• ASUS creates art together with BLUNDLUND.CO.,LTD and invites to the exhibition ‘NOT YET!’.

    Written by Fashion Tales

    NOT YET! is a collaboration between ASUS – one of the world’s leading companies in the digital era and BLUNDLUND.CO.,LTD which challenges our notions of what an artist is. Together, we combine sophisticated engineering with a creative expression and the results blur the boundaries between utilities and artworks. The transformed object is a super thin and lightweight Zenbook S with the latest hardware. BLUNDLUND.CO.,LTD characteristic expression is inspired by unrestrained creativity - which both collides and harmonizes with the computer’s sleek design.

    For the collaboration with BLUNDLUND.CO.,LTD, ASUS has delivered a Zenbook S in a burgundy red color that isn’t available in the Nordic region, so BLUNDLUND.CO., LTD had a unique object to be inspired by and work with.

    BLUNDLUND.CO.,LTD was founded in 2012 by Moa Bartling and Sebastian Bacigalupe, formerly acting as independent artists and designers, but today it is BLUNDLUND.CO.,LTD the creator. The studio stands for a boundless creation in which they produce art that defies prevailing conventions and transforms objects and motives we are accustomed to into creative expressions that trigger our thoughts.

    Inspired by courage and the history of ASUS, BLUNDLUND.CO.,LTD has created an exhibition that has the task of getting the observer to ask questions. The exhibition includes, in addition to an exclusive BLUNDLUND.CO.,LTD/Zenbook S – acrylic paint on canvas, painted sculptures - and Johan Antoni from JAM and DJ Smutskatt stands for the music. Johan has been a hub within Stockholm’s electronic music scene for two decades and in combination with the visual impressions, participants and the music will create a unique symbiotic artistic experience.

    BLUNDLUND.CO.,LTD works with an idea that we live in a world and time where we take things for granted. Is it the present that is interesting to human existence or do we need to strive for the future? It’s about never ceasing to develop, to always get better and never give up, which is in line with the ASUS slogan ‘In Search of Incredible’, which means being passionate about technology and driven by innovation.

    The punk movement is one of our most important sources of inspiration, both creatively and in our lives. There is an agreement that we create a world inspired by ASUS, but where we act independently to achieve an interesting result. Everything is DIY and that no prerequisites are needed. It creates a dedication and honesty that rarely appears in corporate context.“

    Competition and auction
    ASUS will arrange a contest that takes place in social media, it is a photo contest that starts on November 14th. Everybody will be able to participate in the competition and the winner will win an exclusive copy of the very limited (3/3) Zenbook S / BLUNDLUND.CO., LTD.

    A Zenbook S / BLUNDLUND.CO., LTD is also auctioned, next to the works by Banksy and Andy Warhol, under the auction agency MIX A LOT: Contemporary Art, Street Art & Photography and ending November 12 at 10:27.

    NOT YET!

    Erik Nordenhake AB
    Lill-Jans plan 6
    114 25 Stockholm

    Link to BLUNDLUND.CO., LTD / Zenbook S at Auktionsverket:

    ASUS has over 20 years of experience in the technology industry and is a leading company in the new digital era. ASUS is the world's third largest laptop manufacturer computers, and since the beginning of 2016, it is now the largest computer manufacturer in the consumer market, both in Sweden and throughout the Nordic region. Currently, ASUS has a global staffing force of more than 17,000 employees, including 83 employees in the Nordic region.

  • REBELBIRDZ launches a unique holistic concept for inner and outer beauty

    Written by Fashion Tales

    REBELBIRDZ is a unique overall solution for inner and outer beauty. It's the first investment within beauty that bundles well-documented facts and perennial research to create one daily holistic beauty routine focusing on feeling beautiful and feeling good. REBELBIRDZ is being launched within three areas: as a beauty mask, community and as an app.

    REBELBIRDZ was started with a driving force to help people feel good - both inside and out outside. REBELBIRDZ is more than a temporary quick fix, it's a digital and physical overall solution. Effective tips that are easy to follow and that make good, both inside and outside.

    Behind REBELBIRDZ is Victoria Senkpiel with a background from L'Oréal and also the founder of Glossybox.

    “The industry and the consumer are ready for a next step. Future customers want an effective overall solution for beauty. There is a saying that says - beauty comes from within. That's right. Beauty is about looking beautiful but above all about feeling beautiful. It's here REBELBIRDZ comes in. “, says Victoria Senkpiel.

    As part of the platform, REBELBIRDZ launches an exclusive beauty box in limited edition. The box is published four times a year and contains samples in original or travel size, from well chosen and exclusive brands. In the box, there are also tips for inner well-being, all based on the latest research. The tips go hand in hand with the selection of products. Like a daily routine can REBELBIRDZ inside tips become a routine as natural as washing or using face cream.

    At the beginning of next year, an app will also be launched to measure and follow internal well-being. The app helps users get more awareness about their health. There are also exercises that provide positive effects both physically and mentally. The app has been developed in collaboration with stress and work Environment Researcher Dr. Dan Hasson.

