NOT YET! is a collaboration between ASUS – one of the world’s leading companies in the digital era and BLUNDLUND.CO.,LTD which challenges our notions of what an artist is. Together, we combine sophisticated engineering with a creative expression and the results blur the boundaries between utilities and artworks. The transformed object is a super thin and lightweight Zenbook S with the latest hardware. BLUNDLUND.CO.,LTD characteristic expression is inspired by unrestrained creativity - which both collides and harmonizes with the computer’s sleek design.
For the collaboration with BLUNDLUND.CO.,LTD, ASUS has delivered a Zenbook S in a burgundy red color that isn’t available in the Nordic region, so BLUNDLUND.CO., LTD had a unique object to be inspired by and work with.
BLUNDLUND.CO.,LTD was founded in 2012 by Moa Bartling and Sebastian Bacigalupe, formerly acting as independent artists and designers, but today it is BLUNDLUND.CO.,LTD the creator. The studio stands for a boundless creation in which they produce art that defies prevailing conventions and transforms objects and motives we are accustomed to into creative expressions that trigger our thoughts.
Inspired by courage and the history of ASUS, BLUNDLUND.CO.,LTD has created an exhibition that has the task of getting the observer to ask questions. The exhibition includes, in addition to an exclusive BLUNDLUND.CO.,LTD/Zenbook S – acrylic paint on canvas, painted sculptures - and Johan Antoni from JAM and DJ Smutskatt stands for the music. Johan has been a hub within Stockholm’s electronic music scene for two decades and in combination with the visual impressions, participants and the music will create a unique symbiotic artistic experience.
BLUNDLUND.CO.,LTD works with an idea that we live in a world and time where we take things for granted. Is it the present that is interesting to human existence or do we need to strive for the future? It’s about never ceasing to develop, to always get better and never give up, which is in line with the ASUS slogan ‘In Search of Incredible’, which means being passionate about technology and driven by innovation.
“The punk movement is one of our most important sources of inspiration, both creatively and in our lives. There is an agreement that we create a world inspired by ASUS, but where we act independently to achieve an interesting result. Everything is DIY and that no prerequisites are needed. It creates a dedication and honesty that rarely appears in corporate context.“
Competition and auction
ASUS will arrange a contest that takes place in social media, it is a photo contest that starts on November 14th. Everybody will be able to participate in the competition and the winner will win an exclusive copy of the very limited (3/3) Zenbook S / BLUNDLUND.CO., LTD.
A Zenbook S / BLUNDLUND.CO., LTD is also auctioned, next to the works by Banksy and Andy Warhol, under the auction agency MIX A LOT: Contemporary Art, Street Art & Photography and ending November 12 at 10:27.
ASUS / BLUNDLUND.CO.,LTD
Erik Nordenhake AB
Lill-Jans plan 6
114 25 Stockholm
Link to BLUNDLUND.CO., LTD / Zenbook S at Auktionsverket:
ASUS has over 20 years of experience in the technology industry and is a leading company in the new digital era. ASUS is the world's third largest laptop manufacturer computers, and since the beginning of 2016, it is now the largest computer manufacturer in the consumer market, both in Sweden and throughout the Nordic region. Currently, ASUS has a global staffing force of more than 17,000 employees, including 83 employees in the Nordic region.