• OIDE - おいで

    Written by Jörgen Axelvall

    OIDE is the title of Jörgen Axelvall’s latest art project. The work in this series has evolved over the course of many years and consists of both new and old images with varying subject matter but all are united by the unique method; how Axelvall treated them, and all images are done using Polaroid instant film.

    The project and the concept came about from Axelvall’s fascination with details and his love for abstract imagery. What you see in the finished image is a mere fractional detail of the original Polaroid.

    OIDE is a Japanese word and expression and translates roughly into “come closer” - as in how a mother would call to her child when she wants to share something important or when she would want to keep her child in a safe and close proximity.

    OIDE, when used as the title for this project, refers to Axelvall’s attempt to bring the viewer closer into the images and see the secrets being revealed once you focus on a detail. There is nothing random about the selected detail. It has been done very carefully in order to find a visually interesting composition and the right esthetical balance. At the same time the final images remain true to the original Polaroid, without any color alterations or digital manipulation.

    An important aspect of this series is Axelvall’s desire to challenge the way we look at photographs. Photography can be so much more than a depiction of reality. The word Photography literally means, “drawing with light” and some of these images can be seen as nonsensical abstract drawings where as others give you a clear hint of a face or a portrait. The “real picture” in these photographs is not important; the viewer’s own perception, feelings and fantasy are. 

    Jörgen Axelvall is a photographer and artist from Sweden currently based in Tokyo.

    Before moving to Tokyo in 2011, Axelvall lived and worked in New York City for 15 years.

    In September 2013, Axelvall was the international winner of the prestigious New Exposure Award presented by US Vogue and Bottega Veneta. The exhibition and award ceremony was held at Openhouse Gallery in Soho, New York City.

    In March 2014, Jörgen Axelvall published his first monograph together with an exhibition and installation at Idol Aoyama in Tokyo, titled Instant Moments, and in June 2014, Instant Moments was shown at the Swedish Embassy in Tokyo.
    In October 2014, Axelvall had a solo exhibition titled Always Looking through Glass at 0fr. TOKYO Gallery.
    In November 2014, Axelvall’s seven-year-long art project I was looking for Park Hyatt Tokyo materialized into an exhibition at Park Hyatt Tokyo with the simultaneous release of a limited edition photo box, designed and art directed by world-renowned book designer Satoshi Machiguchi.
    On opening night it was announced I was looking for Park Hyatt Tokyo was chosen as a Jury Selection by the 18th Japan Media Arts Festival and was again shown at the National Arts Center in Tokyo in February 2015. 

  • Puma by Rihanna Creeper

    Written by Michaela Widergren

    Today is the launch of the second edition of Rihanna’s collab with Puma. The design is a contemporary take on the Puma classic Suede shoe and the new colours are; off white, cloud pink and peacoat blue… Limited edition of course. Get em at Caliroots or Sneakersnstuff in Stockholm. 

  • Gif.art

    Written by Rebecka Häggblom

    Twelve inspiring young artists from all over the world have each created their own vision of “GIF Art ”. The exhibition shows a new way to look at Graphic Interchange Format’s that feels fresh, modern and creative.

    The Artists:

    Ana Blizzard - Mexico
    Emilie Mottet - Sweden
    Greta Larkins - Australia
    Gustavo Torres - Argentina
    Juan Herrera Prado - Argentina
    Luca Mainini - Italy
    Magaly Ugarte - Mexico
    Paolo Cerci - Croatia
    Sandra Zupanic - Sweden
    Sasha Katz - Russia
    Thom Rugo - USA
    Tyler Spangler - USA

    The exhibition will be shown from 18.11.15 thru 2.12.16 at Västermalmsgallerian (Västermalms Mall) , lower level.

  • Q & A with Anna Teurnell

    Written by Rebecka Häggblom by Rebecka Häggblom

    I was so glad when it was announced that Anna Teurnell was going to design the SS 16 collection for Marimekko. Before this she has among many other things worked for both H&M and & Other Stories.

    After the show in Stockholm I asked her som quick questions about the new collection and her thoughts around it:

    RH: What was your thoughts before starting to plan the new collection?

    AT: I instinctively wanted a lot of dresses! Especially twin sets, because you can vary them in so many ways. Suits for men are often very well made, and I wanted to bring the same thinking into these dresses. 

    One of many great tings with Marimekko is that they always produce sustainable, good quality clothes. That was something I had in mind, and wanted to keep when I designed the new collection. 

    RH: Any stressed moments?

    AT: Actually not. My design team was really strong and experienced so I gave them a lot of freedom to create their own visions. I had a really enjoyable time making this collection. 

    RH: You chose to have the premiere show at Paris Fashion week this year, why? 

    AT: We like to vary the places we show our collections in. Earlier we have shown for example in both Tokyo and New York. This year Paris felt perfect.

    RH: Is there something in the new collection that especially characterises you?

    AT: That is of course hard to say but maybe the modern silhouettes. They feel really here and now. Good quality and adding something unexpected such as a bright color to the garments. ’’Corny’’ but modern. Oh, and then as I earlier mentioned the masculine touches  with A lines and simple, basic silhouettes.

    RH: How does it feel to work with a fashion house that has its own fabric factory so nearby, just outside of Helsinki?

