• images courtesy of Studio Bon

    An Interview With Anna Teurnell and Marina Kereklidou

    Written by Filippa Gustafsson by Sandra Myhrberg

    With the aim of celebrating and praising inspirers, entrepreneurs, and creators in the world of culture and fashion, an eminent jury met to appoint this year's prize winners in each respective category for the seventh annual NK Gala.
    On August 30’th, the department store in Stockholm was filled with inspired and inspiring names to kick off the fall season with a grand gala, honoring the fashion world's most prominent creators, brands, and style icons. Among the winners were the fashion journalist Susanna Strömquist, the jewelry brand Rare Jewelry, and the diversity-challenging Teint plasters. With the vision of being a stage for the present that offers its customers the most inspiring commercial and cultural environment for shopping and experiences, the NK Gala is an expression of that particular vision. Odalisque got the chance to interview Marina Kereklidou, this year's Style icon, and the designer Anna Teurnell, who with her brand Teurn Studios won 2022's Promise of the future.

    When Anna Teurnell found herself feeling like something was missing on the market, she took matters into her own hands and founded the company Teurn Studios in 2021. With the issue of sustainability in focus, Teurn Studios creates exclusive garments with long durability and at a much lower price than similar qualities in the luxury fashion houses. With the brand's contribution to a shift in the fashion industry by promoting long-term consumption and aiming to be completely climate neutral before the year 2025, it's not difficult to understand why Teurn Studios is the fashion world's new hot topic.

    Despite their rapid success, there was a specific moment when Teurnell felt the dream was taking off, that the vision was coming to life.
    “A week after we opened the site, NK got in touch and it only took a week for us to have a small area there. During the spring, various retailers contacted us. Then I felt that there is a need for a brand - a fashion house - that unites: good and durable clothes packaged inspiringly and with personal service. At this price picture, which is simply what it costs to make really good clothes.”

    Let's go back in time, and tell us how the idea for your brand came about!
    “I had not really dreamed of my own brand but was driven by a desire to create my own “universe” where the clothes and the style, the quality and the communication felt like a “high fashion” brand with its own style and personality. Sometimes surprising. I want to work with creators I have come to love working with and get inspired working with, as I enjoy building both collections and teams. It also felt important to work both with garments that have a long life and a second-hand value. Working artisanally and a lot in Europe is for me a sustainable way to create clothes. Then, of course, we want to use other sustainable materials as much as we can and contribute in various ways to manufacturing, shipping, and presenting our garments in an inspiring AND sustainable way. We make garments that are suitable for many different occasions and in which you feel “strengthened and stylish and cool”.”

    How has it been to navigate in a society that has finally started to talk about the climate's impact on fast fashion and launch an idea toward change? What has that journey looked and felt like for you?
    “Above answer may answer the question to some extent, but I think there are a lot of clothes out there in the fashion jungle, but still I think there is room for more that matches what I long for and think is needed. We started quite broadly to make garments we thought the wardrobe needed to contain: Good garments to work in, good garments for more festive activities, and to feel stylish at home. We want to make clothes and accessories that, with small changes in how to combine them, make the garments work often. I also knew early on that I wanted elements of surprise. When the clothes are largely inspired by the qualitative men's wardrobe, I want there to be some element that is surprising: very feminine or even unexpected. It could be glitter boots, something bubblegum pink or a silhouette that is exciting, such as a tight fringe skirt with an oversized sweater is very stylish.”

    If you want to start changing your wardrobe from fast fashion to high fashion but don't have the financial means, what are your tips? What to focus on first? What should you think when shopping? Is there a particular piece of clothing you should purchase and invest in first?
    Anna laughs. “Well then maybe TEURN is the tip! We make fashion house garments in different price ranges and for different people, considering all the different needs you have in your “busy everyday life”. Invest in well-tailored garments that stay stylish forever, and that you feel empowered and cool in. We have different models of trousers and with a belt with a metal buckle, it will be very stylish. Complete with good knitwear this fall, our cashmere is wonderfully thick and cuddly. Our number one garment is a “cocoon” fur in a certified shearling. It enhances ALL looks both for everyday life and for parties. You stay warm and can skip a scarf as the collar is comfortably buttoned up over the neck. It is durable and only gets better with age. And you look “expensive”. Luxurious. Suitable for everything. If you want to lift your look with something less than a coat, I think our fluffy mohair hat would be the cherry on top.“

