Written by Fashion Tales

    FENDI and Gentle Monster announce the launch of GENTLE FENDI - a one-of-a-kind collection of sunglasses designed by the Roman Maison in collaboration with the Korean sunglasses and optical glasses brand, manufactured and distributed by SAFILO.

    The GENTLE FENDI Capsule Collection is comprised of two unisex styles that embody a perfect balance between innovative design and exquisite craftsmanship, combining FENDI’s DNA with Gentle Monster unpredictable aesthetic.

    GENTLE FENDI NO.1 is a hyper-fashion metal and acetate designed frame, surfing the current trend of small shapes and bold logos, while GENTLE FENDI NO.2 is a metal style that combines a strong fashion attitude with an easy-to-wear look.

    The GENTLE FENDI Capsule Collection will be presented with an innovative and disruptive video-art directed by collective Russian artists AES+F; renowned for combining multiple forms of tools, including sculptures, photography, architecture and media technology. The video portrays a grandiose and lavish aesthetic, combining fashion with art whilst merging and opposing futurism with an ancient feeling. Under the form of magical creatures, models wearing the GENTLE FENDI sunglasses are projected in a surreal atmosphere where they meet and interact with strange alien-like geometrical structures, surrounded by classical architecture and minimal elements.

    The GENTLE FENDI Capsule Collection will debut early May 2019 in FENDI and Gentle Monster boutiques along with selected optic stores worldwide. 
    Custom rotating installations will take centre stage at selected FENDI and Gentle Monster boutiques worldwide, among which include, Fendi Roma Palazzo, New York Madison, Gentle Monster London, New York Soho and MBS Singapore. Infusing the boutiques with an industrial and futuristic aesthetic, the installations will feature a 360° rotating structure with life-like mannequins wearing GENTLE FENDIsunglasses.

    The launch of GENTLE FENDI will be celebrated at the NY Soho store on May 14th with a VIP gathering, along with special events taking place in Seoul and Beijing the same month. The events will include special animations and set-up, hosting a cool crowd of guests, celebrities, Influencers and DJ’s from all over the world.

    Moreover, a GENTLE FENDI Caffè will take centre stage in Seoul starting from May 7 until the end of July, where visitors will have the chance to taste a customized GENTLE FENDI original Steccolecco gelato bars and other custom desserts and beversages. On the other hand, an interactive installation called ‘The Observer’ will land in front of the Gentle Monster flagship store in Beijing.  Starting from May 7 until June 1, a live performance will be activated from ‘The Observer’ by live performers. They will hand-out custom made ice-creams to the purchasing customers of the GENTLE FENDI sunglasses or to all visitors posting on socials with the official project hashtags.

    To generate additional buzz, FENDI and Gentle Monster have created two loveable sticker characters –Gennie and Fennie, both wearing the GENTLE FENDI sunglasses – that will be used on Gentle Monster KakaoTalk official account and as animated GIFs on FENDI’s social media platforms.

    Discover more on fendi.com and gentlemonster.com starting from April 30, 2019.

    #GentleMonster #Fendi


    Written by Fashion Tales

    When some people follow the codes, others break them and play with them, like René Lacoste when he cut the sleeves of his shirt to create the polo shirt.
    The streets of New York’s East Village remember the man who used their walls the way others use a canvas.
    Lacoste pays tribute to Keith Haring the artist and unveils an artistic and socially conscious collection.

    LACOSTE presents its brand new collection with the 20th century pop icon Keith Haring. A street art genius of the 1980s, Keith Haring is known for the simplicity of his line, his bright colours outlined in black and his animated figures who express his energy, zest for life and spontaneity: common values shared with the French company, which pays homage to the unique world and vision of this pioneer who had already understood the importance of combining art and fashion.

    The Keith Haring X LACOSTE line elegantly combines the eccentricity of an all-over print with the sobriety of iconic pictograms. Multi-coloured or in negative, the famous figures which are the painter’s hallmark spread across polo shirts, T-shirts, shirts, sweatshirts, and dresses. The equally legendary “Barking Dog” and “Heart” drawings are displayed on a T-shirt or discretely applied on the collar of a polo shirt or the back of a tennis shoe.

