• ME AND MY HOMIES : Brave New World

    Written by Fashion Tales

    The morning after another incredible night in NYC.
    Danced the night away, feeling existentially stress free.
    Every moment in this city is precious.
    A stroll casually down Greenpoint Ave, it felt like home.

    And there it was.
    A store dedicated solely to the art of tie dye and the world that surrounds it.
    Our designs were made here, each piece hand dyed by Thom.

    Your individuality is secured.
    No t-shirt is like the other, yet they all have the same message.
    All give you the same feeling, strength and confidence to face the night.

    These t-shirts are the beginning of something new.
    The start of a new universe for me and my homies.
    Join us as we dive into this brave new world.

    About Me And My Homies: 

    Established in 2016, Me And My Homies is an avant garde streetwear brand best known for it’s strong, edgy and yet simple designs in high quality fabrics. The brand is based out of Stockholm, Sweden and shares its production with some of the best streetwear brands on the global market. As of October 2018, Me And My Homies is sold at 3 retailers in 3 countries worldwide as well as operating its own e-commerce on meandmyhomies.com


  • Denise Grünstein, ‘Casting’, November 9–December 21, 2018

    Written by Fashion Tales

    Denise Grünstein is a pioneer of Swedish photography and one of the most esteemed photographers of her generation. In her new series of works, which is being shown for the first time ever at CFHILL, she remains true to her main areas of interest: the drama of life, memory, and dream. Psychological fantasies staged in dull colours, with a great deal of care given to the sensuous. ‘Casting’, which constitutes a space formed by objects and films alongside the photographs, will be her first exhibition at CFHILL.

    Apart from her great technical skill and severe attention to detail, her photographs are characterised by a liberating lack of respect for all notions of what photography “ought” to be. Her realm is that of the imagination. In her portraits and dramatic tableaux, where there always seems to be something going on below the surface, Denise Grünstein has created a world and an aesthetic entirely her own. For more than three decades, she has been adding to an oeuvre characterised by mythological and psychologically subtle dramatic narration, stretching from the ground-breaking arranged portraits she exhibited at Fotografiska Museet in 1981’s Bländande bilder (“to the many series she’s created with Marta Oldenburg, who has served as her model for 20 years. Over the years, she has consistently returned to a kind of staged, bared-down, dreamy chamber play, in which she uses the still life as a stage upon which a drama is played out.

    These new works, which include large-format photographs, smaller pictures, objects, and two films, may actually display an even stronger narrative strain than her earlier works. The protagonist of Casting is an omnipotent character, a hybrid table/woman who is draped in a form-fitting wide dress that connects the table to her body.
    – This is one of the most important exhibitions we’ve produced at CFHILL. Denise Grünstein’s art is a Swedish cultural treasure, and a unique addition to our proud photographic history. She turned tradition on its head and created an entirely new space for photography. Of course, we’re honoured to be exhibiting this new series, which she has worked on for several years, says Michael Elmenbeck, founder of CFHILL.

    Denise Grünstein has chosen to follow the paths less trodden in her career as an artist. Female photographers were a rarity for a very long time. Denise found her way to a career in photography through working as a stage and costume designer for Swedish films. 1981 was a seminal year in Swedish art history as her exhibition Bländande bilder was shown at Fotografiska Museet (which was still a separate section of Moderna Museet at the time). The exhibition broke with the predominant documentary tradition, as represented by Christer Strömholm and a number of other male photographers, and thus caused some controversy and attracted the ire of certain conservative critics. Denise Grünstein and Tuija Lindström (1950–2017) were two of the individuals involved in laying a foundation for photography as a space for artistic experimentation, and a stage for subjective vision with a broadened concept of what an image is. Among her more recent exhibitions we might mention her solo exhibition at Moderna Museet (Figure in Landscape) and her exhibition at Konstakademien, which featured photographs of the vacated rooms at Nationalmuseum (2014). 

    The title of the exhibition, Casting, has a dual meaning, referring both to a physical casting made with a mould (as is shown in the images) and to the process of assigning actors to roles for a film or theatrical performance. In other words, it addresses not just who will be playing a role, but also which interpretation of the role is to be made.


  • The Maison Cartier open the doors of its first boutique in Stockholm

    Written by Fashion Tales

    The first Scandinavian boutique opened today by Bruno Carraz, Cartier Managing Director Benelux & Scandinavia. Located in Smålandsgatan 10, the new Cartier boutique is a place where the Scandinavian culture and spirit are honoured in many different ways; through the design, the combination of shapes and choice of materials, as well as allusions to the boundless natural beauty of the Nordic world.

    Cartier has always been full of curiosity and open to the world. Sweden emerged as a natural choice, sharing our taste for sleek and pure design, among other values. Stockholm is the city that Cartier has chosen to both demonstrate and share its living heritage, its creativity and the excellence of its creations.” Bruno Carraz, Cartier Managing Director Benelux & Scandinavia

    About the boutique

    Serving as a backdrop and setting the tone from the outset is a panther watching over the city of Stockholm, carved in bas-relief on a wooden panel. The interior of the Cartier boutique incorporates myriad details inspired by Scandinavian design, as the testament to the compatibility of Cartier with this new territory.

    The colour blue is used to evoke the lakes, archipelagos and sea. Wood is prevalent – like the trees and forests – with walls in light grained oak. The main lounge takes its inspiration from a tree house and the library calls to mind an open window with forest views. Countless elegant touches and Cartier signatures complete the scene. White wood, beige carpet and wall hangings adorn the area devoted to diamonds, accentuating their sparkle in a serene and luminous environment. Intimate and sophisticated, the setting is enriched with Cartier symbolism, including the panther discernible from the entrance and the Côtes de Genève motif in the VIP room. As a final touch of refinement, Cartier has created an exclusive area within the Stockholm boutique for guests to enjoy a coffee. A refined time to experience the ‘art de vivre’, enhanced by the soft lighting, mix of materials and decorative accessories.