    This year's Style Icon, Marina Kereklidou, has a curiosity and knowledge of fashion history to add to her rare sense of fashion. With her personal, well-dressed style she shows off the best of Swedish fashion. She is a qualified designer and former fashion manager who nowadays works as Creative Director at Synsam with the goal of inspiring customers to continue to vary and develop their style through Eye Fashion.

    How would you say fashion has changed during the last decade and how has that influenced your own style and designs?
    “Fashion has changed since Instagram became big, it's much more about the everyday look today than it used to be. There was also perhaps a greater indifference, there is more of an individual style so everyone can find their own. Then there is an Instagram style that is concrete, that in some cases reigns over what should be right at the moment.”

    Has this affected your own style?
    Marina laughs. “Well, I'm not that easily influenced anymore! Or maybe, in terms of makeup I've probably changed my style.”

    In what way?
    “I wear more makeup now than I used to because it has become more fashionable to wear makeup than it used to be.”

    How did you come to choose the eye fashion track and how were you able to apply your previous experiences in that area?
    “It wasn't a conscious choice, sometimes you slip in on certain things, you get a question and you think it's something I can't do, that I don't know anything about so it would be fun to get to know it. So it's a bit of an event. But what's cool about that track is that you get influences from lots of brands that also make glasses in their fashion shows, and the glasses trends follow the catwalk trends, so it goes hand in hand. In that way it is exciting, then there is another aspect that I did not think about before and that is that there is just as much fit on the face as there is on bodies. I usually say that even when you did a show and you only worked with very slim models, as it was at the time when I did shows, models in sizes 36-38 also have different proportions and it is very important that you know what their proportions are, what they look best in to achieve the optimal outfit. So fit is very, very important, I think.”

    Eye fashion can be an incredible accessory if you get it right. Do you have any tips on how to think when you're looking to find the perfect frames?
    “Right now, when you call me and talk about fashion, it's about having the style you've already chosen. It's a lot about that. If you have a 70s dress, it's fantastic with a big brown 70s bow. If you have a biker jacket, it might be nice with slim black, slightly matrix glasses, it depends on what you have. But there is that little thing that makes you feel 'ah! Those glasses are perfect for that outfit'. I always have the perfect pair of glasses for whatever style I choose. No internal competition because that's how I build my wardrobe all the time, not to create internal competition. If you are unaware, you act just the opposite way. You always buy those black pumps and then you have 3-4 different black pumps and you don't know which ones to choose and there will be no difference from today to tomorrow, it's your look.”

    I think there are many people who only have one pair of glasses that they wear every day, no matter what they wear.
    “Yes, and we as a company have tried to remedy that because you can rent your glasses! Then you choose between three and ten pairs that you rent from us, you can see it as a subscription service. We recycle the glasses you return to us, so there is circular handling of the glasses themselves, and that way you don't have to wear the same glasses every day.”

    What do you think is the key to always daring to develop your style?
    “Curiosity! Although, I think it can be kind of cool when someone has stopped in a certain era. I had a neighbor like that, who had red permed hair, she stopped around 74 and had blue eyeshadow and black long lashes. She was super gorgeous but had stopped looking at fashion after 1974, so she had that style but she had a very distinct style. Otherwise, just be curious, look at new trends and adapt to what you like to wear, you don't have to take everything, that's the difference when you're a little older, you don't have to take after every single thing. There are so many trends that you can always take after something, but you know for yourself what you like. You have to go with your gut, you shouldn't just follow the trends because someone dictates that something should look a certain way. Thank God we live in such a world with lots of different styles and different looks that are accepted! And also different bodies and I think that's fantastic, there's nothing better.”