    Dr. Dan Hasson is a researcher and author who has been studying stress management and health promotion at Uppsala university. Today he is studying at the Mayo Clinic and Karolinska Institutet. He lectures among another about stress and stress management and author of the book Stressa Rätt. Dr. Hasson is behind HealthWatch.se which aims to provide concrete and practical tools for preserving and increase health.

    “I see REBELBIRDZ as a unique opportunity to easily care for its inner and outer at the same time. REBELBIRDZ has the potential to consciously convey the importance of well-being and contributes simultaneously concrete, scientifically proven tools. The idea is that the consumer in a simple way, carefully and continuously should be able to take care of themselves.”, says Dr. Dan Hasson.

    REBELBIRDZ's first beauty box will be launched November 23rd. The box contains a carefully selected range from Scandinavian brands. Among other things, there is a complete skin care routine from Verso Skincare. One innovative teeth whitening mask, Smile Therapy, from Smile Lab where REBELBIRDZ users are first with to access the product on the market. In addition, the box contains a high quality beauty from the Swedish Teministery and the iconic and light reflective product Diamond Heart Cream in full size from Emité Make Up. In addition, a special surprise is promised to the first users.

    REBELBIRDZ beauty box costs 599 kr (product value exceeds 1 700 kr). Interest report is made via www.rebelbirdz.com as of November 5th and then released in order for purchase on November 23rd. The box is issued in a limited edition of 1000 copies.


  • ASKET - The clothing brand that won’t let you buy any clothing today

    Written by Fashion Tales

    In what can only be described as an act of defiance towards the consumption craze surrounding Black Friday, ASKET is closing down their store for the day, encouraging their fans to take care of what they already have instead of buying anything new today.

    STOCKHOLM November 23rd – While most brands and retailers are kickstarting the biggest shopping weekend of the year through extensive discounting, Stockholm-based menswear brand ASKET is taking a very different approach: closing down their store for the day and, instead of having you buy new items, launching a garment care portal, helping you to take care of what you already have. Entering their webpage you’re greeted with the following message:

    “Compared to only fifteen years ago, we buy twice as many garments but keep them only half as long. Instead of adding to these sad statistics through heavy discounts, designed to induce poor decision making and a false sense of need we're closing down the shop for the day and redirecting to our brand-new garment care portal. Today, you can't buy any new clothing from us, you can only learn how to care for and get the most out of what you already have.”

    In addition to the garment care portal, ASKET has opened up a clothing spa and repair shop at their Stockholm showroom on Dalagatan 27, allowing anyone to bring in garments from any brand for free treatments. They will also be hosting a live AMA (ask me anything) on Instagram encouraging anyone to send in their trickiest garment care questions and get them resolved over the weekend.

    Garment care is something of a lost art. We’ve become used to replacing instead of repairing. Many people, myself included, don’t even know how to attach a button these days. While we do our very best to create garments that are - in every aspect - made to last, educating on how to actually care for them and thereby prolong their lifetime is just as integral to our mission of slowing down consumption. By extending the life of a garment by just 9 months, you reduce the environmental impact by one third.” says Dworsky.

    This is not the first time ASKET is closing for business on Black Friday, last year all you could access was a picture of an empty chair and the sign “closed for your consideration”, a message that apparently resonated very well with the brands fans.

    We got a lot of love for that and decided that we need to keep making a statement here, encouraging people to really consider their decisions and provide a break from all the consumption propaganda filling social feeds and inboxes today. We really need to slow down, rethink and reduce our consumption. As a brand we feel obliged to act as a voice of reason, reminding you that you really don’t have to buy anything at all today. Twenty years from now we’ll look back at Black Friday the same way we look at smoking today: How could we not have understood how bad it is?” says Dworsky.

    About ASKET
    ASKET is an independent online-only menswear brand founded in 2015 in Stockholm by August Bard Bringéus and Jakob Dworsky with the mission is to slow down the fashion industry and change the way we manufacture, market, and consume clothing. Based on honest production, transparent pricing and revolutionary sizing, ASKET is creating a single, permanent collection of timeless essentials, so that we can reduce the amount of garments we actually need, and care for them more.



    Written by Fashion Tales

    Dr. Martens has a somewhat more rebellious attitude to Christmas and New Year celebrations.

    This year, the models 1460 and 1461 are embellished with velcro straps and iridescent materials before Christmas, clearly the best decoration for the ultimate party!

    The sequins on the models are reversible, so you can easily brush a new color scheme on your shoes. They come in a silver-colored exterior, which you can make into black glittering boots.

    For an even more unusual new year's outfit, the iridescent 1460 model, 10-hole foam in an oil pattern, hologram material, both models with multicolored heels, classic Dr. Martins knitted clothes and colorful shoelaces.