    With this collection, Lacoste pays tribute to an artist but also to a free, creative and timeless spirit. Conceived and designed for all those who want to inject a touch of art in their life, this colourful, pop-influenced collection will be available at www.lacoste.com

  • Staples Edition by Louis Vuitton

    Written by Fashion Tales

    Staple: a twisted piece of metal that holds two elements together. A term for the essential garments and accessories in a wardrobe.
    The Fall Winter 2019 men’s precollection sees the launch of Staples Edition by Louis Vuitton, a new line developed by men’s artistic director Virgil Abloh. Informed by the idea of wardrobe staples, the standalone collection refines the essential garments and accessories that form the foundation of a man’s dress components.
    Detectingthe staplesdefinedbythefunctionalcontemporarywardrobe, pieces are elevated through the luxury lens of Louis Vuitton. Studying and perfecting every garment and accessory, Virgil Abloh amplifies cuts, techniques and fabrications in the creation of the ultimate wardrobe staple, employing the finest cottons, cashmere, denim and leather. In keeping with the idea of basics, colours are largely neutral, from off-white and taupe to grey, blues and black.

    Staples Edition by Louis Vuitton is identified through four ways of branding. A metal staple native to office supplies, which bears the Louis Vuitton logo, is pinned into the material. A triangular tab in classic house leather adapted from bag-making adorns seams. A leather label attached to a carabiner, with a visual manual on how to fold the garment, serves as a tag. In tailoring, a single button is stitched in the image of the Louis Vuitton logo.
    Outerwear and tailoring are summarised in the overcoat, the blazer, the taped raincoat, the puffa jacket, the field jacket, the leather jacket, the denim jacket, and the track jacket. Tops count the crew neck jumper, the t-shirt, the polo, the hoodie, the classic shirt, and the utility shirt. Bottoms include the flared split trouser, the denim trouser, the cargo pant, the cotton chino, the cigarette trouser, and the short. Shoes are outlined in the low-top sneaker, the work boot, and the derby. Bags feature the keep-all, the tote bag, and backpack. Accessories and jewellery materialise in the cap, the glove, the aviator shade, the keyring, the wristband bracelet, the chain bracelet and the chain necklace.
    Available from April. 

  • Unique garments in limited edition

    Written by Fashion Tales

    Now, Wearegroup8, the brand that focuses on a few garments, is being launched limited editions. For each garment there is a model that has been reinterpreted to new originals under names such as “Le Pisteur”, “The 8x11x18 Bag” and “The Florentine Jacket “.

    We have chosen the garments that we have a special relationship and that we now want praise. We have updated them to unique garments in few copies. Now we hope to the garments should touch other people as much as they have touched us.”

    Nor have we locked ourselves in defined target groups, but want the garments should be worn by the one who likes them, regardless of gender and age.”

    Behind Wearegroup8 is the group that ran the Comme des Garçons Guerrilla store for one year in their office in Södermalm. For many years, they have had concept and strategy assignments for fashion and retail companies around Scandinavia and Italy.

    After so long time working with other people's brands, we came to the conclusion that it was time to create our own brand from scratch. We are not trained designers, but we want to focus on our dream layers and how to produce these at best way.”

    The garments from Wearegroup8 have been produced at a high level of craftsmanship. Material and details are carefully selected and come from manufacturers with quality as a sign. Everything is set up in Italy and in Japan. Every garment comes in limited edition in up to 50 copies and the garments are numbered.

    “The Florentine Jacket” is a clear example of the craft behind it. Wearegroup8 contacted the tailor Frederik Andersen at AW Bauer & Co who was commissioned to reinterpret the model, an Italian jacket upholstered in the 50s. Then one was chosen cuffs from English fabric manufacturer Hardy Minnis on Savile Row. The jacket was then sewn up by hand 30 copies in Italy.

    We want the garments to be able to live long and care for those who wear them. Our brand stands for the actual antithesis of new trends, new collections each season and above all wear and tear.”

    Wearegroup8 is available for purchase at JUS and in its own shop and showroom at Nybrogatan 52 in Stockholm, and at e-shop wearegroup8.se. The prices of the various products vary from about 3000-12000 SEK.

    As part of the concept, there are also selected fragrances from the Farmacia SS. Annunziata in the store for the first time in Sweden. The pharmacy and perfumery were founded for over 450 years ago in Florence. The scent “450” ​​is a reminder that Florence too is the renaissance cradle.


  • Deadwood turns trash into treasure with their RE:TURN project!