  • photography Marcus Askelöf
    fashion Jahwanna Berglund

    Edvin wears
    coat & shirt Stina Randestad
    bracelet Ole Lynggaard
    trousers & shoes Tiger of Sweden
    Wilma wears

    puffer & leggings with shoes Stina Randestad
    scarf Cartier.
    earring Ole Lynggaard

    eyes Byredo Technical Black Eyeliner
    Byredo Crayon Kajal in Chaande
    cheeks & lips Byredo Baton de Couleur in Flower Play

    Odalisque Magazine Interviews - Wilma Lidén and Edvin Ryding Part 2

    Written by Jahwanna Berglund

    J:How do you handle life before, during and after a recording and do you feel chemically out of balance after life on set?

    W & E: You 100% feel out of balance after shooting.

    E: I would describe it similar to coming home from a summer camp when you were a kid
    and you felt super lonely and just wanted to get back to all your friends, but at the same time it felt so good to be back home.
    W: Post production depression is a thing for real. I would describe the time after as relatively dark. Every role is a new personal journey and you go through so many emotional states both before - during and after shooting. Everyday is packed with new challenges, new people and at the same time you push yourself to be at your absolute best. Going back to your normal everyday  life from this emotional rollercoaster takes time. But most of all, you miss all the energy and the focus from being on set.

    E: It’s really something you learn to become better at, but I don't think it will ever be completely easy,  except if you're not going from one production directly into a new one. You put all your trust in the hand of the director and you're so vulnerable during this time too.
    It's a lot of preparation to find your way of portraying your role and I would say it takes as long as the preparation does to separate yourself completely from the whole scenario. After wrapping it's a lot of post production like the editing and sound mixing where you get to see what you actually have been up to. 

    W: Absolutely! You start to reflect a lot afterwards about what you could have done differently, especially when you start to see parts of what you've been doing.
    That's always a mix of emotions. No matter how hard a shoot has been or how self-judgmental I can be afterwards I always look back and glorify the time on set. I can’t be without it.

    E: You really have to build up a good trustable relationship between you and the director to make both the time and the finished product as good as possible. It makes it easier to focus and be present in the scenes and communication is a big part of that.

    J: Describe the love for your work and do you have a dream role and a role you would never play?

    E:  I would say that the love I have for my work is a bit complex, but I'm glad I feel as though there’s nothing better in life than acting.I’m so extremely grateful that I get to have this as my job.

    W:  I’ve always loved my job and never doubted if this is the right thing for me, I do have doubts, but never on my motivation and passion.
    Dream role - I’ll know it when I see it. I love to play roles where you can retrieve some sides from yourself and at the same time explore other characteristics traits you don’t have. I don’t want to watch something I’ve done with the feeling that I portrayed myself.

    E: I wouldn’t say I have a specific dream role. I know I would like to portray people that exist or have existed, a musician or a selfless psychopath maybe. As long as it's a good and interesting story that catches my attention I would be down to play anything.  Like Wilma said, it's fun to explore traits that are as far from you as possible but where you also can  look back at events in your own life and mix traits from yourself.

    J: Theater or film and why?

    W: I studied theater during my high school years and there are many theater techniques I find interesting. I’ve always been more drawn to film, but I am open to both.

    E: I can feel very touched when I'm watching both theater and film, but when it comes to what I practice I feel more drawn towards film and I watch more films.
    I never took any theater or acting classes, although I had an internship at Stadsteatern (Stockholm City Theater), under  two weeks I got to observe a colleague during preparations and rehearsals for the theater production and that was a magical experience.
    I really appreciate teather, I’m open to it and would also love to try it, but at this time I prefer and feel more drawn towards film, that will most likely change a lot back and forth though as my life goes on. In both cases it’s so many components that need to operate for it to be fun and turn out good.

    J: How far would you go for the art of acting?

    W: I could go extremely far but not hurt myself or my values. You must be able to watch yourself in the mirror at the end of the day and recognise what you see! I’ve never been afraid to talk to the director if a scene makes me feel uncomfortable.

