• Blanche Absolu: Byredo’s Intimate Masterstroke

    Written by Ulrika Lindqvist

    Byredo’s Blanche Absolu de Parfum is not just a reinterpretation of a classic, it's a bold magnification. With this new chapter, the house introduces a fragrance that retains the soft familiarity of the original Blanche, yet elevates it into richer, more powerful territory. It is Blanche amplified, deeper in its resonance and more enigmatic in its expression.

    The moment you encounter Blanche Absolu, there is no mistaking its strength. One drop lingers for hours, evolving gently on the skin. It has an arresting clarity, but with a newfound weight that hints at something more complex. This is not a fragrance that asks for attention it commands it quietly and with confidence. The composition begins with a sharp glint of black pepper and aldehydes. It is a bright and exhilarating start, softened by the green bloom of neroli. From there, the heart reveals a bouquet of rose, violet and watery jasmine, classic notes, but rendered here with a kind of restrained opulence. The floral elements are unmistakably feminine, yet they carry a hidden force. There is nothing overly delicate about this arrangement.

    As the fragrance settles, the base unfurls into warm, musky woods. Cashmere wood and dry cashmeran lend a velvety smoothness, while amber wood and ambroxan evoke the lasting warmth of closeness and skin. It is in this dry down that Blanche Absolu reveals its true personality: a blend of purity and mystery, comfort and sensuality. This is a floral fragrance, but not one that fits neatly into any single category. It feels both familiar and unplaceable, a scent that lingers in memory long after it leaves the air.

    “Blanche is about capturing the idea of texture and fabric and skin. It’s about translating a level of intimacy that is very human. It is a lived-in feeling that I feel so many people can connect to.” - Ben Gorham, Founder & Creative Director, Byredo.

    Blanche Absolu is not just more intense than its predecessor, it is more complete. It does not reinvent the story of Blanche but adds a deeper layer, a kind of inner monologue to the original’s whispered dialogue. With this edition, Byredo reminds us that subtlety does not preclude strength, and that even the softest touch can leave a lasting impression. Throughout the year, the iconic fragrance of Blanche will expand into new dimensions, introducing limited-edition innovations across body, textiles, and home. Each addition will be unveiled through carefully curated phases, inviting a fresh exploration of the scent’s pure essence.

    Image courtesy of Byredo

  • Image courtesy of AERON

    AERON’s Pre-Fall 2025: Where Tradition Meets Innovation in a Wardrobe for the Modern Woman

    Written by Ulrika Lindqvist

    Budapest-based label AERON continues to carve its distinct identity with the launch of its Pre-Fall 2025 collection, a tour-de-force of pared-back silhouettes and progressive design. Inspired by the attitude, lifestyle, and wardrobe of the fisherman and fisherwoman, this collection skillfully balances elegance with utility, offering a sophisticated reinterpretation of traditional workwear.

    Founded by Eszter Áron, AERON is defined by its commitment to seamlessly blending timeless tailoring with cutting-edge design techniques—all filtered through the lens of a modern woman’s complexity and daily life. The Pre-Fall 2025 collection exemplifies this ethos, reflecting a harmonious synthesis of contrasts: soft fabrics meet structured cuts, quiet tones mingle with bold accents, and classic references are reinvented with contemporary precision. Born in AERON’s in-house atelier through collaboration with seasoned professionals, the collection offers a refined selection of best-in-class staples alongside standout statement pieces. It’s a wardrobe built for women who value sustained evolution over radical revolution, pieces that feel both novel and familiar, designed to empower and support a thoughtful approach to dressing.

    From contemporary suiting and standout leather styles to the ZERO line of core knitted essentials, AERON is also steering the industry toward greater responsibility. The brand’s commitment to quality is matched by sustainable sourcing and waste-reducing innovations, underscoring its ambition to lead without compromise. With Pre-Fall 2025, AERON crafts a narrative of empowerment, balancing utility and elegance for the modern woman ready to navigate her world with confidence and grace.

  • Image courtesy of Acne Studios 

    Acne Studios Unveils Capsule Collection and Art Exhibition with Jonathan Lyndon Chase

    Written by Ulrika Lindqvist

    In time for Frieze New York, Acne Studios deepens its creative dialogue with Philadelphia-based visual artist Jonathan Lyndon Chase through a new capsule collection and exhibition in the heart of SoHo.

    From May 7–11, Acne Studios’ Greene Street location transformed into a temporary gallery space, showcasing a vibrant and intimate body of work by Chase. Known for their layered explorations of Black identity, queerness, and tenderness within domestic spaces, the artist presents soft sculptures, furniture, and paintings—many of which first appeared in the scenography of Acne Studios’ Spring/Summer 2025 womenswear show in Paris.

    The collaboration now expands into a limited capsule collection titled Acne Studios Loves Jonathan Lyndon Chase, marking a tactile extension of the artist’s visual world. Chase’s expressive illustrations—figures often drawn from personal relationships—appear across ready-to-wear pieces and homeware. Highlights include reimagined Acne Studios '1981' jeans, T-shirts, cushions, and a blanket, rendered in fabrics that play with the illusion of denim.

    The capsule, imbued with both emotional texture and artistic impulse, mirrors Chase’s unique ability to merge vulnerability with bold graphic expression. A playful reinterpretation of the Acne Studios bow motif also weaves through the collection. The Acne Studios Loves Jonathan Lyndon Chase collection is available exclusively at Acne Studios Greene Street in New York through mid-May and will be released globally in select stores and online at acnestudios.com in late June.

