Isadeco

Written by Fashion Tales

The spring collection by Isadeco is inspired by case study houses. 

With the ambition to reconcile the fashion industry's collections with interior design, the Swedish design brand Isadeco launched 2017 pots that can take place at home.

The inspiration behind the season's collection has been taken from the American architecture project “Case Study Houses”. A project that ran between 1945-1966 and involved designers and architects like Richard Neutra, Pierre Koenig and Charles and Ray Eames. The architecture of the houses, as well as the way in which they have been documented, have been the basis for inspiration for the collection.

“There is a mystery in the portrayal of the life that is happening in the interior that we have wanted to recreate within the framework of our campaign. We have chosen to capture both the light and the aesthetics,” said Vivianne Issa, founder and creative director.

The new color arrangements for the popular Fashion pot to jump are dark green, clear and white. In Base Collection we see a supplement in the shape of a turquoise and black pigmented pot. For the Iconic line, Isadeco continues with its pink and white marble pots.

Isadeco's pots are sold at around 40 dealers around the country such as the Nordic Gallery, Asplund, the Fire Station, Perspective Studio and Vallgatan 12. The new collection is available now with prices from 250 kr. All of Isadeco's products are also available for sale at www.isadeco.se.