• Hedvig – A Modern Ode to Swedish Culinary Heritage in Östermalmshallen

    Written by Jahwanna Berglund

    Tucked beneath the vaulted arches of Östermalmshallen, Stockholm’s grand temple court of fine food, Hedvig quietly opened its doors and is already becoming one of the city’s most talked-about culinary gems. More than a restaurant, Hedvig is an invitation to rediscover Swedish cuisine through the lens of memory, craftsmanship, and quiet elegance.

    The man behind the vision is celebrated restaurateur Elias Karroum, whose previous ventures include Beirut Café, Bistrot du Passage, Gabagool, to name a few that have earned cult status among discerning diners. With Hedvig, Karroum returns to something closer to home, both geographically and emotionally. Named after the nearby Hedvig Eleonora Church, the restaurant is a deeply personal project that connects food, place, and heritage. “I wanted to create a space where guests can experience the depth and comfort of traditional Swedish cuisine in a setting that honours both the past and the present,” he says.

    Step inside and you're met with an atmosphere that feels both timeless and modern: warm brass fixtures, natural leather, carved wood, and the soft glow of flickering candlelight. The chambre séparée upstairs, complete with a painted ceiling of Swedish birdlife and a view of the church spire, is like dining inside a living poem.

    The soul of Hedvig is steeped in husmanskost—Swedish comfort food, reimagined with seasonal nuance and thoughtful precision. Dishes like creamy gravlax, rich meatballs, terrines, and roasted root vegetables pay homage to the culinary memories of the region, while gently pulling them into the now. Hedvig draws inspiration from classic SARA restaurants and Czech beer halls, but its beating heart is distinctly Stockholm.

    Its setting couldn’t be more fitting. Östermalmshallen, the legendary red-brick market hall where Hedvig resides, has been a cornerstone of Swedish gastronomy since it first opened in 1888 before King Oscar II. Built in just six months using Börringe clinker brick and innovative cast-iron roofing, the hall introduced new architectural techniques to Sweden thanks to the vision of young architects Isak Gustaf Clason and Kasper Salin, who brought back inspiration from their travels through Europe.

    After a major restoration from 2016 to 2020, Östermalmshallen stands proudly revitalised, with its turrets, gables, and intricate details lovingly preserved. Today, it remains a living symbol of culinary excellence, making it the perfect stage for Hedvig’s graceful, flavour-forward tribute to Swedish tradition.

    Whether you're popping in for a spontaneous late-night bite (Hedvig stays open until midnight on weekdays and 1 AM on weekends) or settling in for a long, soulful dinner, every visit promises more than a meal. It’s a celebration of place, history, and the timeless joy of a beautifully set table.

    Come hungry. Leave with a new favourite culinary memory.
    www.restauranghedvig.se

  • Between Touch and Tension: A Conversation with Anna Camner

    Written by Natalia Muntean

    I’m not a creative person, I just like to paint,” says Anna Camner. A paradoxical statement that is bound to raise eyebrows, considering how Camner’s work vibrates with tension. For Camner, painting is an act of continuous distillation, of “narrowing it down to what feels meaningful,” the Swedish artist obsessing over miniature details and labouring until “there are no question marks anywhere.” While Camner believes “it’s a human need to be creative,” her process is far from effortless. Even after decades, it remains “extremely frustrating,” demanding monastic focus, a surrender to a “trance-like state of mind” she achieves through music.

    Camner’s canvases are defined by contradictions - control and abandonment, the synthetic and organic, the weight of light and the lightness of touch - a duality she will explore in her 2025 exhibition, ‘Weight of Light.’

    Natalia Muntean: Early in your career, you painted hyper-detailed Gothic flora and fauna - bats, rats, poisonous plants. Now, your work is more abstracted, almost scientific. Was this shift intentional, or an organic shedding of layers? And what has it taught you about your artistic identity?
    Anna Camner:
    Shedding of layers captures it very well. I always had this urge to paint, but when I was young, it was more difficult. I didn’t have my voice yet, so I painted what was around me. I grew up outside Stockholm and spent a lot of time in the forest by the house, walking around, looking at little plants and stuff. For the first years I started painting, I was painting zoomed-in little leaves, plants and details of things happening in nature. With time, old patterns and art historical baggage have gradually fallen away, and I am going in a more personal direction. Now I like to look forward, into the future. I’m much more curious about the future than looking back into my childhood, or art history, or what other artists have done. Over the past twenty years, the process has become less about arriving at a fixed identity, I guess, and more about allowing things to evolve. Patterns emerge, but they do so slowly and without any set destination.