    E: I heard when you work with creative jobs you work on a spectrum where you have “comfort  - discomfort - pain - injury and trauma” and you mainly wanna work in the “discomfort” part of the spectrum. You don't wanna be too comfortable and be in the comfort zone of the spectrum. You always want to stop before “pain”, but you want to push yourself to new levels of your profession within the “discomfort” section, without harming yourself.
    There are different degrees of harm. In some roles you may need to gain or lose extremely much weight, which can be very stressful for the body. Personally I would be willing to go far both physically and mentally for a role.
    But that doesn't mean you not shouldnt question if its a scene you feel uncomfortable doing. Like how some intimate scenes can be written at first. 

    W: Absolutely, a question I always go back to is whether a scene is necessary for the story or if it’s just to sell a sexy vibe.

    J:Where do you see yourself in 5 years? Both personal and career goals.
    (Edvin 24 years and Wilma 25 years)

    W: I see myself being a better version of the Wilma I am today. I can’t wait to get away from the classic 20ies: overthinking, insecurities, anxiety and teenage drama. I feel like In five years I will have come a long way in dealing with my childhood mess and my years with anorexia, depression and PTSD.
    In my career I hope I continue to learn a lot and get opportunities to show what I go for and LEARN!

    E: Life always surprises you when you least expect it.
    You never know where you end up. What I do know and believe is that humans are very good at adapting to their surroundings, so the future is not anything that really stresses or scares me. 
    I hope my work continues to move forward, takes me to more fascinating places around the world and brings a lot  of new interesting meetings. 
    Personally I hope to become better at preventing and handling situations I've been experiencing the last year or years.

    Wilma wears
    puffer & leggings with shoes Stina Randestad
    scarf Cartier
    earrings Ole Lynggaard
    eyes Byredo Technical Black Eyeliner
    Byredo Crayon Kajal in Chaande
    cheeks & lips Byredo Baton de Couleur in Flower Play
    Edwin wears
    coat & shirt Stina Randestad
    Wilma wears
    puffer & leggings with shoes Stina Randestad
    scarf Cartier
    earrings Ole Lynggaard
    eyes Byredo Technical Black Eyeliner
    Byredo Crayon Kajal in Chaande
    cheeks & lips Byredo Baton de Couleur in Flower Play
    Edvin wears
    coat & shirt Stina Randestad
    bracelet Ole Lynggaard
    trousers & shoes Tiger of Sweden
    Edwin wears
    blazer, trousers & shoes Tiger of Sweden
    vest COS
    Byredo Rouge a Levres in Divorce
    Edwin wears
    blazer Tiger of Sweden
    vest COS
    ring Ole Lynggaard
    Byredo Rouge a Levres in Divorce

    Wilma wears

    dress Kevin Nilsson
    earrings Ole Lynggaard
    ring & watch Cartier
    eyes Byredo Technical Black Eyeline
    Byredo Crayon Kajal in Chaandee
    cheeks Byredo Baton de Couleur in Flower Play
    lips Byredo Baton de couleur in Babi

  • photography Marcus Askelöf

    interview & fashion Jahwanna Berglund

    Edvin wears
    shirt COS
    trousers Stina Randestad
    watch Cartiert
    cheeks Byredo Baton de Couleur in Flower Play

    Wilma wears
    checked set Baum und Pferdgarten
    jacket Stina Randestad
    jewellery Ole Lynggaard
    Byredo Technical Black Eyeliner

    Odalisque Magazine Interviews - Wilma Lidén and Edvin Ryding Part 1

    Written by Jahwanna Berglund

    Wilma Lidén and Edvin Ryding are two of Sweden's pioneering young actors, both starring in two of the most talked about TV series at the moment. In this two parted interview with Odalisque Magazine, Wilma and Edvin open up about their long time friendship, finding love both on a personal and a professional level, and on how to support one another and finding inspiration in the ever-changing character world of acting.

    J: Can you please tell us how you both got to know each other?

    W: We got to know each other in 2014, in an apartment in Flemingsberg in Stockholm for a test shoot for the short movie If everything was real.
    Both of us later during the production fell in love with each other without knowing that the other one also had a little crush.

