To mark 30 years of bold collections, J.Lindeberg is introducing “A Day in the Lifestyle” -  their Women’s Wear SS26 collection, debuting in early 2026 as a crucial step in the brand’s continued evolution into a lifestyle brand.

Precision and a bold edge best describe the new RTW line, highlighting J.Lindeberg’s Scandinavian roots while moving towards a global perspective. It is designed for individuals with high expectations and active lives who want their chosen pieces to reflect their ambition. Each piece in the collections is meant to support dynamic routines, from city streets and creative spaces to the clubhouse, mountains and beyond.

“This collection captures the pulse of a generation that moves with purpose, creates without pause, and dresses with intention,” says Hans-Christian Meyer, CEO of J.Lindeberg. “As we mark three decades of boundary-pushing design, this new chapter in womenswear brings the energy of our sport heritage into everyday expression. It’s sensual in its confidence, sharp in its silhouette, and fluid enough to follow a woman wherever her ambition takes her. This is J.Lindeberg evolved, fearless and modern.”

J.Lindeberg is creating early momentum by showcasing its collection through prominent figures like models Georgia Fowler, Desiré Inglander, and Kathryn Newton in real-life settings across key markets. The full campaign will launch closer to the release date, and the collection will be available globally in January 2026.