Some collaborations just click. Joanna Sundström, founder of Stockholm Art Week and Lill Lindqvist, Head of Membership & Communications at Soho House Stockholm, have forged a partnership that blends art and energy in a way that feels uniquely Stockholm. Their latest collaboration for Stockholm Art Week brings back what works, intimate artist talks, bold installations in Soho House's iconic space, and that unforgettable closing party, while introducing fresh twists to surprise even returning attendees.

Natalia Muntean: How did this partnership come about, and what makes it such a natural fit?

Joanna Sundström: This was Lill’s idea from the start. She’s a visionary and a true art lover. I’ll never forget when we went to an art exhibition 15 years ago, she was completely drawn in and said, “I’d love to be involved in something like this.” Not long after, we organised our first event together. That’s the power of art - it sparks emotions and meaningful conversations.
Lill Lindqvist: I met Joanna through a mutual friend when I was new to Stockholm, and I’ll always be grateful for the way she introduced me to the city’s art scene. My background is in nightlife, and over the years, we’ve hosted quite a few Stockholm Art Week events together - they’re honestly my favourites. I love the mix of people: artists, gallerists, collectors, and creatives. It makes for such a dynamic atmosphere.
JS: Soho House is already a hub for open-minded creatives, and art naturally enhances that. The space itself, a hidden old church in the middle of Stockholm, is breathtaking, but what excites me most is how they’ve brought contemporary artists into the mix.
LL: This partnership really grew out of our longstanding connection and shared love for the arts. Stockholm Art Week is all about bringing artists, galleries, and audiences together, and Soho House, with its focus on curated creative experiences, was the perfect match. It allows us to reach new people who are just as passionate about art and culture as we are.

NM: How will this collaboration enhance the Stockholm Art Week experience for Soho House members?

JS/LL: Soho House members can expect a really special lineup during Stockholm Art Week: exclusive events, curated talks, and behind-the-scenes access to exhibitions and projects. Over the past three years, we’ve built up a strong program, from artist talks and studio visits to press breakfasts, all leading up to the grand finale - the closing party at Soho House Stockholm. It’s a chance to experience the art world in a more intimate and engaging way.

NM: How does this collaboration support emerging or underrepresented artists?

JS/LL: We’re both passionate about creating space for new voices in the arts. This partnership helps spotlight emerging and underrepresented artists, introducing them to a broader network of collectors, curators, and cultural influencers. Soho House has such a diverse and engaged community, giving these artists valuable exposure and opportunities to connect with the right people.

NM: How does this collaboration bring art into the everyday lives of Soho House members?

JS: Soho House is designed to inspire creativity, and art is woven into that experience. The House already has an incredible art collection, and its international curator, Kate Bryan, has done a fantastic job selecting works from local artists and building strong relationships with Swedish galleries.
LL: And during Stockholm Art Week, that presence is amplified. The spaces come alive with curated installations, pop-up performances, and interactive experiences that encourage people to engage with art in a more natural, everyday way. It’s not just about looking at art, but about feeling part of it.

NM: What are the must-see events from this collaboration?

JS/LL: The official closing party has become a tradition, it’s always a standout moment. For the third year in a row, we’re hosting it in collaboration with Porsche, and it’s going to be a special night with art, curated drinks, and internationally renowned DJs who are deeply connected to the art world. Another highlight is the guided tour of Market Art Fair, which members always look forward to.

NM: What’s been the most exciting or challenging part of bringing these worlds together?

JS/LL: The best part has been the creative energy between our teams. Soho House has this amazing ability to curate intimate but impactful experiences, which has allowed us to present artists in really fresh ways. At first, one challenge was the fact that Soho House is a private members’ club, but we found a great solution by introducing an external guest list for Art Week events. It worked out even better than we expected because it opened the House to new people and made the Stockholm art scene feel a little less exclusive.

NM: Where do you see this collaboration going in the future?

JS: This is definitely an ongoing partnership. We want to keep creating meaningful opportunities for artists while growing Stockholm’s creative community. Looking ahead, we’re excited about expanding into artist residencies, mentorship programs, and international collaborations that put Stockholm on the map as a hub for contemporary art.
LL: After three years, it really feels like our organisations are intertwined. Stockholm Art Week is one of the most important moments of the year, and I think this partnership has helped make the city’s art scene feel more open and accessible to a wider audience. We’re just getting started!