    NM: Why and when did this shift happen?
    AC:
    I’m not sure. I started to sneak in plastic at some point into the nature images - little bits of used plastic, or used condoms, into nature. I realised it was more interesting. Then I started doing plastic with bits of nature on it, like it had been lying outside and had little things stuck to it. It was a gradual transition, and I’m not sure why. It’s just a lot more interesting to try and figure out what’s going to happen in the future, especially with things changing so fast.

    NM: Where do you get inspiration?
    AC:
    The work itself is like an ongoing dialogue with myself. It's continuous, a little bit like one painting after the other. Sometimes I always go back, like 10 paintings, and I want to return to certain topics, certain patterns. I like it when it's more chaotic, I guess. But with some sort of a sense of order. But you can never predict what that order would be like. I've done those patterns every two years, maybe. Sometimes I return to some themes I've always been working with, and sometimes I find new directions.

    NM: Why do you think you go back to themes you've explored and to older paintings?
    AC:
    I don't feel like I'm done. I can keep exploring it because I still find it interesting for the same reasons I always have.

    NM: Do you feel you need to excavate it until there's nothing more to find?
    AC:
    No, I can build on it. I can keep building on it.

    NM: You work with this tension, the relationship between natural and synthetic materials - do these materials serve as a metaphor for human emotions or desires?
    AC:
    The layers on the bodies and faces amplify or hide gestures and expressions. I like to try to hide the obvious and expose the hidden. Hopefully, the viewer wants to fill in the blank spaces with their interpretations. Due to some sensory differences, the contrast between textures has become a bit of a fixation for me, and this finds its way into my work. When I paint, I often imagine the feeling of touching them. It’s like an obsession, especially with plastics and soft materials. I want to observe and show the different types openly and without assumptions. For me, materials are equal, with no hierarchy between natural and synthetic. It’s all part of the same world.

    NM: You also explore touch, both as sensation and communication. How do your paintings translate the intangible experience of touch into visual form?
    AC:
    A painting often starts with imagining how it would feel to touch a material. The layers of different materials become an intensified skin, offering a boosted sense of connection. I play a lot with gloves because hands are very expressive. Facial expressions can be a little overwhelming, but gestures with hands and body language are quite expressive. Especially with gloves, because if you drape something and have layers on the face or body, it’s both hiding parts but also enhancing gestures.

    NM: Do you paint your own hands, hands that you know or do you just imagine them?
    AC:
    Often my own. I have gloves of different materials in my studio - soft gloves, latex, different colours and some masks. I work with that.

    NM: After avoiding painting during Art School, what made you return to it?
    AC:
    In school, the noise of opinions made it hard for me to stay grounded. Painting requires a kind of vulnerability, and the criticism at school felt too intrusive at the time, so I stopped painting entirely. But I did lots of other stuff - animation, video, everything else but painting. As soon as I graduated, I started doing it again. And then I had to kind of start from the beginning because it was five years of not painting at all, and I had grown up during that time. So it was like starting from scratch, in a way.

    Teaching art feels uncomfortable to me, for similar reasons, I believe that finding a voice in painting can’t be explained in steps.

    NM: That must have been difficult, to have that pause of five years of not doing it.
    AC:
    I learned other things - art history, art theory, and took some philosophy classes. Some good came out of it - I probably became a little more aware, but also more anxious. The art world is so anxious about themes, contexts, and political ideas - what’s the whole point behind art? It can be a little crippling to have to relate to that all the time.

    NM: Do you feel that pressure nowadays that your art has to be political?
    AC:
    No, I’m not pro this “instruction manual” thing some people claim you need to approach art with. I don’t agree with that at all. I think you could approach it like people approach music - we all have a vast reference bank in our heads. I wish more people in the arts would trust their feelings when experiencing it.

    NM: What do you think is the role of art nowadays?
    AC:
    I’m not sure. It’s entertainment, of course - entertainment for grown-ups, but there’s not so much fun in it. It’s always themes and trends, and it’s not a free space. I look at fashion documentaries, and there’s so much creativity, playfulness and freedom. I don’t get that feeling often from art. You look at a piece and realise exactly why it’s approved - it’s the right theme, it ticks all the boxes. That’s not so much fun, I think. But maybe it will change.

