Written by Jahwanna Berglund

    The history of Chanel and their fragrances dates all the way back to 1921. The first perfume of the house, Chanel N°5, has a renowned history and is beloved among many.

    This year it was time for the old love to get a transformation, not only in the shape of the bottle but with a more vibrant and energetic smell.
    For the first time the house leaves its traditional standing bottles and makes something that feels as good on your skin as in your hand.
    The limited edition DROP N°5 L'EAU evokes a sense of youthful eagerness in a distinct form.

    Imagine a sunny morning in a blooming garden, where the air is crisp and filled with the scent of freshly peeled citrus. The top notes of lemon, tangerine, and orange are like the first rays of sunlight, awakening your senses with their bright and lively aroma. As the day unfolds, the garden comes alive with the fragrance of flowers—roses in full bloom, delicate jasmine wafting through the air, and the exotic hint of ylang-ylang adding an unexpected twist. This floral symphony is modern and lively, capturing the essence of a youthful spirit ready to embrace every day with a joyful sense.

    As the day transitions into a serene afternoon, the base notes of vetiver and cedar wood emerge, grounding the fragrance with their earthy richness. The sweet musk adds a touch of warmth, like the gentle embrace of a loved one. Together, these notes create a sophisticated and lingering scent that stays with you, evoking a sense of confidence and fresh elegance.

    This perfume is a celebration of youth, freshness, and timeless beauty. It's the perfect companion for those who embrace life with a spirited and modern approach, appreciating the classic elegance of N°5 but seeking a contemporary and vibrant twist.

    Embark on this journey and let the unique blend of emotions in DROP N°5 L'EAU transform your perception, offering a fragrant glimpse into a world of self-discovery and anticipation.

    As the house describes it themself, “it's an object to take everywhere and it's a secret that's meant to be shared”.

    Discover this limited edition perfume here

  • Image: Mikael Dahl

    An interview with Blugiallo

    Written by Ulrika Lindqvist

    Swedish brand Blugiallo recently opened their Stockholm showroom, We took the two flights of stairs up to “Två Trappor”, the exquisitely designed home of the brand and asked co-founder Daniel Apler some questions about managing a made-to-order brand in a ready-wear world.

    Please tell me a bit of your backstory, I know you founded Blugiallo in Borås in 2016 but what had you done before that and what was the idea behind Blugiallo?
    I am born and raised in Sweden’s textile Silicon Valley, Borås. After business studies in Lund, which is the same period as when I first met Alexander, my co-founder, I worked as a business controller.
    Alexander and I shared a common interest in style and tailored suits but generally felt that the category was too traditional and inaccessible, lacking good digital solutions and the ability to fully express yourself. The idea for a business plan was born, and after a long dinner down in Bologna in 2015, the company Blugiallo was born – “blue and yellow” in Swedish. It also refers to another shared love we have - Italian football, where teams often have a color in their name. Blugiallo was incorporated as a company in Borås in 2016.

    You offer tailored pieces; how do you combine tailor made clothes with a world of fast fashion?
    It is a challenge, but our aim is to transform the fashion industry. With our custom made offering we want to encourage people to slow down their consumption pace, shop for clothes in a more conscious manner, and help individuals find their personal style.

    What are the steps of buying a Blugiallo piece?
    As a new customer to Blugiallo, you can either book an appointment for measurements at one of the company's physical showrooms or place an order online. If you order digitally, we have advanced data technology that can calculate the chest measurement, which is a vital part of tailoring, with 99.1 percent precision with a margin of error of +/- 1 cm.
    During a first visit to Blugiallo's showroom, your personal needs and preferences are discussed to help them find their personal expression/style. The visit takes about 1.5 hours – going through 40–50 different measurements –  and then your measurements are saved digitally on an account so that you can conveniently order bespoke garments and accessories directly through Blugiallo's e-commerce platform whenever you want.
    After placing an order, the garments are delivered within 5-6 weeks, either to the showroom or directly to your home. As a first-time customer, Blugiallo always conducts a “fitting,” where they assess the fit and quality of the garments, and if there is a need for minor adjustments in the fit, this is done by the company's tailors. The measurements are then updated in the customer's digital profile to ensure that all future orders are perfect.

