Two Scandinavian heritage brands—Eton and Tretorn—join forces for a capsule collection that redefines modern sportswear. Bridging the worlds of tailoring and tennis-inspired streetwear, the collaboration delivers a refined yet effortless wardrobe for those who move between work, leisure, and everything in between.

Rooted in collegiate prep and vintage tennis aesthetics, the unisex collection plays with contrasts: sharply tailored shirts meet laid-back varsity knits, while track chinos and reimagined Nylite sneakers bring in a sportif edge. A subdued palette—forest green, navy, eggshell, and sand—grounds the look, with regimental stripes and bold verticals adding character. The capsule marks a milestone for Eton, offering their first full-look collection. “It’s versatile, modern, and a standout mix of tailoring with a sportif edge,” says Mija Bladmo, Eton’s Assortment Director. Tretorn’s legacy in performance-driven design is equally central, with updated Nylite sneakers and playful details giving the collection a fresh off-court energy. Shot by James Harvey Kelly, the campaign captures a sense of ease and authenticity—where Scandinavian cool meets classic sport codes, reimagined for a new generation.

The Eton x Tretorn capsule is available exclusively through select Eton stores, etonshirts.com, and tretorn.com.