    NM: Your alla prima (wet-on-wet) technique requires both precision and spontaneity, and you’ve also said painting is about “surrendering control.” How do control and surrender coexist in your practice?
    AC:
    The space between intuition and intention is a good place for painting; a lot can happen when that balance clicks. I often picture the motif in a painting like a perfect wave coming at me. The bigger and more technically difficult it is, the more fun it becomes, like trying to stay balanced on a surfboard. I'm not a great painter, and the effort is usually beyond my skill level, but when it's just slightly out of reach, I must focus so much on staying upright that my mind stops asking “why” and just paints. That’s a kind of freedom for me. Painting with your brain isn’t a good thing for me.

    NM: But how do you manage to silence it?
    AC:
    It’s a combination of music and making it a little too difficult. Sometimes it feels like I can’t do this. And I do it anyway. That’s the most fun - when it’s that hard and you take a break from yourself. You’re in the painting instead of overthinking.

    NM: Can you tell me a little bit about Black Iris and how it came to be, and how it influences your work?
    AC:
    I started it together with my husband a few years ago, during the pandemic. I think it could be a good thing, working together in a way. There's such a strong emphasis on the ideas behind art: politics, social commentary, identity, historical context, and art theory. The visual experience often takes a back seat. With Black Iris, and the symbol of the wide-open pupil, I wanted to suggest that it's okay to look at art with an open mind, and without following any provided manual. The theme of all the exhibitions has been perception, seeing, and just experiencing it. We wanted to bring a sense of freedom when experiencing art.

    I’m not sure it has affected me a lot, but I’ve had social anxiety and been very shy in the past, really scared of making contact. It was a big step for me to reach out to these artists. I knew a lot of them, but not all, and I admire all of them. Also, to think about all parts of making an exhibition, it was a good lesson to learn.

    NM: Where do you see it going in the future?
    AC:
    For now, it’s just an expensive hobby for me and my husband. Maybe we’ll have to think about whether we can continue, but if we find the right space, maybe we’ll do another exhibition, but it takes quite a lot of time for us to do these things.

    NM: How do you pick the artists that are part of it?
    AC:
    We picked everyone when we started, and we haven’t taken in new ones. We wanted to choose artists who have been consistent - a lot of people do one show and have 15 minutes of fame, but not many continue doing good work. We wanted some consistency because that’s kind of difficult in the art world.

    NM: Why is it important for you to disrupt this traditional gallery setting?
    AC:
    Not sure I wanted to disrupt it. I've always been really happy working with galleries. I've always done that, and it's been a really good collaboration for me. But there could be other ways of showing art. Gallery spaces with white walls are so beautiful and neutral. But it's also refreshing to put together an exhibition in a rough, worn-down space because it brings in a different kind of energy that interacts with the work visually. And it’s been fun to work with spaces that have been closed to the public, or at least have not been opened in an art context before.  It's fun to play with that. The idea was to have complete freedom - you don’t have to work with certain topics, and it doesn’t have to be commercial. We sell pieces, but we don’t take a cut. We’re just trying to create some exhibitions that are memorable or at least enjoyable. The art world can be so serious, like, where did all the fun go? It's fun to do a little breathing space where art can be fun. That was the idea - not to take it so seriously but to create a space of freedom for people.

    NM: Last year, you had two exhibitions—one at Liljevalchs (“Cosmology”), and one at Loyal. Can you tell me a little about those?
    AC:
    I also had others in Japan, Los Angeles, and New York. It was a very busy year. The Liljevalchs show was a group show curated by Joanna Sandell and Emil Ivedal. I showed about 11 big oil paintings. It was very feminine—a lot of pink, female bodies.

    NM: Do you paint more female bodies?
    AC:
    Yes, because it's a sensitive area, I guess. I identify as a woman, so for me, it’s natural. In a way, they’re self-portraits, mostly. It wouldn’t make sense for me to paint otherwise.

    NM: You have an upcoming solo show with the Ståhl Collection in 2025. Can you share any hints about the new direction of this work?
    AC:
    The exhibition is called The Weight of Light. It’s a series of abstract and figurative oil paintings. The motifs are a lot of clay, eyes, silver costumes and odd shapes from my mind. The aim is to catch weightless stuff, like light. The opening is on August 23, and the exhibition runs through January 2026.

    NM: Having exhibited in different countries, Japan, the US and Sweden, how do these contexts affect the reception of your art?
    AC:
    The art world is surprisingly similar everywhere - same trends, same references. It’s more fun to show abroad because visiting places is inspiring. But the art world is so similar. It’s crazy how identical the dialogue is.