    Opening hours

    Monday – Friday | 10.30am – 6pm
    Saturday | 10.30am – 5pm
    Sunday | Closed

    Phone number | +46850556600

    Book your appointment via [email protected]

    About Maison Cartier

    Cartier was established in 1847 by Louis-François Cartier when he took over the jewellery workshop owned by his master Adolphe Picard at 29 Rue Montorgueil in Paris. The jewellery dynasty that he subsequently created remains unparalleled to this day. Cultured, respectful of tradition and fueled by an insatiable curiosity, the Cartiers had a thirst for knowledge. Louis François studied Oriental languages, while two generations later his grandsons Louis, Pierre and Jacques compiled an extraordinary book collections devoted to the history of art covering every period on every continent. Over the first half of the twentieth century, the three brothers would lay the foundations for what would become the Cartier spirit.



    Written by Fashion Tales

    During the past year, Adam and Linda Friberg, co-founders of prominent brands like Cheap Monday, Weekday and Monki, have created the fashion brand AVAVAV Firenze.

    By acquiring discarded fabrics from fashion houses in Florence, that would otherwise go to waste, Adam and Linda hope to influence the way that fabric is being produced by only making limited collections. They intention is to limit supply by creating something unique rather than overstock; in other words - real sustainable fashion.

    There are new collections coming every week, something customers have been asking for and hopefully will appreciate - who doesn’t like to see new items every time you enter the store!

    Everything is produced in Florence, where Adam and Linda also resides. This allows the couple to quality control the fabrics and make sure that the factory workers have fair working conditions. Linda has created a perfect combination of female Italian extravaganza with strict and minimalistic Scandinavian fashion. 

    AVAVAV Firenze is coming to Stockholm, Sweden with a pop-up store and showroom. The doors are to be opened September 7, 2018.

    The idea is to change the perception of what a store should be, and look like, by bringing the ‘behind the scenes’ to the storefront - creating a vibrant and creative space where everything is happening in one place. The store, the showroom and in-house PR office will share the space and the address is Smålandsgatan 20. 

    There will be events held at the store almost every Thursday in collaboration with artists, musicians and other brands. The ambiance and feel of the store will be warm, welcoming and creative, almost like going over to a friend’s house.

    The idea for the store is a collaboration with AVAVAV Firenze and the well-known and established Halleroed, the design agency working with, amongst a few, Byredo and Acne Studios. During the opening, artist Marisa Fjärem will showcase her paper creations. AlterID has picked and curated the brands, and their different pieces, that will be sold in addition to AVAVAV Firenze; Cornelia Webb, Sara Robertsson, Le Specs and Swedish Stockings.


  • Lancôme x Proenza Schouler A Meeting of Styles

    Written by Fashion Tales

    The ethos of Proenza Schouler parallels that of Lancôme, anchored in their ability to see the connection between art and fashion. Each collection is created with this in mind, using the artisanal to illustrate the craftsmanship and human hand present in each garment.

    Lancôme x Fashion

    Lancôme’s affinity with fashion is both passionate and innate.

    Solidified as an annual tradition, each year Lancôme selects a designer to collaborate on a new kind of collection, one that merges cosmetics and fashion. In 2018, Lancôme has extended the invitation to American house, Proenza Schouler.

    An icon of contemporary fashion, Proenza Schouler was established in 2002 by American designers Jack McCollough and Lazaro Hernandez. The duo ranks among the most talented of its generation, and they now express their fresh and resolutely individual vision of beauty with Lancôme.

    The two brands share a vision of femininity – creative and free-spirited with an implicit notion of women’s empowerment. Just like the Lancôme woman, the Proenza Schouler woman is very ‘now’ – multifaceted and versatile, serious one day, playful the next. She has her own take on style– she’s an individual. Uncomplicated and understated, she also celebrates contrasts: luxury versus the everyday, the familiar interchanging with the extraordinary.

    The Art of Color
    “Strong, graphic, ultra-pigmented…” This is how Jack McCollough and Lazaro Hernandez describe their collection for Lancôme. Inspired by “Color, in all its power and glory, we wanted strong shades and bold strokes. We immersed ourselves in work by painters like Ellsworth Kelly and Carmen Herrera with a distinctive hard edged approach to color and shape.”

    McCollough and Hernandez began by paying homage to Lancôme with a reworking of its long-standing emblem, the rose. Redrawn, rethought, and recolored in fuchsia, orange and bright blue, the rose transforms into an almost abstract geometric version of the original flower. It is through this lens of the reimagined rose that the collection emerged.

    The products were designed with the same innovative spirit of Proenza Schouler’s designs, with color at the forefront. Ultra-matte formulas allow for graphic color-blocking while pigmented crayons create finer effects. Each color creates an individual and powerful statement, inspiring women to stand out and express their individuality and personal style.

    Fashion x Art
    The campaign showcases the collection with a focus on its innovative style and vibrant color palette. The abstract rose motif designed by Proenza Schouler is projected onto the model’s face in orange and fuchsia light, embodying the bold and geometric character of the project.

    The featured look is one of the strongest in the collection – a pure complexion, graphic eyes painted with a stroke of deep blue, and statement lips drawn in a shade of carmine red – the epitome of clean graphic lines, innovation, and signature Proenza Schouler cool.

    Ge the collection here!