HUGO’s denim-forward line, HUGO BLUE, has joined forces with fashion platform Uniform Display to launch a new print magazine dedicated to self-expression and personal style. Known for its streetwise edge and cultural fluency, Uniform Display brings its unique voice to the collaboration, spotlighting Hugo Blue’s latest collections through immersive storytelling and editorial content.

The project features style-savvy creatives from London, Paris, and Berlin, each city represented by local talents from Uniform Display’s network. Through personal city guides and authentic visuals, the magazine captures the real-world vibe of Hugi Blue’s street culture-inspired designs.

The collaboration officially launched in London on May 22 with a celebratory dinner and afterparty at STEREO in Covent Garden. Guests explored editorial installations, a HUGO BLUE x Uniform Display claw machine, and a custom magazine stall, all bathed in the brand’s signature electric blue.

With distribution across key London locations and select EMEA partners, the magazine cements HUGO BLUE’s position as a voice of the new generation, one that dresses with attitude, individuality, and cultural awareness.