Written by Fashion Tales

Balenciaga / adidas combines elements of sportswear and fashion that is part of both brands’ creative language, resulting in a unique dialogue between them.

It was first seen on the runway during the Balenciaga Spring 23 Collection
presentation on the New York Stock Exchange’s trading floor.
A dedicated campaign that takes place in a Manhattan high rise shows actresses
Isabelle Huppert and Han So Hee, boxer Jermell Charlo, singer BCW and models
Bella Hadid and Khadim Sock wearing Balenciaga / adidas pieces while passing
time in isolated office spaces. Portraits by photojournalist Joshua Bright and
videos by Rosie Marks see the cast acting out typified office behaviors,
exemplifying boredom, aggression, stress, and self-satisfaction.
They are surrounded by era-specific workday clutter: piles of paper, jars of writing
utensils, landline phones, and desktop computers. Still life photographs by Chris
Maggio show shoes, bags, and jewelry situated in the same charged settings.
Within the Balenciaga / adidas Collection, a tracksuit is reimagined as business
attire, completed with high-heeled Pantashoes; athletic equipment and iconic
sneakers from both brands are reinvented as hybrid products; T-shirts, baggy
jeans, the Hourglass Bag, and signature Balenciaga jewelry styles get the Three
Stripe treatment as well.
Photojournalist Joshua Bright’s documentary work has won awards for its
accurate portrayal of lives around the world. Photographer Rosie Marks is known
for her portrait work, capturing subjects in their own elements. Photographer
Chris Maggio’s practice sits at the intersection of observational and staged
photography. Balenciaga / adidas launches in selected Balenciaga and adidas stores, on, on and in a series of exclusive pop-ups  in Bangkok, Dubai, Los Angeles, Osaka, Seoul, Tokyo, and Toronto starting November 3rd, 2022.