• Happy Socks and Awake NY Reunite for a Bold New Collection

    Written by Ulrika Lindqvist

    Following the overwhelming success of their first collaboration, Happy Socks and Awake NY are thrilled to announce the launch of their second collection. This new drop focuses on athletic socks, merging classic style with a modern twist, embodying the same energy and elegance that defined their initial release.

    The first collaboration featured the vibrant Leopard Sock, inspired by the dynamic fashion of uptown New Yorkers. This time, the Happy Socks x Awake NY collection takes inspiration from the everyday athletic socks of the 70s and 80s, presenting a modernized version of a classic Americana look.

    Crafted using 9-gauge knitting machines and 30/2 yarn, these socks promise both durability and luxury. The intricate embroidery of Awake NY's signature “A” logo adds a touch of sophistication. Reinforced heels and toes ensure long-lasting wear, while ribbing with arch support provides a comfortable and perfect fit, making these socks ideal for versatile urban lifestyles.

    The Happy Socks x Awake NY capsule will be available starting May 21, 2024, at a price of $28 USD. Customers can purchase them on the Happy Socks website and at select retail locations in Soho, Berlin, and Le Marais, as well as Awake NY's flagship store and online shop.

    Happy Socks, the original colorful sock brand, was founded in 2008 by Mikael Söderlindh and Viktor Tell. Their vision was to bring joy and color to the world by transforming a mundane everyday item into a design masterpiece that marries quality, craftsmanship, and creativity. Designed in their Stockholm atelier, Happy Socks are now sold in over 95 countries through Concept Stores, selected retailers, and at www.happysocks.com.

    Awake NY, established in 2012 by Queens native Angelo Baque, is a brand that reflects the rich diversity of New York City. Influenced by the city's vibrant culture, Awake NY captures the spirit of the five boroughs while maintaining a strong commitment to community support. The brand collaborates with organizations both locally and nationwide, aiming to aid underserved communities. Awake NY products are available in renowned retailers such as Union Los Angeles and Japan, SSENSE, Dover Street Market, Slam Jam, KITH, and more.

    For more information and to view the new collection, visit Happy Socks and Awake NY's official websites.

    Image courtesy of Happy Socks

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    Tessa Rae - 'if you still like me in the morning, maybe we'll run away'

    Written by Emelie Bodén by Filippa Finn

    California Native Tessa Rae moved from Oakland to Los Angeles at an early age. The byproduct of creatives that founded the Wasteland clothing stores, Rae has been surrounded by fashion and music her entire life. She spent her youth immersed in her father’s vast vinyl and vintage rock t-shirt collections.
    Tessa Rae has crafted compelling pop music through a multitude of stylistic lenses before settling into a sweet spot writing folk-tinged indie-pop in 2022. As Rae builds towards the release of her Sweetly, Softly EP later this summer, each new single is a continuing exploration of the genre; displaying her innate talent for compelling emotion and imagery in her lyricism, and setting the tone for an exciting year to come.
    May 15th indie-pop singer-songwriter Tessa Rae shares her yearning new single “if you still like me in the morning.” The achingly sincere track examines Rae’s experience with jealousy as she wrestles with feelings of anxiety, desire, and uncertainty after having a dream where her crush chooses to return to a relationship with an ex. “If you still like me in the morning” is the second single offering from Rae’s upcoming EP Sweetly, Softly, arriving this summer.


    How would you describe your musical style today?
    It's indie pop with a lot of folk and bedroom pop influence. I’ve never been a pop girl but I love a good pop song structure. I think my sound is a whimsical amalgamation of a lot of niche influences.


    Tell us about your new single. How was it writing it, how has it been creating it?
    “if you still like me in the morning” was inspired by a dream I had that mirrored some emotions I was probably hiding from myself. It’s a little honeymoon love story with a big dose of jealousy. I wrote most of it alone on acoustic guitar and it turned out much more upbeat and colourful than I had envisioned.


    What emotions do you want listeners to have when they listen to your music?
    I hope listeners experience a spectrum of emotions—curiosity, nostalgia, a sense of connection. There is power in accepting there is no good without the bad. I try to grapple with that in my writing and I think people can relate to that dichotomy.


    What inspires you to write and create music?
    Songwriting is just an itch I have to scratch. It’s an instinct I follow that always leads me somewhere new. I love the unpredictability of it. It's important to keep creating and exploring new versions of yourself.


    Tell us three things about you that are important or funny?
    I’m the most indecisive person I know. I am likely to become a crazy cat lady. Rae is my middle name.

    Do you have any wishes? Advice for others?
    I’m working on feeling more confident and learning to enjoy being perceived. It’s touch and go. My hope is to lean into that. Advice for others…light the candle. Take the walk. Write in your journal. It’s the little things that make a big difference.


    What do you enjoy doing when not working?
    I’m so boring, all my friends would say music is my only hobby! It’s literally my favourite way to socialise. There’s nothing like it. I also love practising tarot. It grounds me and reminds me there are greater powers at be.


    How do you keep yourself sane with all your attention and work?
    I have a calm yet chaotic energy so I’ve found staying busy helps me stay sane. I’m a chronic over-thinker. Sometimes the less time with my thoughts the better.


    What do you gather energy from?
    I am an introvert at heart. I love time alone at home with my animals. I’m super cliche. Give me some sage, some incense and some mind numbing reality tv and I can usually find my happy place.


    What are your plans for the summer and autumn?
    Savouring the simple pleasures. Releasing an EP I’m endlessly proud of. Also envisioning a real New York moment in my near future.

    Listen to her new single 'if you still like me in the morning' here.

    dress Chanel
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