• Made By: Atlas Television, brought to you by Pistonhead Foundation and Luger

    Written by Fashion Tales

    This upcoming Friday, on the 19:th of May, Pistonhead Foundation and Luger are inviting you to Hilma, to take part in the first ever Made By event.

    Both Pistonhead Foundation and Luger have always valued creativity and what creative expressions mean for a progressive culture. With this new, joint concept, the two decided to leave their previous project ‘Pistonhead On Tour’ behind, to take it one step further and create a concept where various creative expressions can work together.  The result was Made By, a concept that seeks to create unique experiences where music, art and other types of expressions meet. Made By is a series of evening-events, with four stops throughout this year, where an invited creator, artist or collective will be given the opportunity to create an evening completely designed from their own creative fantasies – without boundaries.

    Pistonhead Foundation is convinced that creative souls make everyday-life better for everyone, and that different artist’s work is vital for how we experience modern culture. Luger share these values and we have collaborated with Pistonhead Foundation before, with the concert concept called On-Tour. With Made By, however, we want to take it a step further and create a concept where various creative expressions meet, and where the creators are given complete autonomy!” says Peter Björklund, Marketing Partnership Manager, Luger.

    Made By is debuting the 19th of May with Atlas Television and their evening called “Atlasgruppens Tårar”. A collective consisting of the two artists Duda Bebek and Alexandra Karpilovski. They are both known as individual artists, but are also curating together under the collective name Atlas Television. Inspired by the classic film ’The Adventures of Picasso’, Atlas Television will create a unique evening and an environment based on the characteristic expression of the films scenography and surrealistic humour. Further, the night will feature a number of interesting guests. The band LINES, that recently released a new song with Dolores Haze, will also perform live.

    “Using the history of surrealism as a starting point, we aim to provide space for humor as well as suffering to create a meeting point that could be played with, and played within. With a mix of short happenings and fantastic performances from a variety of invited performers, we seek to break down the hierarchical stair, and instead generate an evening with lust and thoughtless seriousness.” - Atlas Television.

    Pistonhead Foundation is an initiative created by Spendrups with the aim to support progressive and contemporary artists. The second out of  four Made By-stop is taking place in Gothenburg during the 16/6! This time the evening will be held by photographer Frida Vega Salomonsson and her platform and creative collective NUDA. The collective consists of a number of young creators - all of whom a creatively active in different interests. Together, they explore and find new ways to create contemporary culture.

    If you want to witness a unique and creative evening where good music, art and other types of unpredictable expressions meet, make sure to save the date! The event is open to every one over 20 and free of charge before 22.00.

    Where? Hilma, Torsgatan 10, Stockholm.
    When? 21.00, 19/5
    Book your tickets here: https://made-by-atlas-television.confetti.events

  • RESCHIA X MARTIN BERGSTRÖM

    Written by Fashion Tales

    Stockholm based designer shoe brand Reschia is launching an exclusive capsule collection of unisex luxury sneakers in collaboration with renowned creative Martin Bergström in the spring of 2018. 

    An affinity to the world of visual and performing arts bonds Reschia with the creations and aesthetics of Martin Bergström. “I have been following the work of Martin for the past two years, and his multi-faceted approach to art and design has always fascinated me” says Reschia Creative Director & Designer Andrea Reschia “It only became natural to join forces and see the genesis of a new concept of sneakers, capable of challenging the status-quo of traditional sport footwear”.

    The result is a mesmerizing capsule collection of leather sneakers baring two vivid and organic signature prints by Bergström. The yellow nerves of ‘Arty Farty’ draw inspiration from metabolism, while the muted blue and black tone of ‘Ice Ice Baby’ tells the tale of what lies trapped under the ice. The sneakers are available in three different styles, high-tops, lowtops and slip-ons, featuring Reschia distinctive construction enhanced by a masterful use of textures and materials. Martin describes the process of collaborating with Reschia as “Engaging and interesting, as it was balancing shapes and prints that would preserve yet enhance the essence of the brand”.

    The collection is available exclusively at reschia.com and APLACE (Stockholm and Malmö) from the 14th of may.

  • Sophie by Sophie x Wildhood Foundation

    Written by Fashion Tales

    Sophie Gyllenhammar Mattsson designs WILD HEART COLLECTION for Wildhood Foundation. The collection supports the non profit organisation Wildhood Foundation. Wildhood works to prevent illegal trafficking of threatened species. Every day 100 elephants and 4 rhinos are being killed for their tusks and horns. In 10 years, these species can be extinct in the wild.

    For each sold Wild Heart jewellery, 10% is donated to Wildhood Foundation.

    Wild Heart symbolizes our love for the wild animal’s we fight to protect! I am so proud of the collaboration with Sophie by Sophie, which helps to spread Wildhood’s message about the current situation for these animals. It is a serious situation that we are facing and it is up to our generation to make a difference. I refuse to live in a world where wildlife is only found in zoos and fairy tales” says Filippa Tarras-Wahlberg, founder of Wildhood Foundation.

    The amount of wildlife on earth has reduced with more than 50 % during the last decades. This is a brutal and frightening reality. I have always cherished animal’s place on our planet, which makes this collaboration so important to me. Wildhood Foundation does a fantastic work and it feels meaningful to be able to contribute to their mission” says Sophie Gyllenhammar Mattsson.

    Shop the collection here!

  • Residus : Power Women Wednesday

    Written by Fashion Tales

    STOCKHOLM, April 19 2018 – For their FW18 collection, Residus introduces a collaboration with UN Women National Commitee Sweden. For this collaboration a unique t-shirt dress with the print ”Pwr Women Wednesday” has been made where all profit goes into the important projects of UN Women.

