My White Secret was founded in the UK by entrepreneur Matthew Oxley whose vision was to explore peroxide-free teeth whitening methods. The products have been carefully developed by Matthew with the help of expert dentists in the UK market.

The existing range consists of five dental and tooth whitening products such as tooth whitening strips, oil-pulling, toothbrush and toothpastes for morning and evening use. The toothpastes are also sold in travel size. Now the My White Secret expands the range with two products and launches coal and coconut oil-enriched tooth whitening strips and dental floss.

With a varied and easily accessible range that combines cosmetics with beauty care, the products from My White Secret are easy to carry in the bag and can be used on the go. The products are vegan and free of substances such as peroxides, SLS, fluoride and parabens. With a focus on choosing ingredients and materials that safeguard animals, nature and health and eye-catching packaging, My White Secret is here to spread both awareness and whitening smiles.

Charcoal Whitening Floss is a natural dental floss made of bamboo fibers from sustainably grown bamboo. The dental floss has a wax coating of candelilla wax and contains essential peppermint oil that acts antibacterially and gives a healthy taste in the mouth. The dental floss is packed in a plastic-free and reusable glass container.

My White Secret is available online at,, and