Inspired by all the things we do in bed and Laila’s maxim if it’s ironed, you can wear it out, the capsule collection features a series of bedroom-themed items that Gohar curated featuring distinctly bold and contrasting Marimekko archive stripes by artist Maija Isola. The highlight of the capsule is a range of pajama sets designed to be worn in and outside of the bedroom, reflecting Laila’s effortless art of living and Marimekko’s joyful and optimistic lifestyle ethos.To celebrate the launch of the collection, Marimekko opens a playful pop-up at the iconic Le Bon Marché department store in Paris. The pop-up references the immersive bedroom experience that Gohar and Marimekko created for Milan Design Week featuring a grand-size bed made of 18 separate bed units.

Coinciding with Paris Design Week, Marimekko brings the colorful pop-up to Le Bon Marché’s Rock’n’Drôle event on September 4th, offering Finnish licorice and a limited-edition tote bag to guests and customers.