• Marshall Major III

    Written by Fashion Tales

    INTRODUCING MAJOR III, THE LATEST INCARNATION OF MARSHALL’S MOST POPULAR HEADPHONE Since launching in 2010, the Major has been Marshall’s best selling headphone, with over 2 million units sold. The newest updates to this beloved headphone include, new drivers for improved sound characteristics, updated ear cushions for comfortable all-day wear, and real vinyl details. Major III comes in a wireless Bluetooth version and a standard wired version to suit your listening needs. Both versions are modern classics that have been re-engineered for a cleaner, refined design, while the silhouette has stayed true to its original form. Major III & Major III Bluetooth are available for purchase at Marshall retailers around the world and online at marshallheadphones.com.

    ICONIC SOUND Major III & Major III Bluetooth feature new 40mm dynamic drivers that have been optimised and carefully tuned to give improved sound characteristics. The headphones have a clear, more defined sound without any compromise on power at lower frequencies.

    30+ HOURS OF WIRELESS PLAYTIME Major III Bluetooth utilises Bluetooth aptX technology and keeps the music going strong with over 30 hours of wireless playtime on a single charge, leaving the competitors in the dust. A MODERN CLASSIC REENGINEERED Major III & Major III Bluetooth are modern classics that have been re-engineered with a straight fit headband, slimmed down 3D hinges and rebuilt ear cushions for comfortable all-day use. Thicker loop wires with reinforced rubber dampers contribute to the overall solid build quality.

  • COS : the repurposed cotton project

    Written by Fashion Tales

    The COS creative teams pursue innovative and inspired approaches with each design, whether this be through the drape and pattern-cutting of a garment or the hand- painted development of a print. Innovation in material development is core to this process.

    The repurposed cotton project came about from the question: What if we could recycle our own excess fabric into a new design? Working closely with a long-standing supplier in Turkey, one and half tonnes of 100% cotton o - cuttings were saved over the course of a year.

    The cotton was then shredded, compacted, combed, spun, weaved, dyed and constructed into a new style; a 100% cotton sweatshirt.

    The collection comprises of a menswear, womenswear and childrenswear sweatshirt in a tonal pallete of yellow.

    Available this week in selected stores in Europe and North America.

  • Northern chairs

    Written by Fashion Tales

    Oblong lounge chair The relaxing contours of the Oblong lounge chair provide the supersize comfort of a recliner while being lighter and more comfortable than an overstuffed seat. Both the seat and backrest slope gently backwards, making Oblong relaxing to recline in. Crafted from two padded discs attached to a minimalistic frame, the chair’s fluid form and geometric profile recall shapes more typical of contemporary art than furniture design. Oblong was designed with an open base that allows light to pass through, enabling the lounge chair to fill a small space without appearing to crowd it. Although lightweight and comfortable, the chair’s frame forms a stable base that keeps the feet firmly in place.

    Oaki dining chair In the designer’s Bergen studio, traditional Japanese joinery met contemporary Nordic design, and the expressive Oaki dining chair was born. The chair captures the simplicity and artistry that characterises traditional Japanese wood enabled the designer to conceal the chair’s joins, giving Oaki a refined character that looks almost seamless in appearance. Each leg rises from the floor to the full height of the chair, cradling the backrest between all four.

    Pal three-legged stool This three-legged stool is an efficient, space-saving design available in four versions. All versions are made with an oak frame, with one model designed with a wicker seat woven from natural reed fibres. Another model is crafted with an oak disc in the frame that forms a solid seat. Both versions are available in oiled oak or smoked oak, providing a choice of blond wood or dark wood. 

  • Erikshjälpen is launching secondhand.se

    Written by Fashion Tales

    The charity organization Erikshjälpen is launching secondhand.se

    Erikshjälpen is a well-know actor when it comes to sustainability, with their 62 physical second-hand stores. And on the 2th of May, they also became the first charity contributor to launch an online second-hand option. With the newly launched website secondhand.se people are invited to do double good: both contributing to a more sustainable consumption, while at the same giving back to children in need through foreign aid. All the profit that the organization Erikshjälpen makes goes to support families across the planet who live in vulnerable conditions.

    The offerings on the web shop will, more or less, be the same as in any of Erikshjälpen’s physical second-hand boutique. Vintage and basic clothing, books, vinyl CD’s, accessories – you name it. This upcoming summer the online-site will also put up items previously owned by local celebrities who have donated items they believe deserve a second life.

    “We know that there’s an enormous interest in buying second-hand, and that more consumers want to reduce their impact on the climate. More people also want to buy via their mobile or web device. Through secondhand.se we want to make it easier to shop sustainably”. – Tomas Bjöersdorff, Erikshjälpen.

  • Converse x Miley Cyrus

    Written by Fashion Tales

    When it comes to her debut collection, Converse x Miley Cyrus, this is exactly how Miley Cyrus says she wants her fans to feel. A true reflection of her personal style and influences, Miley tapped into her persona as a performer as well as her eclectic day-to-day style to create a full lifestyle collection.

    As a woman who has always been open to all possibilities, Miley partnered with Converse to reflect that feeling of self-empowerment. “Converse has no boundaries. It’s outspoken. I’ve always identified with Converse because the brand appeals to and represents so many different cultures and walks of life. And they’re accessible,” she says of her reason for teaming up with the brand.

    The collection’s look book features images that capture the energetic, bold and inclusive nature of Miley and some of her biggest fans (representing across gender, orientation and background) shot by legendary fashion photographer Ellen Von Unwerth.

    Whether sparkling with the Chuck Taylor All Star Glitter or looking to channel Miley’s performance and country roots in the Bandana, individuals can piece together looks for any mood or style.

    Converse x Miley Cyrus will be available May 2 on converse.com and at select retailers.

  • Uniqlo is Coming to Stockholm!

    Written by Meghan Scott

    Stockholmers rejoice! Uniqlo is finally coming to town. How many times have we forgotten to pop into a Uniqlo when abroad to pick up some heat-tech basics for the long winters we endure each year. Or the times we have spent in Soho, NY, frantically buying our Uniqlo staples, Armageddon style, before we head back to cold and dark Sweden. Come Autumn, we can relish in 1500 square meters of Uniqlo, browsing the endless sea of perfect accents and basics to our wardrobes; Heat-Tech, Blocktech, Airism, Ultra Light Down, Jeans to name a few. The venue will also include Christopher Lemaire's conceptual line Uniqlo U. And the new hyped AirTech line, a series of basics, that act as a warming and cooling layer, which is perfect for the schizo weather here in Stockholm, snow in the morning and sunny patio weather in the afternoon.

    Last week Uniqlo hosted a fabulous press event to announce the great news. Yukihiro (Yuki) Katsuta, the Head of Research and Development at Uniqlo and the Group Senior Vice President of Fast Retailing Co., the company in which Uniqlo is a trademark of, was present and spoke to the press about the history, uniqueness, and future of Uniqlo Lifewear. The brand has been inspired by Japanese basic values that embrace simplicity, functionality, and quality, which also happens to come with a nice price tag. They are continuously working on pushing the envelope on combining fashion, function, and technology. The opening of the Stockholm location will be Europe's seventh location and we are counting down the minutes.

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