Written by Ulrika Lindqvist

The liberated summer spirit that defines t he I biza m indset fi nds in mu sic an d it s
culture a veritable epicenter. Ibiza is the island where music catalyses creative
energies into an all-encompassing, laid-back lifestyle.

The new LOEWE Paula’s Ibiza collection is an homage to this unique attribute, building
on the fact that the original Paula’s Ibiza boutique, far from being a mere store, was in fact
a meeting point for all the creatives and the musicians that, over the years, made the island
their home and sent waves around the world.

Island life: that’s what makes Ibiza, Ibiza. Hours spent on the beach, on a boat or by the pool,
day and night, having fun in the glaring sun and in full contact with the elements. This ethos
permeates the collection, which is meant to be enjoyed in an island scenario or to give an
escapist vibration to summer in the city. There is an ease to the pieces that makes them
versatile and, with a stress on weaving, braiding and texture, aligns with LOEWE’s sense
of craft. Polo shirts, skirts, dresses are made in crochet, and some of them feature leaf
patches. Real alocasia leaves are morphed into tops. Solid surfaces in organic tones are
juxtaposed with vibrant prints. The LOEWE Anagram recurs as a motif, even on denim.
Satin lambskin is cut into slinky dresses. Jersey tops are immediate and easy. Fringes dance
along hemlines. Denim is a must for polos, Bermuda shorts, and micro shorts that are
an epitome of freedom and ease.

Woven raffia and Iraca palm are the protagonists of the accessories, with the launch of the
LOEWE Font Tote, available in three different sizes and featuring the logo spelled out loud,
the Petal Basket with its wavy profile, and colourful new iterarations of the Anagram basket.
The petite and practical Gardener Bucket is inspired by greenery. The capacious fold
shopper for men is apt for different uses, from beach to town. For adding a personalised
touch to bags, the collection also includes a wide selection of playful charms.
Summer life cannot do without sunglasses, which this season are particularly bold and
playful. The Wave Mask and Flame come in oversized shapes with padded contrast profiles.
Shoes round the looks off with panache: vulcanized Terra slip ons, Bubble slides in Extralight®
foam rubber with the logo popping on oversized tonal hardware. On the weaving and craft
side, there are espadrilles in an array of styles.

The accompanying visual portfolio, shot once again by Gray Sorrenti, is a celebration of island
life with the creative community that gathers around LOEWE. The images, captured outdoors
in Ibiza and Colombia, feature a cross section of international creatives and talents: Alewya,
Bad Gyal, Mason Hyce Barnes, Guitarricadelafuente, Emily Ratajkowski, Devin Halbal and
Karol G are portrayed in sun-drenched moments, simply having fun.

LOEWE Paula’s Ibiza launched in stores April 20.
All images courtesy of LOEWE