    E: Yes, they were looking for an actress to play the role of Linda, and luckily Wilma got the part. We shot the movie that whole summer and had the time of our lives. It’s a pretty dark story but we would laugh between takes and act like the kids that we were. It went almost 2 years after that, then we got to play against each other on the 3rd season of “Gåsmamman”.   

    W: Oh I will never forget this. After all the film festivals with the short film, the first thing I had to do was to shove chocolate into Edvin’s mouth and beat him to the ground. It was a fun contrast to that summer we had 2 years earlier. Although I did that scene pretty aggressively 10 times, we still remained best friends and had a lot of fun during that shoot too.

    E: Haha yeah I had to brush my teeth for twenty minutes afterwards because of all the chocolate.

    W: After that we did Julkalendern in 2018
    (the Swedish Television Christmas calendar show) and that brought us closer than ever. This was a way happier story than the ones we had done together before. Only cute things and snow and glitter.

    J: Both of you started your acting careers at a very early age. When did you know you wanted to work with film?

    E: Both me and Wilma started our careers as actors at a very young age.
    I always had a passion for acting and thought it was very playful and I used to act a lot just for fun. I ”played” in that sense until I was about 11 years old. I used to set up all different kinds of acts both when I was alone and for family guests. like the soccer World Cup final, putting up goals in the backyard pretending I was a football player, winning and doing winner interviews with myself.

    When I was a kid, I used to set up small acts for the dinner guests at home as well as using a doll house meant for puppetry. The ones with these small windows and curtains you could open up. This was perfect for me since I was so small, I could have my tiny shows from there.

    By coincidence I came into an industry where you kind of get to play everyday with likeminded people. Realizing that this actually was a job around 14 years old It went from this is fun to I want to continue doing this and I knew that this was what I wanted to work with in some way for the rest of my life.

    W: My first role was for a commercial.
    When I was around 5 or 6 years old I told my mom “I’m going to be an actress” and obviously she didn't really believe me and responded “ooh but you wanted to be a dolphin trainer a year ago” and thought it was just a phase.

    E: But it wasn't! Haha 

    W: No, luckily!
    I’ve always liked to study people, explore ways to implement character traits and play other characters. When I was younger I used to reflect a lot like
    “if you can live this way, what would happen if I try that for a day?”. And I did.
    My acting created a bit of a mess at pre-school I’ve heard.

    Then when I was old enough, I kind of forced my mom to write me up for a casting site for actors and shortly after that I got my first commercial job.
    It was for IKEA, and I have very few memories from my childhood but I specifically remember fragments from this day.
    My mom drove me to the set where we were going to shoot the commercial  and when we came there, there were all these cranes. We thought they were construction cranes and I remember my mom said “Oh, it looks like they’re renovating here, how will you be able to film” and when we came up to the set we realized that all these cranes were for the lights. It was very exciting for me as a little kid to see all the effort and work behind the cameras and the only thing they expected in return was for me to play around and eat Kinder eggs and hide in IKEA furniture.
    How could I even consider a different work environment than this?

    J: Do you think that you would have been drawn to each other and developed a friendship like this if it wasn't for acting? And do you get support from each other in matters concerning your work?

    W: We will never know the answer to that question. But the odds are low!
    Edvin is one year younger than me and we are from completely different parts of Stockholm. I mainly have older friends and the mutual friends or colleagues we get to know are either from work or people we met together.

    E: We would have also been two very different people if we hadn’t worked with what we do today. We get an incredible amount of support from each other.
    I think friends in general regardless of profession give a lot of support, but it's of course different and you share a deeper understanding for each other when you share something like work in common. 

    W: Absolutely, me and Edvin can sit and chat and research all kinds of different subjects, eras or individuals for hours. Edvin is one of the few people that I truly can feel transparent with. We talk almost every day and if we don't, it's like time stands still until next time.
    I think it's an essential factor in an extremely good friendship to be able to be completely effortless in each other's company too.

    J: How has your private life been affected by the attention you received from an early age?

