Next year, in 2021, the legendary perfume,  N°5, turns 100 years. First out in this celebration is both a new face of Chanel Fragrance, but also a new rethinking of the historic perfume.

Chanel is writing a new chapter in the story of its legendary perfume, where the power house wishes to portray a woman of her time, whose radiant energy responds to the force of lunar attraction. As a new face of this energy and campaign Chanel’s Head of Global Creative Resources Fragrance and Beauty Thomas du Pré de Saint Maur chose acclaimed french actress Marion Cotillard. In a press release Thomas du Pré de Saint Maur states that “Marion was the obvious choice,” “Returning to a French actress meant returning to a subconscious image of French femininity dear to the spirit of the House.”

Thomas du Prè de Saint Maur also explained the Chanel woman - A woman, who doesn’t escape herself, but faces herself. 
However, this is not the first time Marion Cotillard front the Chanel House, she has been an advocate since the beginning of her career. But this is the first time that the Oscar-winning actress will be the face of a fragrance. With this, Marion Cotillard gracefully continues the history of feminine icons who have been the face of the parfume;  Marilyn Monroe followed by Catherine Deneuve, Carole Bouquet and Nicole Kidman.

Marion Cotillard herself says that “I felt an instant connection with N°5 which, more than a fragrance, is a work of art. Something I always dreamed of,”

Behind the camera is the Swedish Director Johan Renck who visioned the idea of taking the perfume and Marion Cotillard to the moon. More than a piece of decor, the moon is associated with femininity and symbolizes renewal, as well the gold and hapiness of the film fits since the holiday season and year is around the corner.

The story begins in the streets of Paris under the moonlight, and continues high above the sky to the moon. Marion Cottillard dressed in an all classic silhouette yet modern gold embroidered lace dress, which accompanies each movement. The flowers and foliage pattern embroidery, the Chanel’s Artistic Director describes as a ‘’entrusted to the virtuosity of sixteen Lesage embroiderers’’. During the story, on the moon - the dance we see between Marion Cottillard and the Étoile dancer Jérémie Bélingard is like the gold moon, a third actor in this story, bringing us into this fairytale story of love, but with much humor and happiness.

This new campaign wishes to pay tribute to the history of N°5, but also now, express joy for Martion Cottillard but also equality between two people. The woman and man guide and support each other in an elegant dance. Concluding in a story of a woman who strives to accomplish her dreams which is the power of the Chanel fragrance.

Watch the new campaign video here: https://youtu.be/qeMqcApmS7g

Dr. Martens presents Reboot is a concept that stays true to the Dr.Martens heritage by lacing up with six cultural leaders to each create a timeless look celebrating the British shoemaker’s subcultural heritage, supporting independent artists and local music communities.

For 60 years Dr. Martens has been bringing out the rebel in us all. What started out as an innovative German invention combined with British shoemaking heritage ended up crashing its way into the music industry and becoming an icon. 
The original 1460 boot was just as likely to be seen at a festival as strutting down the runway, and some things never change. After 60 years Dr. Martens are still a symbol for rebellious self-expression. To celebrate this, Dr. Martens has joined forces with six cultural leaders from the Nordics. Together they will create timeless looks, inspired by a cultural moment or subculture from the last six decades. Championing the creativity and resilient spirit of grassroots artists.

On April 1st, 1960 the original model: the 1460 boot was created and named after its birthdate. Originally designed with labourers and postal workers in mind, the boot was later introduced to a new generation of musicians. The smooth leather and iconic yellow stitches became a symbol for rebellious youth. The authenticity of the brand combined with the timeless design and air-cushioned sole unit has made the 1460’s a consistent part of our wardrobe throughout the 80’, 90’s, 2000’s and to the present day.

Although, as we all know, in 2020 nothing is the same as before. The world Dr. Martens exists in has changed radically during this year. A big part of Dr. Martens unapologetic self-expression during these 60 years has been live music and subcultures. This influenced the concept behind Dr. Martens presents Reboot. DMs are staying true to their heritage and lacing up with the best bands, artists and creatives of the Nordics to create six different looks, inspired by specific cultural or subcultural moments and combined with their own aesthetic. And of course, a pair of Dr. Martens iconic footwear.

Dr. Martens have always been committed to building communities and fuelling rebellious spirits, and they know it’s more important than ever to build communities and support emerging creatives. No matter what you’re creating. Art, music. Anything. They’re with you every step of the way. Here’s to the next six decades!

Starring in the campaign:

Jelly Crystal, a music artist based in Stockholm, Sweden, Filip Johnson (a.k.a. Jelly Crystal) has established himself as an artist with no boundaries.

Mario Aleksander Rojas Bøckman is a Norwegian/Chilean actor, journalist and queer activist “trying to make the world a bit freer” by sharing his visions for openness and acceptance.

Kamoelo Khoaripe aka ‘Kamo’ is the MC in the club music quartet Off the Meds on Studio Barnhus. Originally from Johannesburg he moved to Stockholm 5 years ago and started the group with electronic music veterans Adrian Lux, Carli Löf and Måns Glaeser. 

Rasmus Bartram aka ‘Ras’ has worked in fashion since he was 11 yrs old and is now a full-time content creator with his home-town of Copenhagen as his backdrop.

Yoyo Nasty is a Stockholm based illustrator and artist with a MFA from Konstfack University of Arts, Crafts and Design. She creates works with humor and playfulness to create colorful images, often depicting lively figures like animals and plants.