photograph courtesy of LANVIN

LANVIN Announces Future as Creative Director For First LANVIN LAB Collection

Written by Josie McNeill by Josie McNeill

French fashion company LANVIN announced on June 23 that grammy-winning artist Future will act as creative director for the first LANVIN LAB Collection.

The upcoming collection will be released August 2023 and will consist of accessories for both men and women.

According to the press release, LANVIN LAB aims to promote collaboration and cultural dialogue through its designs. LANVIN LAB’s designs will be solely collaborative collections that complement the LANVIN designs of the same season.

For its first capsule collection, LANVIN LAB partnered with Future to celebrate the artist’s unique vision that bridges the gap between fashion and music. Future is an artist from Atlanta who innovated the rap world with his music and subsequent accolades.

The founder of the fashion brand, Jeanne Lanvin, was a supporter of the culture. Under her reign, LANVIN became a creative hub for all kinds of artists in the late 19th and early 20th centuries. According to the press release, these capsule collections with LANVIN LAB aim to promote the same spirit.