• Tommy Hilfiger and Shawn Mendes Presents Partnership

    Written by Yasmine Mubarak

    When Shawn Mendes walked the Met Gala carpet earlier this month, he wore an upcycled Tommy Hilfiger outfit inspired by the sea. Little did we know, it was a part of something greater – a future partnership. This week, Tommy Hilfiger and Shawn Mendes officially revealed their partnership, Play it Forward, as the next step in the brand’s evolution and sustainability journey.


    To start, the Canadian GRAMMY® nominated singer-songwriter is fronting the Summer 2022 “Classics Reborn” campaign, a collection made of sustainable material. Mendes will also use sustainable Hilfiger outfits on his upcoming world tour Wonder: The World Tour. While the brand donates USD$1 million to mitigate and offset the environmental impacts of the tour.

    The TOMMY HILFIGER “Classics Reborn” campaign was shot by Craig McDean and features Shawn Mendes wearing styles from the 1985 Program collection, including the iconic 1985 polo which is made from organic cotton. Throughout the 1985 Program’s 2022 collections alone, the use of organic cotton reduces CO2eq by about 48% and avoids 692 tons of emissions — equivalent to 641 one-way flights from London to New York for one passenger. Shawn Mendes also wears more sustainable denim that is produced using 20% post-consumer recycled cotton and requires less water and energy during its finishing stages.

    As a key milestone of the partnership, Tommy Hilfiger and Shawn Mendes also will also introduce a co-designed capsule collection in Spring 2023. It will feature quality styles that reimagine classic TOMMY HILFIGER pieces with circular design while scaling material recycling innovations.

    In a Twitter post Shawn Mendes says ''…I’m partnering with @TommyHilfiger to bring more sustainable clothing to the forefront. Tommy is reimagining the classics using more sustainable materials, & has made a $1mm commitment to greening my tour. This is just the beginning…''


    Take a look at some of the pictures from the Shawn Mendes in the Tommy Hilfiger “Classics Reborn” campaign, and read more at Tommyhilfiger.com

  • New Spring Beauty Products To Know

    Written by Susan Stjernberger

    Odalisque Magazine asked the multi-talanted Susan Stjernberger, also known as Styleinscandinavia, to tell us her most used beauty products this spring. From the La Pausa De Chanel Blush, to Hermès new lip oil.

    We wanted to know her secrets for that natural effortless look, and here are the favorites in her own words: 

    La Pausa De Chanel- Blush Lumiere Peche Rosee and Lipstick Rouge Baume Coco Flirty Coral
    Love the color of this new Chanel blush to add a bit of rosie color to my much needed colorless cheeks. And I love the white casing of this hydrating lip baume. Both of these are from the new Spring Summer 2022 beauty collection.

    The lipsticks come in 7 different shades called Dreamy White, Natural Charm, Flirty Coral, My Rose, Passion Pink, Fall For Me and In Love.

    Hermèsistible-Collection of 6 Lip Oils
    Six lip oils infused with color and fragrance to give your lips a glossy finish while boosting hydration at the same time. They come in a sunny coral, a spiced rosewood, a light-filled beige, a fresh pink, a sparkling purple, and a crisp red. I’m looking forward to a long Hermèsistible Spring and Summer thank you very much.

    YSL Beauté- Lash Clash Extreme Volume Mascara
    Designed with a patent-pending volume and brush to build shockingly oversized lashes and lasting an entire day. Sourced from YSL Beauty’s Ourika Community Gardens, Lash Clash’s fragrance-free formula is enriched with Iris Florentina extract that stimulates and protects the synthesis of derma-proteins. This one’s a keeper!

    Sunday Riley 5 Stars Retinoid and Niacinamide Eye Serum
    This hydrating gel-serum infuses high-strength retinoids into the skin, to plump and smooth wrinkles and crow’s feet. This one’s right up my alley with the mix of Retinoid and Liposome encapsulated retinol which helps to strengthen and support collagen production.
     

    Mantle - The Calm Balm
    They just launched their multi-use rescue balm with a new look, perfect for on-the-go situations where you don’t want to get your fingers sticky. The Calm Balm is your savior for dry patches, chapped lips, and other areas of your skin in need of some TLC. Added plus, there’s beeswax in it now which gives the skin added protection and slightly thicker texture.

