Calvin Klein introduces its Fall 2023 campaign starring Euphoria's Alexa Demie, artist Kid Cudi, and Blackpink's JENNIE
In their debut campaign for the brand, actor Alexa Demie and artist Kid Cudi join the classic Calvin Klein ambassadors in the new fall campaign. Standing out, we get introduced to Alexa Demie (most known as 'Maddy' from HBO show Euphoria), with an inspiring and bold video with the classic song Obsession by Animotion - all dressed in new Calvin Klein Underwear.
Not to mention, Kendall Jenner is back once again, with a simple yet powerful video commercial with all of ours favorite song Don't You (Forget About Me) by Simple Minds, seen below.
Another familiar Calvin Klein face this fall is Blackpinks JENNIE, where we this time around get to see her confidence in a mix of casual and refined Underwear and Jeans looks - which is a huge trend for this fall.
The new campaign is shot by duo Inez & Vinoodh, and captures all the ambassadors unique sensuality, confidence and playfulness. The press release states that the collections reinforce Calvin Klein’s design codes of minimal, modern and sensual. Across Underwear, Jeans and apparel, this season presents elevated pieces that are essential to every wardrobe, for every lifestyle.
Classic silhouettes are updated with new fabrics and refreshed fits, and are complemented by the latest Calvin Klein jewelry and eyewear. The result is an expression of effortless style connected to the way we live our lives today. Mix and match how you like it.
The Fall 2023 campaign and collection is now available at calvinklein.com.