Founded in 2008 by Viktor Tell and Mikael Söderlindh, the Swedish brand has put smiles on the faces of people all around the globe and give them unique senses of style through fun sock designs. Over the last decade, Happy Socks has sold more than 40 million pairs, and there's a clear reason why. In addition to having some of the coolest designs and collaborations, the quality is also much better than most other dress socks.

Now, as the brand celebrates its 10 year anniversary, it's releasing a special edition collection called the Happy Socks 10 Year Anniversary Gift Box.
As both a nod to the past and an activation for future success in the years to come, the 10-piece collection includes a memorable design from 2008-2017, as well as an all-new Mix Max pattern for 2018.

The 10 Year Anniversary Gift Box is priced at $115 total and featuring 10 pairs total, each one of them represents a moment in both the company's history and their future. It can be found at happysocks.com and in the Happy Socks concept stores.

HAPPY SOCKS HISTORY MILESTONES

2008
• Happy Socks began under the cloud-ridden April sky of yet another belated Swedish spring in 2008, when two friends shared a vision: to spread
happiness by turning an everyday essential into a high-quality colorful design piece
• After 4 weeks we had started a company and placed our frst order on 60 000 pairs of socks

2009
• All play, no work!

• For the 2009 holiday season, Happy Socks teamed up with Barneys New York on a set of limited collection of socks
• Wood Wood x Happy Socks
• The Big Dot is born!

2010
• First Happy Socks store EVER opens on Mäster Samuelsgatan in Stockholm

2011
• For the Holiday 2011 campaign Happy Socks teams up with a fun mix of people; ASAP Rocky, Sky Ferreira, Ashley Smith and more

2012
• The Happy Socks Tokyo Store opened in August in PARCO’s latest mall concept in Shibuya
• After Stockholm, London and Tokyo a pop-up shop for the month of December opens in the heart of Le Marais in Paris
• Starting Fall 2012, Happy Socks offers its colourful fashion socks in children’s sizes
• Happy Socks announces a Valentine’s Day collaboration with painter and photographer Curtis Kulig, creator of the ubiquitous “Love Me” artwork
Valhallavägen 66, 114 27 Stockholm, Sweden [email protected] www.happysocks.com

2013
• Celebrates its 5th year anniversary with the release of a special edition pair of party socks
• Special Special! Launching a new, curated collection, to mark the 5th year anniversary
• Happy Socks gives David LaChapelle carte blance for an iconic collaboration and shoot
• 15 Rolex Oyster Perpetual Milgauss, customized by Happy Socks, with a worldwide exclusive release at Colette
• Capsule collection with WeSC presenting a jacket, a knitted jacquard sweater and a pocket t-shirt, combined with a selection of socks
• First kids colab release teaming up with TOCA BOCA
• Colab with Swedish retailer Sneakersnstuff, creating an own version of the iconic Swedish M90 camoufage print
• A series of pop-up stores open worldwide for the Holiday Season, in cities like Amsterdam, Milan, Anterwpen, Barcelona, Berlin, Sao Paolo, Singapore, Hong Kong, Tel Aviv, London, Melbourne and more
• On April 5th, Happy Socks opens the doors to its frst U.S. concept store, located in SoHo Manhattan at 436 West Broadway
• Happy Socks x Minecraft to launch
• Happy Socks is teaming up with another great Swedish export: Miike Snow! Launching in June
• Pocket Accessory Collection Winter Holiday Launch! A variety of items essential for a contemporary lifestyle with iconic Happy Socks patterns
consisting of iPhone covers, leather wallets, beanies, mugs, notebooks, computer sleeves, colored pencils, tote bags and more

2014
• We have opened 50 pop-up stores across the world!
• Fall / Winter marks the beginning of Happy Socks Underwear! Briefs for women as well as Boxer Briefs and Boxers for men.
• Snoop Da Vinci! Holiday Campaign showcasing Snoop Dogg’s exploration called “The Art of Inspiration”, introducing new sock designed with the artist
• Teames up with Paris Saint-Germain in an capsule collaboration refecting the aesthetics of the French Football Club

2015
• LA store at Abbot Kinney and London store in Covent Garden opens
• Athletic Sock Line launched in Spring Summer
• Dressed new for Fall/Winter, a range of more tailored socks referred to as Dressed, this line was conceived with business attire in mind