Dear skincare enthusiasts', it's time. The moment is here when we can finally say that Gwyneth Paltrow's beloved Goop is arriving to Scandinavia, and picked their first retail stop, Stockholm. 

Their new home will be located on Birger Jarlsgatan in Stockholm, the home of Youtime. A  220 square meter destination for beauty and well-being. With roots in Australia's strong wellness culture and a careful selection of products, services and experiences. On September 12, 2025, the offering will be expanded with the Los Angeles-based lifestyle and wellness brand Goop, which was founded in 2008 by Gwyneth Paltrow. With a philosophy rooted in natural beauty, the brand has developed a wide range for skin, body and hair.

Goop Beauty's wide range of products will be available in its entirety, with the segments skin, body and hair.

In addition, Youtime will also be the first and only beauty destination outside the US to offer Goop's signature facial treatments. Starting in September, Youtime visitors can book all of Goop’s facials, all performed by Linda Kindberg, Youtime’s authorized skin therapist. And we can't be more excited. 

Goop Beauty will be available at Youtime at Birger Jarlsgatan 37A and via www.youtime.com starting at 9:00 AM on September 12, 2025.