    Elixir Cosmeceuticals Ultradefense SPF50
    Enjoying the sun after 5 months of winter in the Nordics means you need to start protecting your skin! With triple protection from both UVA and UVB rays this sunscreen is a blend of enzymes and antioxidants. It has a nice light consistency that goes with all skin types. Don’t forget to re-apply and use it every day.

    .

    Words by Susan Stjernberger @styleinscandiavia

  • Essentials for May

    Written by Yasmine Mubarak

    SUNDAY RILEY C.E.O. GLOW VITAMIN C + TURMERIC FACE OIL Lately this brand got headlines when Bridgerton star Phoebe Dynevor became their first ambassador. And I can understand why, one of their many products is the C.E.O Glow Vitamin C. A great step in your spring routine, the face oil instantly absorbs, and leaves a healthy glow on your skin. As I have very sensitive skin, many Vitamin C instantly gives me irritation but not this one. Vitamin C helps the skin fight not only fine lines but pollution, dark spots and surface redness. Not to mention, it's Cruelty-Free, Sulfate-Free, Paraben-Free, Gluten-Free, Soy-Free, Phthalate-Free, Fragrance-Free, Vegan. Read more about it here


    MAKE UP FOREVER  SMOKY EXTRAVAGANT VOLUME, PRECISION MASCARA
    Explore all the benefits of our Smoky Extravagant mascara, giving lashes smudge-proof definition, volume, length and curl. Precision 4D Technology envelopes the lash surface in ultra black pigments for far away impact and up-close perfection. Use the width of the brush to apply the mascara from the root to the tip of the lashes and use the fine tip of the brush for the hard-to-reach areas. Apply the mascara in a back-and-forth, left-to-right motion to optimize the volume effect. To boost the volumizing and lengthening effects, repeat the applications of Smoky Extravagant. Read more here

    LOGITECH MX KEYS MINI 
    It’s not only beauty on our skin that are essential this May, we have to keep our mind well too. Many of us have been working on our laptops during the home office period making our hands taking the biggest hit. An essential to keep the work up remotly is the Logitech MX Keys Mini – a minimalist keyboard made for creators. For us who are used to only having a ipad tablet or laptop, this is our saviour.  It's a modern and minimalistic product that not only creates a luxiours feeling on your desk but helps our everyday life. The MX Keys Mini stays has an incredible battery life,  with up to 10 days on a full charge – or up to 5 months with backlighting turned off. The device gets easily paired up through bluetooth so you can just continue creating. I pesonally have the color Pale Gray (in the photo), that fits perfectly with my Mac computer. Find it here at Logitech.com

    ATELIER ROUGE NAIL POLISH 65 Rue Crémieux

    To keep our nails looking stylish this May, don't be afraid to add a pop of color. The Swedish brand Atelier Roue have put a name for themselves when it comes to Nail Polish, with a wide range of colors and shades available for all. Not to mention, tools to create that posh and sleek look. With a specially developed cork and brush, it has never been easier to create a professional and long-lasting manicure at home. 100% Vegan. Find the green shade here

    INNISFREE GREEN TEA SEED SERUM 

    A daily moisture-barrier strengthening serum, formulated with Green Tea Biome, that helps to care dehydrated, pH-unbalanced skin due to loss of hydration. This “high concentration hydrating serum” is formulated with green tea water and 5 types of hyaluronic acid including one derived from Jeju green soybeans from Innisfree own green tea feelds, to replenish moisture deeply into the skin. Apply an appropriate amount onto thoroughly cleansed face and neck then gently smooth for better absorption. 

    THE BODY SHOP REFRESHING PASSION FRUIT SCRUB 

    The summer news from The Body Shop is here, and one of the stars is the Passion Fruit scrub. The scrub creates a fresh and cooling feeling on the skin that lasts hours after you applied it. It gently exfoliates and soften with Kiwi seeds, and after cools it down. You really feel the cold on your body, and it smells lovely like a passion fruit. This is perfect for when the weather starts to get warmer and you need to cool your body. The Body Shops Summer Special Edition launches on May 24, 2022. 