    Power Women Wednesday is a Residus initiative to empower, engage and inspire conscious, modern women all over the world. Through bi-monthly interviews, powerful women with strong voices from diverse disciplines and backgrounds share candid views about their career, aspirations and challenges.

    The collaboration with Un Women National Committee Sweden goes in line with Residus values that all women should have the possibility to follow their dreams under equal conditions.

    The dress will be sold online on residusofficial.com and by chosen retailers like NK Stockholm, MQ.se and Best of Brands.

    ………………………………………………………………………………………………………………………………..

    Residus is a sustainable womenswear brand founded in 2016 with a vision to move away from quick trends and towards creating timeless and circular fashion for the conscious woman. Each collection is designed with love and care from the heart of Stockholm, using only surplus and GOTS certified fabric to create season-less and long-lasting pieces for women of all body types and ages. Residus is available online at residusofficial.se and in 30 stores across Sweden.

  • Happy Socks 10 Year Anniversary Gift Box

    Written by Fashion Tales

    Founded in 2008 by Viktor Tell and Mikael Söderlindh, the Swedish brand has put smiles on the faces of people all around the globe and give them unique senses of style through fun sock designs. Over the last decade, Happy Socks has sold more than 40 million pairs, and there's a clear reason why. In addition to having some of the coolest designs and collaborations, the quality is also much better than most other dress socks.

    Now, as the brand celebrates its 10 year anniversary, it's releasing a special edition collection called the Happy Socks 10 Year Anniversary Gift Box.
    As both a nod to the past and an activation for future success in the years to come, the 10-piece collection includes a memorable design from 2008-2017, as well as an all-new Mix Max pattern for 2018.

    The 10 Year Anniversary Gift Box is priced at $115 total and featuring 10 pairs total, each one of them represents a moment in both the company's history and their future. It can be found at happysocks.com and in the Happy Socks concept stores.

    HAPPY SOCKS HISTORY MILESTONES

    2008
    • Happy Socks began under the cloud-ridden April sky of yet another belated Swedish spring in 2008, when two friends shared a vision: to spread
    happiness by turning an everyday essential into a high-quality colorful design piece
    • After 4 weeks we had started a company and placed our frst order on 60 000 pairs of socks

    2009
    • All play, no work!

    • For the 2009 holiday season, Happy Socks teamed up with Barneys New York on a set of limited collection of socks
    • Wood Wood x Happy Socks
    • The Big Dot is born!

    2010
    • First Happy Socks store EVER opens on Mäster Samuelsgatan in Stockholm

    2011
    • For the Holiday 2011 campaign Happy Socks teams up with a fun mix of people; ASAP Rocky, Sky Ferreira, Ashley Smith and more

    2012
    • The Happy Socks Tokyo Store opened in August in PARCO’s latest mall concept in Shibuya
    • After Stockholm, London and Tokyo a pop-up shop for the month of December opens in the heart of Le Marais in Paris
    • Starting Fall 2012, Happy Socks offers its colourful fashion socks in children’s sizes
    • Happy Socks announces a Valentine’s Day collaboration with painter and photographer Curtis Kulig, creator of the ubiquitous “Love Me” artwork
    Valhallavägen 66, 114 27 Stockholm, Sweden [email protected] www.happysocks.com

    2013
    • Celebrates its 5th year anniversary with the release of a special edition pair of party socks
    • Special Special! Launching a new, curated collection, to mark the 5th year anniversary
    • Happy Socks gives David LaChapelle carte blance for an iconic collaboration and shoot
    • 15 Rolex Oyster Perpetual Milgauss, customized by Happy Socks, with a worldwide exclusive release at Colette
    • Capsule collection with WeSC presenting a jacket, a knitted jacquard sweater and a pocket t-shirt, combined with a selection of socks
    • First kids colab release teaming up with TOCA BOCA
    • Colab with Swedish retailer Sneakersnstuff, creating an own version of the iconic Swedish M90 camoufage print
    • A series of pop-up stores open worldwide for the Holiday Season, in cities like Amsterdam, Milan, Anterwpen, Barcelona, Berlin, Sao Paolo, Singapore, Hong Kong, Tel Aviv, London, Melbourne and more
    • On April 5th, Happy Socks opens the doors to its frst U.S. concept store, located in SoHo Manhattan at 436 West Broadway
    • Happy Socks x Minecraft to launch
    • Happy Socks is teaming up with another great Swedish export: Miike Snow! Launching in June
    • Pocket Accessory Collection Winter Holiday Launch! A variety of items essential for a contemporary lifestyle with iconic Happy Socks patterns
    consisting of iPhone covers, leather wallets, beanies, mugs, notebooks, computer sleeves, colored pencils, tote bags and more

    2014
    • We have opened 50 pop-up stores across the world!
    • Fall / Winter marks the beginning of Happy Socks Underwear! Briefs for women as well as Boxer Briefs and Boxers for men.
    • Snoop Da Vinci! Holiday Campaign showcasing Snoop Dogg’s exploration called “The Art of Inspiration”, introducing new sock designed with the artist
    • Teames up with Paris Saint-Germain in an capsule collaboration refecting the aesthetics of the French Football Club

    2015
    LA store at Abbot Kinney and London store in Covent Garden opens
    • Athletic Sock Line launched in Spring Summer
    • Dressed new for Fall/Winter, a range of more tailored socks referred to as Dressed, this line was conceived with business attire in mind

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