    NM: Last question: What’s a question about your work you’ve never been asked but wish you were?
    AC:
    Oh, that’s difficult. Maybe about my brush obsession. Painters tend to be crazy about pigments, but for me, it’s brushes. I could create the illusion of any colour - colours are just an illusion depending on what’s next to them. But with brushes, you can’t work with a bad one. You have to have the right tools.

    photography Sandra Myhrberg
  • photography Sandra Myhrberg
    fashion Jahwanna Berglundy

     

    all clothing garment by

    necklace Izabel Display

    Shake It Out, An Interview with Vinchy Chan

    Written by Maya Avram by Sandra Myhrberg

    While creative talent and a discerning eye are stable stakes to succeeding in fashion, strategy is equally crucial to establishing a sustainable career and one most industry players unfortunately lack. One reason is that fashion designers are becoming increasingly individualistic, and consequently, reluctant to ask for support. This starts as early as fashion school, where educators encourage emerging talent to see themselves as bitter competitors rather than potential collaborators; it goes on to impact small-scale businesses who can’t seem to handle their admin (cult-favourites like Y/Project, Christopher Kane and The Vampire’s Wife have been forced to shut down in recent years.)

    garment by’s premise, therefore, is a simple yet promising one: entrust the business side of things to the startup’s co-founders, former Strategy Consultant Vinchy Chan and Operations Officer Ana Ciobanu, and focus instead on designing the ‘Icons’, the platform’s range of timeless clothing essentials. Each Icon piece is created with consideration of research data and insight, and ethically produced by garment by’s network of vetted suppliers and manufacturers in China. The result? A thoughtful collection of bespoke garments meant to last a lifetime.

    I caught up with Chan ahead of the spring launch of the ‘Love Shirt’, celebrating the noblest emotion of all.


    Maya Avram: This issue’s theme is ‘Alchemy of Fates,’ or how we break down conforms to build something new that realigns us with the right path. Do you feel that resonates with garment by’s mission?
    Vinchy Chan: 100 percent. As an outsider to fashion, I see things with a fresh perspective, including practices that don’t serve us anymore. I respect that big brands have to make sure, in this downturn, that they can protect their revenue in line with the matrixes they know are going to sell, but that is just adhering to conform. It tells us that fashion is about creativity, but also that there are many implicit rules. As a business, garment by is ready to break away from those rules and those legacy systems that don’t serve us anymore.

    MA: What does your development process look like, and how does it challenge those systems?
    VC:
    One of the biggest problems of the current system is overstock. Stock is planned and produced usually a year ahead, and at the six-month mark, you need to put in orders with your sourcing and production partners, which many brands do without any insight or data. So they often overproduce and create merchandise that is killing their business. 70 percent of designer labels’ cash gets tied up in stock they never know if they’ll be able to sell. That cost is priced in for consumers — ever wonder why a designer shirt costs £800? Imagine if we didn’t have to pay that premium. You could shave 30 to 50 per cent off the buying price, which is great for consumers in this economic downturn. Not to mention that stock is the biggest environmental polluter, with 30 per cent of overstock going to landfill. Consumers nowadays are more and more aware of those issues and the impact of their buying behaviours. That’s why we adopted an on-demand model, to empower designer labels to only produce what’s sold. We are now able to deliver the product within four weeks, but hopefully, with tech and data innovation, we will eventually be able to deliver it within two weeks.

    MA: How did you come to create the Icon collection?
    VC:
    The Icon collection came from market insight. We are looking into each clothing category and finding that offering gap; whether it is a product feature, a style, the wearer’s experience or the pricing. And through that data, you ensure the commerciality and practicality of the clothes before you even go into production. When we talk to designers, they really appreciate that insight because they often lack the bandwidth to think about what can sell that also intersects with what they enjoy designing.

    MA: Is there an active dialogue between you and the designers? How much of the relationship is a push-pull?
    VC:
    We come from a very consumer insight-driven background and try to bring that value to the designers and co-create those pieces together. Before even going to production, we make sure that we have good enough learning, and keep building upon it. After we created the first iteration of our first Icon [a lush wool and cashmere blend coat MA], we realised the fabric we sourced didn’t meet the needs of our consumers. So we quickly iterated a second version using a new fabric because we knew there was an unmet need there. This way of working was anchored in when I worked in product innovation but lacked in fashion.

    MA: How do you find the designers you work with?
    VC:
    There’s an urgency to our mission because the whole idea was to create a business infrastructure to help designers create core collections. We targeted designers who sadly had to close down their businesses in recent years but whose respective communities are craving for their comeback. Our ultimate goal, though, is to engage a bigger pool of designers, whether it is an emergent designer or a more established designer, award-winning designers or household names. We are ready to connect.

