SLEEPER PRESENTS A LIMITED EDITION PJ TO SUPPORT BCAM INITIATIVE

Written by Fashion Tales

In a global effort to raise awareness on breast cancer, October has been designated as the Pink Month. To show their support for Breast Cancer, SLEEPER is introducing limited pajamas in pink - Power PJs. During October, pajamas can be purchased on the brand’s website www.the-sleeper.com. 40 % of the sales will be transferred to a rehabilitation program for women recovering after chemotherapy treatment. 

“For the third year now Sleeper has been supporting this global initiative,” co-founder of the brand Asya Varetsa says. “We are grateful that our action went beyond our personal initiatives and has become a part of our company's social responsibility.” “Cancer is not a verdict, but an undeniably difficult challenge, and if we manage to help at least one woman to combat the disease and make the life still enjoyable for her, this is a great victory for all of us,” continues her colleague Kate Zubarieva.

Breast cancer is one of the most common oncological diseases in the world. Every year more than a million women around the world develop breast cancer and for at least half a million of them the disease is lethal. For the third consecutive year, the brand cooperates with the Ukrainian Charitable Foundation “Women's Health and Family Planning”, which is engaged in the women’s rehabilitation after a course of chemotherapy. According to the head of the foundation Galina Maistruk, the treatment process depends on the stage of the disease: “If the disease is detected at an early stage, the treatment is less prolonged and with fewer complications. However, every woman needs rehabilitation. Assistance in carrying out such rehabilitation programs is an invaluable contribution to women's health.” 

The price is 245 USD for the pajama’s pants set and 200 USD for the set with shorts. The Power PJs will be available for sale starting October 1.

ABOUT THE BRAND The loungewear brand SLEEPER was founded in 2014 by Kate Zubarieva and Asya Varetsa, ex-editors of the leading fashion magazines. The idea of walking sleepwear – basic home clothes worn as casuals in the daytime – was highly acclaimed by the legendary editor-in-chief of Vogue Italia Franca Sozzani. Among the fans of the brand are now Leandra Medine, Emily Weiss, Alexa Chung, Emily Ratajkowski, Aurora James, Rita Ora, Veronika Heilbrunner, Kirsten Danst, Eleonora Carisi and Dakota Fanning. In the summer 2017 Sleeper's linen off-shoulder dress became the best garment of the year according to Marie Claire USA.

Brand’s collections are now available in stores around the USA, Germany, Great Britain, Denmark, Australia, Japan, South Korea, Ukraine, and at the stores of America's leading retailers Moda Operandi and Barneys.

Sleeper is committed to local production. All garments are made in the sewing studios, located at our workspace. This allows us to monitor each seam and preserve exceptional quality of each and every item. Sleeper remains true to artisan concept of production – it takes up to 8 hours to create each garment. Each and every garment is the result of the impeccable craftsmanship of our experienced workforce.

ABOUT THE FOUNDATION The Charitable Foundation “Women's Health and Family Planning” is a public non-profit organization that has been actively working in the field of reproductive health and protecting the reproductive rights of the Ukrainian people for more than 20 years. The Foundation is focused on prophylactic work through educational programs, advocacy, research, and workshops for medical professionals among other numerous activities.

Get The Power PJs here

https://the-sleeper.com/