  • Vivienne Westwood's exclusive design for Specsavers

    Written by Fashion Tales

    On 4 April Specsavers will launch its latest design collaboration with Vivienne Westwood. The Vivienne Westwood collection is exclusively available at Specsavers and includes 13 optical frames and 3 sunglasses. All optical and sun frames can be customized into sunglasses, opticals, and tinted lenses as well, so the actual collection is even bigger. The stylish frames are partially made from Eastman Acetate Renew, which is a combination of recycled single-use plastic and bio-based materials that come from sustainably sourced wood pulp.

    Design
    This is a collection like no other; the Vivienne Westwood eyewear collection takes inspiration from key design signatures of the British fashion house. The contemporary frame range of glasses and sunglasses features designs and styles for everyone. The frames are adorned with iconic prints and graphics that are centered around the Westwood orb, and are crafted out of acetate and metals, in a wide range of shapes and styles. Each frame also features a signature Vivienne Westwood design; from bold tartan prints, monochrome DIY style graffiti, V-cut temples to Rococo inspired detailing.

    Material
    In line with the Vivienne Westwood’s ethos, the collection has been developed with consideration to its design, durability, and sustainability. Each frame is partially made from Eastman Acetate Renew, which is a combination of recycled single-use plastic and bio-based materials that come from sustainably sourced wood pulp. Specsavers Head of product Caroline Schiller says, ” Specsavers is proud to add this brand to its designer collection! Vivienne Westwood’s exclusive collection looks fabulous. It has the famous iconic Vivienne Westwood prints and graphics. The collection consists of different shapes and styles, so everyone can find a frame that suits their taste and face. We hope that we can surprise and help our customers to find a perfect pair of Vivienne Westwood glasses”.

  • Lizzo Revolutionizes Shapewear with the Launch of YITTY

    Written by Yasmine Mubarak

    The three-time Grammy Award-winning artist Lizzo adds Fashion Entrepreneur to her career with the launch of her very first business – a revolutionary new shapewear brand launching April 12, 2022.

    Named after her childhood moniker, the launch of YITTY marks a lifelong dream come true. For nearly three years, Lizzo has put her heart and soul into building the size-inclusive brand from the ground up — all based on the principles of self-love, radical inner confidence, and effortless, everyday wear. YITTY marks an industry first: no-shame, smile-inducing shapewear designed for all body types, with sizes ranging from size 6X to XS. That blurs the lines of inner and outerwear. Every piece is designed to celebrate, hug, and love every single body. 

    “Instead of thinking about size in this linear way, we’re thinking about it on a spectrum where everyone is included. Everyone’s size is just their size. It’s not high, it’s not low. It’s not big, it’s not small. It’s just your size,” said Lizzo. 

    Lizzo is no stranger to shapewear, admittedly she has spent most of her life being told to “reshape” her body based on society’s made up (not to mention unattainable) standards. “I felt that I was constantly being told through TV and magazines that my body wasn’t good enough. And, in order to be considered ‘acceptable’ I had to inflict some sort of pain upon it to fit into an archetype of beauty. Because of this, I’ve been wearing shapewear for a long time, maybe since I was in fifth or sixth grade.” 

    Just like her boundary-pushing and empowering music, Lizzo made a firm decision to no longer feel ashamed about her natural curves and contours. Instead, she wanted to create her own collection of body-hugging pieces that everyone would want to rock in the bedroom, at the club, to brunch with the girls, or simply chilling at home. Think of YITTY as a true celebration of your body.


    “I was tired of seeing this sad, restrictive shapewear that literally no-one wanted to wear. I had an
    epiphany like, ‘who can actually do something about this?’ I decided to take on the challenge of allowing
    women to feel unapologetically good about themselves again,” said Lizzo. 


    YITTY debuts with three distinctive drops: NEARLY NAKED, a lightweight seamless collection designed to comfortably shape and firm your natural curves all day, every day; MESH ME, smoothing mesh styles that blend fashion with function, designed to wear as underwear or outerwear; and MAJOR LABEL, an assortment of everyday lifestyle pieces that are super soft, super bossy, and super YITTY. collections. Plus, the company’s unique business model would allow her to offer affordable price points.

    Get on the waitlist and be ready at YITTY.COM

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