ANINE BING is a Los Angeles based fashion brand founded by Anine Bing and Nicolai Bing. The brand is inspired by Scandinavian simplicity as well as American energy, and ANINE BING has built a global fashion house which focuses on everyday wardrobe essentials and investment pieces for modern women seeking a timeless yet rebellious approach to style. Powered by a highly engaged social-media following and a modern approach to immediate fulfillment of merchandise, the brand has become a multimillion-dollar business, and growing, since its launch in 2012
In honor of ANINE BING’s 10 Year Anniversary, the brand has partnered with actress and supermodel Irina Shayk to serve as the face of their 2022 brand campaigns. The collaboration will support the relaunch of ANINE BING’s best-selling Classics Collection, as well as the debut of ANINE BING’s first-ever Resort Collection.
“It’s been a dream working with Irina. She is effortlessly beautiful, confident, kind, and completely embodies the brand. I can’t think of a better person to represent ANINE BING as we celebrate this ten-year milestone.” - Anine Bing, Founder and Chief Creative Officer
The ANINE BING Classics Collection is a core offering of best-selling wardrobe building blocks and everyday essentials designed to transcend seasonality. The Classics Collection lays the foundation for modern uniform dressing, including tailored suiting separates, elevated basics, luxurious leather accessories and more. Grounded in timelessness, versatility, and exceptional quality, every piece is intended to mix, match, and layer with everything from the ANINE BING collections.
Featured styles from the relaunch campaign with Irina Shayk include the best-selling Mika Shirt and Eva Tank, along with new additions to the Classics Collection: the Frances Jean in river blue, Colette Bag in black croco, Highland Sunglasses in gold, and Bree Dress in white
ANINE BING is also launching its first-ever Resort Collection which will debut in May 2022, officially marking the brand’s 10 Year Anniversary. The campaign was shot on location in Miami, Florida, serving as the ideal setting to showcase new seasonal categories including swimwear and vacation-inspired ready-to-wear.