    W: That’s a hard question, because I don't really know who I would be without it.
    However, I do remember the first time someone stopped me on the street because they recognized me. It was a car with a bunch of guys pulling up to the sidewalk where I was walking and shouted “Is it you from Torpederna? We love you!”. I literally thought I was going to get kidnapped.

    E: When you get a lot of attention from an early age, it's harder to separate the intentional feelings from the people around you. Especially when it comes from people you don't know. I think it's easier to appear arrogant then, but that's more rooted in insecurities or need for privacy. Of course it's a big difference between the attention I received before and after Young Royals was released but I hope that It never made me arrogant.        
    Attention has its pros and cons. It opens doors and you get to meet people that you may never have met otherwise and people that truly inspire you.
    The down side part must be when it goes overboard, like people you don't know showing up at your house. 

    W: I think we both have learned how to recognize when someone actually wants to give you genuine appreciation or when they just want to get your attention.

    E: Exactly, it's very captivating when people show their appreciation. Once, I had a fan come up to me after Young Royals had been released, to tell me that the show had helped that person come out. It made me very happy to hear that it can also help and have such a huge positive influence on other people.

    J: Do you ever feel insecure to be on set or acting?

    W: I was never that person who liked to talk in front of the class.
    I even got an F on my national school test in Swedish that was mainly based on the fact that I couldn't hold a speech in front of my class.
    But as soon as I'm on set all of those insecure feelings are just gone. Of course you doubt sometimes, but doubt keeps you making progress.

    E: I've never really had any problems speaking in front of my class or on set. Sometimes when I work I get more aware of my surroundings.
    I rarely get disturbed, but more conscious of all things going on around me. Like how to angle my head in a way so that the light falls on my face correctly.

    W: That's a luxury!

    E: Yes! As soon as the clapper board goes off everything just disappears and I’m just in the moment. It's amazing how it can be like that, it's like going into some sort of trance state of mind.

    W: That trance is my favorite place.
    My friends often ask me if I feel insecure during intimate scenes, and I've reflected a lot about those kinds of scenes and the fact that they usually minimize the amount of people in that room to make the actors feel more comfortable. For me, it’s bizarre to think that I wouldn't feel comfortable, I feel like I’m just in the moment but on the other side of the camera there’s like 50 people feeling awkward.

    E: Yes when you look at it like that it's not so abstract anymore.
    Everything gets more concrete - they watch me when I'm half naked here making out with my colleague. That's a little weird haha.

    J: Where do you find inspiration and creativity for your work?

    E: Everywhere! I get really inspired by all the impressions around me.

    W: We have a disease… To take in all the impressions around us..
    I love to sit on the bus or metro, without headphones and just soak in other people's behavior.

    E: Yes, I think we both really like to study and analyze people we meet everyday. That's one of the ways for us to get inspired and get interesting character traits for future or current roles.
    But I also get inspired by a lot of books, movies and small side characters.
    I think it’s very fascinating to live a life where you get inspired by the everyday impressions around you and get to create something out of it. 

    W: If I have a role that I feel that I need more inspiration for, then I do more specific  research and watch documentaries or read books from or about that specific era. I trust my intuition a lot too.

    E: I think it’s very important to dare to look for inspiration and explore odd sources of inspiration and really use your own creativity and intuition! But that's also one of the most challenging things -  to find those odd sources of inspiration.
    I sometimes make playlists or get a specific scent to a character. That's a nice way to have a different sentimental memory to connect to that specific role afterwards.

    Edvin wears
    shirt Stina Randestad
    bracelet Ole Lynggaard

    Wilma wears
    puffer & leggings with shoes Stina Randestad
    scarf Cartier
    earrings Ole Lynggaard
    eyes Byredo Technical Black Eyeliner
    Byredo Crayon Kajal in Chaande
    cheeks & lips Byredo Baton de Couleur in Flower Play

    photography Marcus Askelöf
    Interview & fashion Jahwanna Berglund
    makeup Jessica de la Torre
    hair Khaddy Gasama / Swedish Hair Mafia