“Insulation, protection, and momentum are my impressions of what Moncler stands for, and applying my aesthetic to an insulated traveling bubble was my answer to the collaborative challenge,” said Rick Owens.
On the day preceding the launch of the Moncler + Rick Owens collection, the designer’s life partner and creative accomplice, Michèle Lamy, returned to Milan to present a creative program from the hyper-personal setting of the Rick Owens designed custom tour bus.
The tour bus is an ultra-protected cocoon, upholstered in Moncler’s iconic duvet, which earlier this year took the couple across the Nevada desert on a road trip. In February, it was taken to Milan to reveal the Moncler + Rick Owens collection at the Moncler 2020 show, and now Lamy returned to the city where it began to curate a day of multi-disciplinary and intimate discussions.
Lamy, known for restlessly pushing boundaries in culture and communication, and living in a headspace without territory or borders, so set herself the task of finding a way to communicate with the outside world from the seclusion of the bus. Her series of conversations were conceived with an undulating flow, as the day was inspired by the many hours and layers of Jacques Rivette’s 1969 arthouse classic “L’Amour Fou”, with topics rippling from the beautiful to the gritty, from modern Milanese culture to environmental activism, via the medium of Zoom calls.