    Written by Fashion Tales

    It’s no secret that the fashion industry is a mega polluter. But there is hope! 95% of all textiles can be recycled, and leather is no exception. That’s why Deadwood was started in the first place and now the brand wants to give you a chance to be part of the recycling revolution. RE:TURN is a project where you can donate your old leather garments at the Deadwood flagship store in Hornstull, Stockholm, whether it be Deadwood or otherwise. The garment will be recycled and you will get a 20% discount on your next purchase. The donated garments will be given new life by Textilstudion in Sweden, in the form of a limited range of accessories on sale at select retailers. Let’s continue to do our part together!

    Join the movement on deadwoodstudios.com

    About Deadwood
    Stockholm based clothing brand Deadwood was founded in 2012 by Carl Ollson and Felix von Bahder. The original idéa was to give ethical fashion an well deserved energy boost. Deadwood’s core values are sustainability, integrity and loving rebellion - all for a better world. With iconic jackets and accessories, minimal harm to the planet and a community of people inspired to live more consciously Deadwood is now stepping up their online presense while continuing to work closely with premium retailers such as Galleries Lafayette, Harvey Nichols and Bloomingdales and also expanding their collaborations with artists and musicians.

    About Textilstudion
    Textilstudion was founded by Felicia Lundberg, Lovisa Nolander, Evelina Ingvarsson and Linnea Magnusdotter. The company believes in a circular textile industry and the goal is to mainly work with already existing materials. 

  • Exhibition about the furniture architect Finn Juhl at Nationalmuseum

    Written by Fashion Tales

    In the spring and summer of 2019, Nationalmuseum will mount an exhibition about the Danish architect and furniture designer Finn Juhl. One of the most influential Scandinavian furniture designers of the 20th century will be presented through an exclusive selection of his furniture, artwork and crafts. The furniture and furnishings on display comes from Finn Juhl’s home in Ordrup, outside Copenhagen, which he designed and decorated for himself in 1942.

    The exhibition presents Finn Juhl as one of the most influential Scandinavian furniture designers of the 1940s, 1950s and 1960s. His designs are characterised by a perfectionistic attention to detail, an intuitive sense for materials, and innovative thinking about constructions and the combination of materials. The furniture was usually produced in small artisanal series in collaboration with the master carpenter Niels Vodder. Yet Juhl was also one of the first Danish designers to design furniture for large-scale production in which the level of detail and joinery techniques of small-scale production were transferred to more industrial production.

    During the 1950s, Finn Juhl had a major impact in the USA. He was introduced to that market by Edgar Kaufmann Jr., then the curator of the industrial design department at the Museum of Modern Art, as well as through furniture showsinthe Georg Jensen store, a trend-setting venue for the presentation of Scandinavian design in New York. He was also commissioned to furnish the UN headquarters in New York and the Danish Embassy in Washington. From 1956–1961, Finn Juhl worked on an extensive project for Scandinavian Airlines in which he created a design profile for the company through interiors in both terminals and aircraft. During the 1970s, new materials, changing manufacturing processes and altered style ideals contributed to a decline in interest in his designs. In 1982 a retrospective exhibition of Finn Juhl’s work was presented at Designmuseum in Copenhagen, resulting in a revival of the hype surrounding the designer as well as newly aroused Japanese interest in his designs. Today, Finn Juhl’s original furniture and other items designed by him are extremely desirable icons on the auction market.

    The exhibition presents the original interiors of Finn Juhl’s house through pictures in various formats, together with around 25 original pieces of furniture and luminaires and works of art from his home by Asger Jorn, Erik Thommessen and Vilhelm Lundström, among others, as well as handicrafts by the textile artist Vibeke Klint and the ceramicist Alev Siesbye. Finn Juhl’s house and its original interiors were added to the collection of the Ordrupgaard museum through a private donation in 2008, and was opened for visitors the same year. Ordrupgaard is currently closed for renovations and will reopen in 2020. This has enabled the generous loan of furniture and furnishings from Finn Juhl’s home.

    The exhibition Finn Juhl: Architectural Furniture Designerwill be presented at Nationalmuseum from March 14 to September 22, 2019. The exhibition is a collaboration with Ordrupgaard, Copenhagen. The curator is Susanne Eriksson, Nationalmuseum.

    Nationalmuseum is Sweden’s museum of art and design. The collections comprise older paintings, sculpture, drawings and graphic art, and applied art and design up to the present day. The museum building has currently been renovated and reopened October 13, 2018. Nationalmuseum has partnerships with Svenska Dagbladet and the Grand Hôtel Stockholm.




    Photo: Anna Danielsson and Anders Sune Berg.