• Happy Socks 10 Year Anniversary Gift Box

    Written by Fashion Tales

    Founded in 2008 by Viktor Tell and Mikael Söderlindh, the Swedish brand has put smiles on the faces of people all around the globe and give them unique senses of style through fun sock designs. Over the last decade, Happy Socks has sold more than 40 million pairs, and there's a clear reason why. In addition to having some of the coolest designs and collaborations, the quality is also much better than most other dress socks.

    Now, as the brand celebrates its 10 year anniversary, it's releasing a special edition collection called the Happy Socks 10 Year Anniversary Gift Box.
    As both a nod to the past and an activation for future success in the years to come, the 10-piece collection includes a memorable design from 2008-2017, as well as an all-new Mix Max pattern for 2018.

    The 10 Year Anniversary Gift Box is priced at $115 total and featuring 10 pairs total, each one of them represents a moment in both the company's history and their future. It can be found at happysocks.com and in the Happy Socks concept stores.

    HAPPY SOCKS HISTORY MILESTONES

    2008
    • Happy Socks began under the cloud-ridden April sky of yet another belated Swedish spring in 2008, when two friends shared a vision: to spread
    happiness by turning an everyday essential into a high-quality colorful design piece
    • After 4 weeks we had started a company and placed our frst order on 60 000 pairs of socks

    2009
    • All play, no work!

    • For the 2009 holiday season, Happy Socks teamed up with Barneys New York on a set of limited collection of socks
    • Wood Wood x Happy Socks
    • The Big Dot is born!

    2010
    • First Happy Socks store EVER opens on Mäster Samuelsgatan in Stockholm

    2011
    • For the Holiday 2011 campaign Happy Socks teams up with a fun mix of people; ASAP Rocky, Sky Ferreira, Ashley Smith and more

    2012
    • The Happy Socks Tokyo Store opened in August in PARCO’s latest mall concept in Shibuya
    • After Stockholm, London and Tokyo a pop-up shop for the month of December opens in the heart of Le Marais in Paris
    • Starting Fall 2012, Happy Socks offers its colourful fashion socks in children’s sizes
    • Happy Socks announces a Valentine’s Day collaboration with painter and photographer Curtis Kulig, creator of the ubiquitous “Love Me” artwork
    Valhallavägen 66, 114 27 Stockholm, Sweden [email protected] www.happysocks.com

    2013
    • Celebrates its 5th year anniversary with the release of a special edition pair of party socks
    • Special Special! Launching a new, curated collection, to mark the 5th year anniversary
    • Happy Socks gives David LaChapelle carte blance for an iconic collaboration and shoot
    • 15 Rolex Oyster Perpetual Milgauss, customized by Happy Socks, with a worldwide exclusive release at Colette
    • Capsule collection with WeSC presenting a jacket, a knitted jacquard sweater and a pocket t-shirt, combined with a selection of socks
    • First kids colab release teaming up with TOCA BOCA
    • Colab with Swedish retailer Sneakersnstuff, creating an own version of the iconic Swedish M90 camoufage print
    • A series of pop-up stores open worldwide for the Holiday Season, in cities like Amsterdam, Milan, Anterwpen, Barcelona, Berlin, Sao Paolo, Singapore, Hong Kong, Tel Aviv, London, Melbourne and more
    • On April 5th, Happy Socks opens the doors to its frst U.S. concept store, located in SoHo Manhattan at 436 West Broadway
    • Happy Socks x Minecraft to launch
    • Happy Socks is teaming up with another great Swedish export: Miike Snow! Launching in June
    • Pocket Accessory Collection Winter Holiday Launch! A variety of items essential for a contemporary lifestyle with iconic Happy Socks patterns
    consisting of iPhone covers, leather wallets, beanies, mugs, notebooks, computer sleeves, colored pencils, tote bags and more

    2014
    • We have opened 50 pop-up stores across the world!
    • Fall / Winter marks the beginning of Happy Socks Underwear! Briefs for women as well as Boxer Briefs and Boxers for men.
    • Snoop Da Vinci! Holiday Campaign showcasing Snoop Dogg’s exploration called “The Art of Inspiration”, introducing new sock designed with the artist
    • Teames up with Paris Saint-Germain in an capsule collaboration refecting the aesthetics of the French Football Club

    2015
    • LA store at Abbot Kinney and London store in Covent Garden opens
    • Athletic Sock Line launched in Spring Summer
    • Dressed new for Fall/Winter, a range of more tailored socks referred to as Dressed, this line was conceived with business attire in mind

  • Marshall Major III

    Written by Fashion Tales

    INTRODUCING MAJOR III, THE LATEST INCARNATION OF MARSHALL’S MOST POPULAR HEADPHONE Since launching in 2010, the Major has been Marshall’s best selling headphone, with over 2 million units sold. The newest updates to this beloved headphone include, new drivers for improved sound characteristics, updated ear cushions for comfortable all-day wear, and real vinyl details. Major III comes in a wireless Bluetooth version and a standard wired version to suit your listening needs. Both versions are modern classics that have been re-engineered for a cleaner, refined design, while the silhouette has stayed true to its original form. Major III & Major III Bluetooth are available for purchase at Marshall retailers around the world and online at marshallheadphones.com.

