• photography by KEVIN BUITRAGO

    J.Lindeberg SS20 collection

    Written by Meghan Scott

    J.Lindeberg presents Spring / Summer 2020 in London - Chapter ⅘ in ‘future.archive’ : ‘sub.culture’.

    ” ‘Future.archive’ is an overall concept introduced by Jens Werner when he took over as Creative Director for J.Lindeberg. It's a journey that spans five seasons and portrays the brand's journey into the future where sport and fashion united in the meeting between tradition and tech, classic and innovation. J.Lindeberg introduced the collection during an event in its new showroom in London on June 27th.”

    SS20 tells a story about how some cultural movements replace others and how something groundbreaking becomes mainstream, in order to be passed to passé in the next step and then return as “cool” in new subcultures. How cultures within a culture develop and transform into something new. The Mod movement is an interesting representation of just that - how the attitude and the self-confidence of a few individuals have been able to characterize style and clothing codes for decades, ” says Jens Werner.

    Werner has taken the brand into a new future, taking iconic pieces and redefining them with tech fabrics and bulky silhouettes. Key looks include oversized fishtail mod parkas, carcoats, and long bomber jackets. Thick wool knits still prevail but in a coolmax blend. These fashion chapters weave in the golf and ski aspect of J.Lindeberg and sub-cultures, with a strong sense of longevity.  

    Photography by KEVIN BUITRAGO

  • photography by MICHAEL KAI YOUNG

    stylist LUCIA PERNA / Judy inc.

    make up LEANDRO AVANCO / P1M

    hair MELANIE GUILLE

    model CRYSTAL CHEN TANG / Elite

    trenchcoat AMI

    see thru trench STYLIST'S OWN

    sweater & shirt HUGO 

    trousers ICONE

    shoes ALEXANDER WANG

    Hypersport

    Photography by Michael Kai Young by Meghan Scott

    blazer VINTAGE

    hoodie NIKE

    top ZELLA BODY 

    bike short ICONE

    sunglasses OAKLEY

    jacket HUGO BOSS

    visor DIOR

    tights AMERICAN APPAREL

    shoes EVERLAST

    hoodie & sports bra NIKE

    wind jacket KENZO

    trousers CHAMPION

    hat ADIDAS

    stir-ups HUGO BOSS

    shoes ALEXANDER WANG

    top TAAKK

    skirt HUGO

    tights ADIDAS by STELLA MCCARTNEY

    top TAAKK

    skirt HUGO

    tights ADIDAS by STELLA MCCARTNEY

    shoes GUCCI

    jacket HUGO BOSS

    visor DIOR

    hoodie & sports bra NIKE

    wind jacket KENZO

    trousers CHAMPION

    hat ADIDAS

    jacket KENZO

    dress GRETA CONSTANTINE