  • Unique and absolutely amazing ceramics from Ardmore Cermics at Bucks and Spurs

    Written by Fashion Tales

    Ardmore Ceramics, South Africa, is the company founded in 1985 by the artist Fée Halsted when she met the highly talented Bonnie Ntshalinthali whose polio prevented her from working on the fields. Fée with a kind of education and Bonnie quickly found a way to work together and in 1990 they received the prestigious Award Standard Bank Young Artist Awards. After there was a demand for what they created together and Fée offered more and more young women in their vicinity to start with them and get the education they needed for production. It is also this which has always been the success of raising local artists, today both women and men - extraordinary people from KwaZulu-Natals Midlands, who receive training, materials, a studio and a guaranteed market for their work, all under the guidance of Fée Halsted. Today, many of those working with Ardmore's ceramics are relatives and family members of former employees who worked there. An artistry that is inherited.

    Ceramics are made entirely by hand and hand painted by the incredibly skilled artists. It is colorful, detailed and joyful. We can honestly say that you will be happy to consider the various pieces ranging from small pieces, candlesticks, pans, vases to big urns of flowers, zebras, cheetahs, elephants and other beautiful in a wonderful mix. Each item is made by two people together, a potter and a painter. The detail of both form and color is incredibly well done on all ceramics and every piece of art is unique.

    Today, Ardmore's pottery is well-known and is gathered by many around the world. It can also be seen at the various auction houses such as Christies, Bonhams and Southebys. Also released as state gifts from South Africa. Ardmore also makes textile patterns and has, for example, produced different patterns for Hermès and wallpaper patterns for Cole & Son.


  • Wingårdhs and Ingegerd Råman release lamp collection for Örsjö

    Written by Fashion Tales

    Everything started as a joint project but ended in two cooperative collections. Wingårdh's chosen leather, Ingegerd Råman's paper. Now the collaboration with Smålands Örsjö Lighting is being launched.

    As a forerunner in Swedish design and architecture, Gert Wingårdh and Ingegerd Råman have a huge list of award winning and successful projects and products behind them. Together with Sara Helder, from Wingårdhs, trion has worked in several projects, such as Aula Medica and the Swedish Embassy in Washington.

    Now two unique product series have been created, Gert Wingårdh and Sara Helders Boa and Ingegerd Råmans Virvel. Boa is completely dressed in leather and with metal base. While Virvel is based on weight circular paper.

    Wingårdh's lamp series comes in four designs. Two floor fittings, an up-light and a reading lamp. A pendant luminaire and a wall lamp are under development.

    “I wanted to make a lamp in leather, I do not think anyone has done it before. I wanted to use the leather and its qualities. Simplicity and the iconic feeling. There is a danger in the material, a sense of rock n roll, says Gert Wingårdh.

    Its prominent trattform returns in all models and the leather that wears the lamp can be obtained in a variety of colors such as black, cognac or nature.

    “The lamp is also about craft and quality, the visible seams give both life and pattern. The metal tire, dressed in leather and the light source a bit in. It's strong, but does not take a lot of space. It gives a well-directed light with a hidden light source and minimal glare while I see in front of me that it can both camouflage in the environment or stand out, “says Sara Helder, Wingårdhs.

    Ingegerd Råmans Virvel is a series of two ceiling lamps made of circular weight paper from Småland Lessebo Handpappersbruk.

    - This is the first time I work with paper. I have always wanted to do that and thanks to the new technology with LED lamps it has become possible, says Ingegerd Råman.

    The material has many possibilities and the number of folds next to infinity. Currently there are two models in production, but more are under development, including a table lamp.

    - There is a special beauty in the thin and cut paper. Then I have always liked the character of the material, there is a transience that I appreciate. There are still an infinite number of folds, of which two are reported here, says Ingegerd Råman.


    Örsjö Belysning AB has over 70 years of experience with lighting production. Örsjös assortment has been developed together with some of Scandinavia's leading designers with a focus on function, innovation and personality. 

    Wingårdhs is an art-driven architectural office that works with architecture, which means houses, city plans, interiors, landscapes and products. Wingårdhs has 220 employees distributed in offices in Gothenburg, Stockholm and Malmö. Wingårdhs sees architecture as art and the company's roots are daring the unexpected and finding ways.

    Ingegerd Råman
    Ingegerd Råman is one of Swedish design's foreground figures. Timelessness and simplicity are the words of her design. She has studied pottery and glass at, among others, Capellagården at Öland, at Konstfack in Stockholm and at the Institute of Statue d'Arte per la Ceramica in Faenza, Italy. She has on numerous occasions received the award Excellent Swedish Form and is represented at, among others, the National Museum in Stockholm, Victoria & Albert Museum in London and the Röhsska Museum in Gothenburg. In 1995 she was awarded a professorship title.

    BOA Pendant: H 90 cm, 6 100 kr, Up-light floor H 190 cm, 14 400 kr, Reading lamp floor H 170 cm, 15 500 kr

    VIRVEL Double: Ø 470 cm, 2 930 kr, single: Ø 400 cm, 2 450 kr

    The lights will be available from spring 2019.

    More info can be found here: http://www.orsjo.com/