& Other Stories introduces its SS24 campaign, featuring the trailblazing supermodel and humanitarian advocate Alek Wek at the forefront. Titled 'Create your unexpected,' the empowering campaign encourages women to embrace challenges as opportunities for personal and creative growth. The collection, launching in two drops, encompasses a blend of clean lines, textured silhouettes, and bold designs, ranging from '80s-inspired oversized leather jackets to feminine watercolor florals on ruffled dresses. Alek Wek's message emphasizes the endless source of creativity and the elusive nature of perfection. The SS24 collection will be globally available in selected stores and online at www.stories.com.
Written by Astrid Birnbaum