    ICONIC SOUND Major III & Major III Bluetooth feature new 40mm dynamic drivers that have been optimised and carefully tuned to give improved sound characteristics. The headphones have a clear, more defined sound without any compromise on power at lower frequencies.

    30+ HOURS OF WIRELESS PLAYTIME Major III Bluetooth utilises Bluetooth aptX technology and keeps the music going strong with over 30 hours of wireless playtime on a single charge, leaving the competitors in the dust. A MODERN CLASSIC REENGINEERED Major III & Major III Bluetooth are modern classics that have been re-engineered with a straight fit headband, slimmed down 3D hinges and rebuilt ear cushions for comfortable all-day use. Thicker loop wires with reinforced rubber dampers contribute to the overall solid build quality.

  • COS : the repurposed cotton project

    Written by Fashion Tales

    The COS creative teams pursue innovative and inspired approaches with each design, whether this be through the drape and pattern-cutting of a garment or the hand- painted development of a print. Innovation in material development is core to this process.

    The repurposed cotton project came about from the question: What if we could recycle our own excess fabric into a new design? Working closely with a long-standing supplier in Turkey, one and half tonnes of 100% cotton o - cuttings were saved over the course of a year.

    The cotton was then shredded, compacted, combed, spun, weaved, dyed and constructed into a new style; a 100% cotton sweatshirt.

    The collection comprises of a menswear, womenswear and childrenswear sweatshirt in a tonal pallete of yellow.

    Available this week in selected stores in Europe and North America.

  • Northern chairs

    Written by Fashion Tales

    Oblong lounge chair The relaxing contours of the Oblong lounge chair provide the supersize comfort of a recliner while being lighter and more comfortable than an overstuffed seat. Both the seat and backrest slope gently backwards, making Oblong relaxing to recline in. Crafted from two padded discs attached to a minimalistic frame, the chair’s fluid form and geometric profile recall shapes more typical of contemporary art than furniture design. Oblong was designed with an open base that allows light to pass through, enabling the lounge chair to fill a small space without appearing to crowd it. Although lightweight and comfortable, the chair’s frame forms a stable base that keeps the feet firmly in place.

    Oaki dining chair In the designer’s Bergen studio, traditional Japanese joinery met contemporary Nordic design, and the expressive Oaki dining chair was born. The chair captures the simplicity and artistry that characterises traditional Japanese wood enabled the designer to conceal the chair’s joins, giving Oaki a refined character that looks almost seamless in appearance. Each leg rises from the floor to the full height of the chair, cradling the backrest between all four.

    Pal three-legged stool This three-legged stool is an efficient, space-saving design available in four versions. All versions are made with an oak frame, with one model designed with a wicker seat woven from natural reed fibres. Another model is crafted with an oak disc in the frame that forms a solid seat. Both versions are available in oiled oak or smoked oak, providing a choice of blond wood or dark wood. 

  • Erikshjälpen is launching secondhand.se

    Written by Fashion Tales

    The charity organization Erikshjälpen is launching secondhand.se

    Erikshjälpen is a well-know actor when it comes to sustainability, with their 62 physical second-hand stores. And on the 2th of May, they also became the first charity contributor to launch an online second-hand option. With the newly launched website secondhand.se people are invited to do double good: both contributing to a more sustainable consumption, while at the same giving back to children in need through foreign aid. All the profit that the organization Erikshjälpen makes goes to support families across the planet who live in vulnerable conditions.

    The offerings on the web shop will, more or less, be the same as in any of Erikshjälpen’s physical second-hand boutique. Vintage and basic clothing, books, vinyl CD’s, accessories – you name it. This upcoming summer the online-site will also put up items previously owned by local celebrities who have donated items they believe deserve a second life.

    “We know that there’s an enormous interest in buying second-hand, and that more consumers want to reduce their impact on the climate. More people also want to buy via their mobile or web device. Through secondhand.se we want to make it easier to shop sustainably”. – Tomas Bjöersdorff, Erikshjälpen.

  • Converse x Miley Cyrus

    Written by Fashion Tales

    When it comes to her debut collection, Converse x Miley Cyrus, this is exactly how Miley Cyrus says she wants her fans to feel. A true reflection of her personal style and influences, Miley tapped into her persona as a performer as well as her eclectic day-to-day style to create a full lifestyle collection.

    As a woman who has always been open to all possibilities, Miley partnered with Converse to reflect that feeling of self-empowerment. “Converse has no boundaries. It’s outspoken. I’ve always identified with Converse because the brand appeals to and represents so many different cultures and walks of life. And they’re accessible,” she says of her reason for teaming up with the brand.

    The collection’s look book features images that capture the energetic, bold and inclusive nature of Miley and some of her biggest fans (representing across gender, orientation and background) shot by legendary fashion photographer Ellen Von Unwerth.

    Whether sparkling with the Chuck Taylor All Star Glitter or looking to channel Miley’s performance and country roots in the Bandana, individuals can piece together looks for any mood or style.

    Converse x Miley Cyrus will be available May 2 on converse.com and at select retailers.

Pages