  • photography James Harvey Kelly

    Eton x Tretorn: A Fresh Spin on Off-Court Style

    Written by Ulrika Lindqvist

    Two Scandinavian heritage brands—Eton and Tretorn—join forces for a capsule collection that redefines modern sportswear. Bridging the worlds of tailoring and tennis-inspired streetwear, the collaboration delivers a refined yet effortless wardrobe for those who move between work, leisure, and everything in between.

    Rooted in collegiate prep and vintage tennis aesthetics, the unisex collection plays with contrasts: sharply tailored shirts meet laid-back varsity knits, while track chinos and reimagined Nylite sneakers bring in a sportif edge. A subdued palette—forest green, navy, eggshell, and sand—grounds the look, with regimental stripes and bold verticals adding character. The capsule marks a milestone for Eton, offering their first full-look collection. “It’s versatile, modern, and a standout mix of tailoring with a sportif edge,” says Mija Bladmo, Eton’s Assortment Director. Tretorn’s legacy in performance-driven design is equally central, with updated Nylite sneakers and playful details giving the collection a fresh off-court energy. Shot by James Harvey Kelly, the campaign captures a sense of ease and authenticity—where Scandinavian cool meets classic sport codes, reimagined for a new generation.

    The Eton x Tretorn capsule is available exclusively through select Eton stores, etonshirts.com, and tretorn.com.

  • Images courtesy of Louis Vuitton

    Louis Vuitton Home Collections – A New Chapter in the Art of Living

    Written by Ulrika Lindqvist

    Louis Vuitton expands its universe of luxury and innovation with the launch of Louis Vuitton Home Collections—a bold new venture into the realm of interior design and lifestyle. Marking a significant evolution in the house’s longstanding dialogue with the design world, the new collections introduce an immersive vision of l’art de vivre—the art of living.

    From its origins crafting iconic travel trunks, Louis Vuitton has always stood at the intersection of utility and art. In 2012, the maison deepened its engagement with contemporary design through Objets Nomades, a limited-edition series of inventive home pieces created in collaboration with celebrated designers such as India Mahdavi, Patricia Urquiola, and Estúdio Campana. Now, that legacy is expanding into a full-scale home universe. For the first time, Louis Vuitton presents a complete range of furniture and decorative objects under one roof. The debut includes a refined selection of Objets Nomades, the inaugural Signature Collection of furniture and lighting, Decorations—a line of bold textiles and artistic accents—Art of Dining featuring exquisite tableware, and a series of luxurious game sets. The entire collection embodies the maison’s unmistakable aesthetic, meticulous craftsmanship, and pursuit of innovation.

    Designed by talents like Patrick Jouin and Cristián Mohaded, the Signature Collection blends contemporary elegance with Louis Vuitton’s iconic visual language. From modular sofas and sculptural chairs to statement lighting, each piece fuses form and function with timeless materials such as wood, leather, and plush textiles. The Decorations line explores a vibrant world of color, pattern, and texture. Ceramic pieces, including a striking vase by Patricia Urquiola, reference her earlier work for Objets Nomades and echo her signature laser-cut detailing. Complemented by soft accessories like wool and cashmere throws and decorative cushions, the collection transforms interiors into expressive, tactile spaces.

    Louis Vuitton’s iconic monogram and floral motifs reappear in the Art of Dining collection, where each tableware line tells its own story. The sleek, monochrome porcelain series by Japanese designer Nendo contrasts beautifully with the sunny, Mediterranean-inspired Capri collection—bringing elegance and personality to every table setting. The spirit of collectible design lives on through new additions to Objets Nomades. Estúdio Campana presents two sculptural pieces, Boitata and Uirapuru, expanding on their acclaimed Cocoon Couture series. Their newly introduced Kaleidoscope Cabinet is offered in eight unique colorways, each crafted as a one-of-a-kind statement. Meanwhile, the new Totem Vinyle by Studio LV adds a graphic, architectural presence to this year’s offerings.

    The Louis Vuitton Home Collections will roll out in phases beginning June 2025 and will be available in selected Louis Vuitton stores worldwide, each with dedicated home sections, as well as online at louisvuitton.com. With this launch, Louis Vuitton continues to redefine the boundaries between fashion, art, and everyday living—inviting us all to inhabit spaces shaped by creativity, heritage, and style.

    Images courtesy of Louis Vuitton
    Images courtesy of Louis Vuitton
  • photography Jakob Möller 

    Deadwood and Vasuma Unveil Limited-Edition ‘Weightless’ Sunglasses Collection

    Written by Ulrika Lindqvist

    Deadwood, Stockholm’s champions of upcycled fashion, have teamed up with Swedish eyewear house Vasuma for a limited-edition drop: Weightless — a collection of two near-invisible, frameless sunglasses designed with minimalist intent and maximum impact. Crafted from recycled Swedish surgical steel and produced in Italy, the collection is a refined expression of weightlessness — both literal and aesthetic. Available in two shades, Grey and Pink Gradient, each model (Colletti Sun and Macrelaps Sun) is released in an exclusive run of only 50 pieces per color.

    “They’re so light you forget you’re wearing them,” says Deadwood co-founder Carl Ollson. “This is Swedish craft at its most stripped-down and visionary.” Vasuma’s Creative Director Jan Vana echoes the sentiment, calling the collection “a fusion of tradition and modernity, for those who choose freedom over convention.”

    The collection will be available via selected international retailers — including SAMPLAS in Seoul and ASSEMBLY in New York — as well as through Deadwood and Vasuma’s own platforms. 

Pages