• photography Oliver Hadlee Pearch

    & Other Stories Unveils a New Chapter Under Jonathan Saunders

    Written by Ulrika Lindqvist

    & Other Stories steps into a bold new era this fall. Under the creative direction of newly appointed Chief Creative Officer Jonathan Saunders, the brand introduces a refreshed identity marked by a new logo, tone of voice, and a more expressive approach to design and styling. The transformation debuts with the first chapter of the Fall 2025 collection, presented in a campaign photographed by Oliver Hadlee Pearch.

    “The Fall campaign celebrates real clothes for everyday experiences, designed to inspire individuality. The new brand identity combines nostalgia with modernity and signifies an exciting new chapter for & Other Stories,” says Saunders.

    Saunders’s debut collection draws on references from the 60s, 70s, and 90s, reimagining wardrobe staples through progressive silhouettes, lived-in textures, and technical fabrics. There is a sense of ease throughout, with styling that embraces individuality: bomber jackets paired with corduroy trousers, knitwear layered over pencil skirts, tailored miniskirts with revived bow blouses, and oversized wool coats draped over slouchy denim. Playful contrasts define the palette, with vibrant shades of pink, ultramarine blue, and lemon yellow punctuating the season’s more grounded hues of earthy brown, charcoal, burgundy, and black.

    The silhouettes merge sharp cuts with relaxed tailoring, bringing together the elegance of the 60s and 70s with the laid-back spirit of the 90s. Textures heighten this interplay: fuzzy mohair, croc-effect leather, jacquard, and corduroy evoke nostalgia, while Italian wool suiting and technical nylon outerwear add a contemporary edge. Accessories continue the dialogue between past and present, from 70s-inspired sunglasses and bowling-style leather bags to chunky gold necklaces and belts worn cinched over knitwear. Loafers and Chelsea boots nod to Mod heritage, while oversized teddy bags soften more structured looks.

    The Fall 2025 campaign introduces models Thea Almqvist, Xaria Carter, and Sihana Shalaj, styled by Isabelle Sayer, with art direction from JL Studio and executive production by Sylvia Farago. Together, they bring to life Saunders’s vision of modern nostalgia, setting the stage for a new chapter in & Other Stories’ evolution.

  • Evolving Times – Dr. Denim Autumn/Winter 2025

    Written by Fashion Tales

    Denim has always been more than fabric. It’s memory stitched into cotton, the sound of youth in motion, the feeling of belonging to a generation yet entirely your own. Few garments carry such a quiet universality, and yet such potential for reinvention.

    With their Autumn/Winter 2025 collection, Dr. Denim leans into this paradox of timelessness and evolution. The brand, rooted in Gothenburg’s mix of raw industry and creative independence, presents a season that feels familiar yet subtly restless, always in search of the next shape, the next shade, the next story.

    Classic silhouettes reappear, but never unchanged. The Dash jean remains a loyal companion, while newer fits like Omar and Donna embrace wide, relaxed volumes. Washes, too, tell their own tale: a pared-back rinse wash designed with low environmental impact sits alongside the audacious Stream Riot, a spectrum of colour that feels almost like denim in conversation with light.

    For women, the introduction of Ary, with its bold, straight cut and Nanci, a modern barrel fit, add dimension to the already beloved Echo. The newcomer Rhue, with its soft flare, seems to nod to the past while insisting on the present. Together, they create a vocabulary of shapes that speak to individuality without losing the Dr. Denim DNA.

    But denim is only part of the narrative. Jersey takes on a new subtlety this season, with hoodies and crewnecks marked by a discreet embroidered “Dr. Denim Scribble” a gesture that feels almost like handwriting, intimate and understated. Knitwear, meanwhile, becomes a laboratory for texture, experimenting with yarn and technique to create pieces that carry both ease and expression.
    www.drdenim.com

  • photography Jack Huang 

    FLOSO: Designing a Future Rooted in the Past

    Written by Ulrika Lindqvist

    Founded by Ariel Zixin, FLOSO is a studio built on the belief that heritage and sustainability can coexist,  not as opposites, but as allies. With a deep reverence for historic fabrics like Loden wool and Tea silk, Zixin creates garments that marry timeless design with contemporary function. In this interview, the designer shares the philosophy behind FLOSO, the textures that inspire her, and the quiet power of clothes made to last.

    Ulrika Lindqvist: How long have you been designing, and what inspired you?

    Ariel Zixin: I’ve been designing for over ten years. It began with a visceral draw to heritage fabrics, materials with stories woven into them. Loden wool and Tea silk, in particular, captivated me with their history and durability. I wanted to resurrect that spirit instead of simply recycling trends.

    UL:  What drove you to found FLOSO?

    AZ: I wanted to build a space that went beyond fashion. FLOSO is about reviving heritage textiles with honesty and intention. It means creating pieces that respect the past while serving the present.

    UL:  How do you choose which materials to work with?

    AZ: Material selection is everything. We look first for durability, natural beauty, and environmental integrity. Loden wool, for example, is wind resistant, water repellent, and breathable. Tea silk has a structured drape and luminous sheen, thanks to plant-based dyeing and river mud finishing. These fabrics bring rich texture and timeless performance, making them our foundation.

    UL: Can you walk us through a typical workday for you?

    AZ: My day starts with a morning workout. It clears my mind and energizes my body, often sparking new ideas. At the studio in Birkastan, I explore fabrics and samples, letting texture guide the creative process. I connect with our production team via Zoom to confirm details. When clients visit, I walk them through fittings, offer styling advice, and finalize custom pieces with the right fabric and design.

    UL:  What is your favorite piece from the current collection?

    AZ: I’m especially fond of the Loden Wool overcoat from our Autumn/Winter collection. It has a clean, strong silhouette and all the qualities I value, including protection from the elements, breathability, and understated elegance. It perfectly embodies FLOSO’s blend of function, refinement, and longevity.

    UL:  What would you say are the 3 core values of FLOSO?

    AZ: 

    Heritage and Craftsmanship: Reviving time-honored fabrics and traditional techniques.

    Sustainability and slow fashion: Made-to-order pieces with chemical-free materials and minimal waste.

    Timeless Design: Classic silhouettes with subtle personalizations that outlast trends.

    UL:  How would you describe the FLOSO customer?

    AZ: Our customer appreciates quiet luxury as an alternative to fast fashion. They look for pieces with fabric that feels alive, such as the dense warmth of Loden or the soft luster of Tea silk, cut with precision and made transparently. They value garments that grow more beautiful over time rather than faster.

    UL: Tell us a memorable moment from your journey with FLOSO.

    AZ: One of the most memorable moments was the launch event at our Birkastan showroom. A longtime customer told me, “I don’t just wear your clothes. I live in them.” Hearing that someone feels at home in a piece I helped create was incredibly rewarding. It reminded me why care and heritage matter in design.

    UL: What are your plans for the future of FLOSO?

    AZ: We plan to expand our bespoke customization, offering more natural fabrics like cashmere, linen, and cotton. We are also developing a limited-edition capsule collection that explores heritage textiles from underrepresented regions. In addition, we will host more art events that transform our showroom into a living gallery to immerse guests in the textures, sounds, and spirit of FLOSO.

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