    What is your inspiration behind your designs? You have four different collections, what are the inspirations and diversions between the collections?
    I find inspiration in numerous brands for diverse reasons. While I deeply admire iconic names like Ralph Lauren and contemporary innovators like Aimé Leon Dore, our greatest source of inspiration often stems from observing everyday individuals. Rather than solely focusing on renowned designers or luxury brands, we draw inspiration from how ordinary people confidently express themselves through clothing. Whether it's the precise tailoring of a suit or a bold mix of colors and patterns, it's the genuine authenticity and individuality embodied in their style that resonates most strongly with Blugiallo.
    An essential aspect of our style is ensuring excellent comfort for the wearer, allowing them to genuinely enjoy the product they're wearing. This comfort stems from the personalized fit tailored to each customer, inspired by our house cut for the specific product category. Additionally, it arises from aligning the style and quality of the product with the customer’s preferences.
    Our collection setup is structured into various levels of creativity regarding materials, colors, and designs,and functions as inspiration of how we like to demonstrate styling depending on the customer’s context.

    You recently started offering womenswear as well, what were the thoughts behind that decision?
    Our goal has always been to make personalized garments and high-quality tailored fashion more accessible to more people. Initially, the suit was our main signature, but today our range extends from tailored jeans and chinos to knitted garments, without waste materials. Launching our concept for women has long been a dream for us. We see great potential and look forward to more women being able to create their own unique style and express their own story through tailored garments, which we’ve seen has been a gap in the tailoring segment.

    You also recently opened up this showroom, tell me more about that?
    We have always wanted to create a Blugiallo home, rather than a classic store or showroom. With 'Två Trappor,' we have created a space where design, decor, and architecture are a direct reflection of who we are and what inspires us. Our new home is a place where all the wonderful personalities we encounter, whether they are existing or new customers, can feel at home. The showroom is located on top of Riche at Birgir Jarlsgatan 2.

    What would you say are the 3 core values for Blugiallo?
    Expressive luxury
    Personal service
    With these values, we believe one can enjoy fashion more and not feel the need to look to new trends and garments for each season.

    How would you describe the Blugiallo customer?
    Over the years, we see that the community has grown and we now see many different sorts of people wearing Blugiallo, something which I am very proud of. The Blugiallo customer likes to express themselves through fashion, and is willing to invest in long lasting high quality garments. The Blugiallo customer also has belief in us – for instance, 100 % of our investors are customers.

    What have been the most challenging aspects these 8 years at Blugaillo?
    To get e-commerce to work – a big nut to crack for a brand offering custom tailored pieces. We tried many different ways, but landed a working solution in 2019 which made us accessible globally. We use some of the most expensive, prestigious fabrics available. Therefore, it was a challenge to get down to a reasonable price point.

    What can we expect from Blugiallo in the near future?
    We are also now launching our Signature Made collection. It is ready-to-wear products, yet produced with high quality garments to ensure longevity of the product, that have been developed based on our customers' desire for faster delivery and a smooth purchasing experience.
    We see a big growth internationally, for instance the US is our biggest growing market. To see a version of Två Trappor in another city is something one can expect within the coming year.

    Image: Mikael Dahl
    Image: Mikael Dahl
  • Variables as Absence of Uniformity - Romanian Artists exhibit at Wetterling Gallery

    Written by Natalia Muntean

    Featuring artworks by six Romanian artists, Variables as Absence of Uniformity, has freedom as the centrepiece idea that the exhibition revolves around. Through varied artistic means and interpretations, the six Romanian artists invite the audience to an intergenerational conversation about manners in which socio-political and ecological changes might impact and shape one’s perception of freedom.

    Lia Perjovschi (b. 1961) has been creating thought-provoking art for nearly four decades, focusing on social dynamics and resistance. Her work spans various mediums, from performance to installations, often highlighting the female form as a powerful symbol of empowerment.

    Mădălina Zaharia (b. 1985) is an artist and filmmaker whose practice blurs the lines between art, design, and storytelling. She uses language and visual elements to transform exhibition spaces into arenas for conceptual discourse and abstract entertainment.

    Giulia Crețulescu (b. 1994) takes an interdisciplinary approach, creating objects that explore the relationship between human beings and objects. Her work invites viewers to consider the potential for new identities and ontologies.

    Iulia Toma (b. 1974) uses textiles as a medium to weave narratives that address social issues such as feminism and social justice. Her work speculates on ecological futures and the role of adaptation in hostile environments.

    s.a.b.a. (Silvia Amancei & Bogdan Armanu) have been collaborating since 2012, combining their backgrounds in mural art and painting with new media to challenge the physical and conceptual limits of objects within a capitalist framework.

    The show is a collaboration between Stockholm-based Wetterling Gallery and the Bucharest-based Ivan Gallery and is on display at Wetterling Gallery in Stockholm until July 5th.