    MA: Sounds like quite the support system.
    VC:
    We did lots of research into how to run a designer label. The leanest operation will have at least three people: a technician for the fabric and prototyping, a production and a PR and Marketing manager, and, of course, the designers themselves. But with that structure, you’re not maximising the business opportunity to launch because you lack insight, and it’s also hard to curate supply resources you trust. When I went to Guangzhou, which is the biggest textile market in the world, it was overwhelming; there was no way I could know what kind of fabric was where and which was the right one to source without our trusted suppliers. So prototyping, fabric sourcing, and product development, these are the pain points we’re trying to streamline for every size of designer. It should be super easy from the moment you create your collection with us.

    MA: It will be interesting to see how your operation will develop into a cohesive wardrobe. On that note, have you defined the garment by consumer?
    VC:
    At the beginning, we thought about targeting urban professionals who appreciate the fine things in life. So those working in law or consultancy while pursuing an urban lifestyle, with adjacent interests like fine dining, art, music and culture, very well travelled — the cool beans. When the orders came through they all fit that exact persona, which was a nice surprise, but we still have a lot to do to understand them in a more nuanced way. Our on-demand model is quite new to this target audience, and we are still on a journey to make this the norm to shop good quality, unique designer items, and scale it to more audiences that could buy with
    us in the future.

    MA: Would you say you’re on a constant learning curve? What lessons have you learnt from the Icon coat launch, and what questions are still left unanswered?
    VC:
    The most important thing we learnt from the launch was the winning formula for the Icons. Each one needs to fit three criteria: first, an Icon should really fit you. It’s not just sizing, but how it looks and feels. The second one is form, i.e., the performance of our materials, because at the end of the day, the fabric is what is directly touching your skin, and the fabric is what brings a silhouette to life. We saw that with the coat; when we went from our first fabric choice to the second one, there was a different type of energy that made us say, “That’s what everybody needs.” The last criterion is design. An Icon has to be unique and speak to the identity
    of the designer while also being versatile and timeless. It should go with every piece in your wardrobe so you as an individual can style it however way you want. That is the sweet spot for our cohort, which we translate to an internal framework when we talk to designers for collaboration. In terms of what more we want to learn, it is a better understanding of our target audiences, their shopping journeys and what barriers we need to break through to create value around the on-demand model. For them to think two to four weeks is actually worth waiting for quality, unique pieces. That’s a psychology exercise, understanding how to become present in their lives and offer them more than just functional value — but creating an emotional connection.

    MA: Tell me about the Love Shirt.
    VC:
    The Love Shirt was created by a real couple who met when they were studying fashion design at London College of Fashion. Their master’s became a love story, and now they’re married with young kids. They live in Shanghai but still come back to London a lot, so it’s an interesting backstory to the brief we gave them — to create something that speaks to love. So the shirt comes in two styles that you can wear with your loved one, whether it’s your friend, partner, or whoever you can share it with. It comes in white and black, the most classic colourway so you can mix and match it with your own wardrobe or a loved one’s. This way, it also speaks to self-love in the context of dressing yourself with something you absolutely adore and feel comfortable in, and which you can carry over to different occasions. I feel personally about this theme because it allowed my boyfriend Jakob and me to take part in the launch campaign, we were both wearing the same shirt. It meant a lot to create that memory together, which lends the product such emotional value for us and for the designers who created the shirt. It resonates with the most beautiful thing we want to talk about — the world needs love right now, right?

    MA: Always. On that note, what excites you about the future?
    VC:
    I’m very excited to see some changes in the industry, of which hopefully we will be one of the drivers, and I’m most excited about working with more designers. I’m very inspired by design as a profession, especially when I see exhibitions like the amazing one about Alaïa. His work, and his story are super inspiring, and I feel like designers don’t have those stages anymore. Hopefully, our channel can bring those beautiful stories to the right audiences and communities. Last but not least, I’m very excited to grow garment by. We have an ambitious target to scale by 2027, which is when the on-demand model is projected to become one of the most prevalent models, and we want to be a leader in that space. So that means growing this business, growing the infrastructure, growing our tier-one suppliers, growing our team, developing digital solutions; there’s a lot on the agenda.

    text Maya Avram
    photography Sandra Myhrberg
    fashion Jahwanna Berglund
    hair and makeup Elva Ahlbin
    model Inti el Meskine / Fifth Models

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