If your razor has been cheating on you—with your boyfriend’s grooming shelf—it’s time to end the affair. Estrid, the Scandi-born cult brand that turned body shaving into a rainbow-hued ritual, is now coming for your face. And honestly? It’s about time.


Launching The Razor Starter Kit for Face, Estrid is slicing through the outdated idea that razors are gendered. Why should men get all the “high-tech” blades and close shaves while women are handed overpriced pink plastic? Spoiler: they’re the same blades, just dressed differently. Estrid’s new face razor is here to flip the script and maybe your grooming routine too.


Equipped with a precision trimmer for those hard-to-reach spots, a soothing vegan moisture strip packed with vitamin E, and a cruelty-free conscience, this razor is built for the delicate dance of facial hair removal. Sensitive skin? Estrid thought of that too. Dermatologically tested and designed with Swedish minimalism and efficiency in mind, this little tool means business, but make it cute.


The starter kit includes a sleek steel handle (yes, in those dreamy signature tones), two five-blade cartridges tailored for facial shaving, and a matching wall mount, because who said a razor can’t be aesthetic?


“At Estrid, we don’t believe in ‘male’ or ‘female’ razors. That’s just marketing nonsense,” says co-founder and CEO Ben Eliass. “There are only good and bad razors. We make the good kind.”


With pricing that won’t insult your wallet, 95 SEK for the starter kit and 129 SEK for refills, Estrid continues to democratize shaving.

Whether you’re shaping brows, smoothing peach fuzz, or just in it for the silky satisfaction, your face deserves this level of care.


So next time your partner reaches for their razor, kindly direct them to estrid.com. You've got your own now.