    AT: Luxury. We also have our offices there, and we work and design the prints directly on site. For me this is a sign of good quality to be able to go and look at the freshly made prints and discuss them directly with our fabric printer Peter Juslin. Peter has been working with Marimekko for years and he truly knows the craft. We do everything ourselves, and I see this as a great advantage and privilege.

  • photography by MATIAS AROS

    Público terrace opening party

    Written by Fashion Tales

    The former F12 Terrace is getting a new look (and name) this year. Out with the old and in with the new green and luscious Público. The venue will be open six days a week and is featuring some of Stockholm’s nightlife’s most well known faces while hosting international music profiles. You can expect the cities best Margaritas in coordination with a pretty sweet view. The music will range but Público’s focus lies within international house. Summer’s up, see you there.

  • photography by SARAH ST CLAIR RENARD

    An interview with Nicole Walker

    Written by Weronika Pérez Borjas by Michaela Widergren

    Bread and Butter

    It’s a rainy Stockholm afternoon when I knock on the door at Nicole Walker’s little studio on Södermalm. She spots me through the window and welcomes me into what she calls a chamber of creative chaos. Nicole, a stylist known from numerous editorials and collaborations with such renowned brands as Cheap Monday, Weekday, Minna Palmqvist and Carin Wester, seems eager to submerge into the world of visual ideas. And even though she is in the middle of visionary struggle, I feel like I’m entering into a parallel reality reigned by harmonic aesthetics.

    Nicole Walker and Swedish singer El Perro del Mar invite you to step into their artistic bubble already on Tuesday, the 19th of May. Their project Bread and Butter will open Appartamento III- an artistic event held through three evenings at Konstnärshuset in Stockholm. This series of creative collaborations between the world of art, fashion and music, sponsored by Peroni, will take place from 19th - 21st of May.

    WPB: Hi Nicole! Could you please reveal a little bit about what’s going to happen at Appartamento?

    NW: The whole idea has to do with visualising El Perro del Mar’s music. I’ve followed and liked her songs for a long time and a vision about embodying them in clothes and objects gradually grew on me. When we finally met, we discovered that we had a lot in common and that my concept really goes hand in hand with the music from her newest album. We created an aesthetic that represents the coming CD and I styled for her video. The exhibition you will see at Appartamento is bringing out the parts of the video into a gallery space and inviting the viewer to take a step into El Perro del Mar’s reality.

    WPB: What kind of connection do you two have in your creative process? In what ways do you complement each other?

    NW: We share a lot of inspiration sources and search for similar stimuli. I think we also have another very important feature: we both constantly challenge ourselves to try something new, find out new ways of making art and boarding on projects we haven’t tried out ever before.

    WPB: What was the newest and most challenging part of this project for you?

    NW: I’ve worked with musicians before, but never in that dimension. One of the challenges was to coherently combine all the inspirations with integrity. We were interpreting such different references; for instance Japanese wedding costumes, Swedish folk dresses, tribal motifs or flower decoration such as in Natural Fashion by Hans Silvester. It felt really sensible, since this kind of clothing is very charged. It is intrinsically bounded by the culture from which it comes. I didn’t want my interpretation to appropriate these meanings in an abusive way. Instead I chose to think of it as a free interpretation, something that by combining different themes it became my own thing.

    WPB: El Perro del Mar and you work on two different poles of art- the musical and the visual. What was your key to unite them and embody the music?

    NW: We voted for an abstract visualisation, where everything has a context and a meaning, but at the same time leaves a margin for free interpretation. I personally believe that Perro’s music can touch the imagination in many ways- by her lyrics or by her way of developing ideas. She’s been inspired by different types of folk music. I focused on embodying this in my costumes. We tried to imagine a free world with no borders between countries and cultures, where you could freely take the best of all the cultures and combine it in one.

    WPB: What about the title, ’’Bread and Butter’’? It sounds quite casual, but your project talks a lot about finding a perfect aesthetic.

    NW: Bread and Butter is the title of Perro’s upcoming single and the song talks just about that: how we all actually need so little to live and be happy. It praises the basics, like bread and butter, in contrast with the extreme consumption we tend to live in. The main goal of the exhibition is also to raise questions about the materialism and beauty ideals. Materialism is a great part of our existence, but in our project we chose to contrast the material and the organic. We tried to come back to the basic rule of life: we are all born in the same way, no matter whether it is here or there, on the other side of the globe. This simplicity makes it so beautiful: we are all the same, yet different in so many ways.

    WPB: It’s quite tricky to talk about materialism in context of work in fashion industry…

    NW: Yes, I am constantly conscious of it and that is why I am trying to take a critical stand towards it. As much as I love fashion and working as a stylist, I am trying to find my own way of making a difference. I am not into consuming goods in the extreme way myself, and I am positive about changing people’s attitudes towards consumption through fashion, art or music. I am always looking forward to new way of exploring fashion and arts, like in my project Maze, where I present upcoming designers. I love weaving fashion and art together and believe that fashion is and should be a form of art. My collaboration with El Perro del Mar is a great occasion to present my personal stands about the issue.

    WPB: It sounds almost a little bit political…

    NW: A little bit, but we try to keep our views abstractly intertwined with the visual part. After all, what we want most is to talk through our aesthetics. That’s why we invite everyone to come into this visual reality on Tuesday!

    photography by MARCUS PALMQUST