LOUIS VUITTON Men’s Spring-Summer 2024 by Pharrell Williams

Written by Jahwanna Berglund

It's almost been a month since Pharrell - the timeless style icon - came to transcend new boundaries to the french luxury house Louis Vuitton with his exceptional show in Paris.

Pharrell Williams, an icon known for his ageless appeal and cultural influence,
made a remarkable entry as the new creative director for LV.
With a rich background stemming from Virginia to Paris, Pharrell brought a long lived vision to share with the world, infusing love and creativity into his debut show.
Shoes that weren't easy to fill after the previously held role by the late Virgil Abloh, who brought a big impact of inclusion and fresh perspective to an industry that had been scaled and not so liberal until his entrance.

Pharrell's influence extends beyond music, where his career initially thrived. With a seamless transition from a longstanding collaboration with Chanel, he effortlessly brings his distinct style to Louis Vuitton. Known for his commitment to inclusiveness, Pharrell's impact on the fashion industry has redefined norms and opened doors for a more diverse culture.

Transitioning from his roots in Virginia Beach to a prestigious office overlooking the iconic Pont Neuf in Paris, is marking a significant milestone in Louis Vuitton's history.
Models walked across the historic Pont Neuf “New Bridge”, a way to symbolise the start of a new era for the fashion house. It was also a remark to Pharrell's appointment as the Men's creative director, injecting a message of love, redefining boundaries and infusing his unique sense of style into the brand's DNA.

Williams not only stated his opening by a distinct homage to Virgil Abloh. Carrying forward the torch of inclusivity and innovation, he also brought along his own network of talented individuals who have been part of his journey. With an extraordinary performance with long time friend Jay-Z, he presented a jaw dropping collection to be historically remembered, as streetwear and culture met luxury design in the finest combination.

The shift is smooth, as Pharrell leverages his network of talented collaborators to ensure a collective creative vision that honours Abloh's contributions while charging a fresh path forward.

As expected, the front row was star studded, with names such as Beyoncé, Kim Kardashian, Zendaya, Lenny Kravitz, Naomi Campbell, and Byredo founder Ben Gohram just to name a few.
Mr Williams also brought Voices of Fire, the gospel choir based in his hometown Hampton Roads, Virginia, that was the “voices” of the show, performing previously unheard tracks such as Joy (Unspeakable).

Pharrell’s first steps at LV goes beyond fashion design. As primarily known for his music, he implants all his assets in an organic way, and we know he’ll keep on beating the path.