• ANINE BING with new collaboration and partnership with model Irina Shayk

    Written by Fashion Tales

    ANINE BING is a Los Angeles based fashion brand founded by Anine Bing and Nicolai Bing. The brand is inspired by Scandinavian simplicity as well as American energy, and ANINE BING has built a global fashion house which focuses on everyday wardrobe essentials and investment pieces for modern women seeking a timeless yet rebellious approach to style. Powered by a highly engaged social-media following and a modern approach to immediate fulfillment of merchandise, the brand has become a multimillion-dollar business, and growing, since its launch in 2012     

    In honor of ANINE BING’s 10 Year Anniversary, the brand has partnered with actress and supermodel Irina Shayk to serve as the face of their 2022 brand campaigns. The collaboration will support the relaunch of ANINE BING’s best-selling Classics Collection, as well as the debut of ANINE BING’s first-ever Resort Collection. 

    It’s been a dream working with Irina. She is effortlessly beautiful, confident, kind, and completely embodies the brand. I can’t think of a better person to represent ANINE BING as we celebrate this ten-year milestone.” - Anine Bing, Founder and Chief Creative Officer   

    The ANINE BING Classics Collection is a core offering of best-selling wardrobe building blocks and everyday essentials designed to transcend seasonality. The Classics Collection lays the foundation for modern uniform dressing, including tailored suiting separates, elevated basics, luxurious leather accessories and more. Grounded in timelessness, versatility, and exceptional quality, every piece is intended to mix, match, and layer with everything from the ANINE BING collections.

    Featured styles from the relaunch campaign with Irina Shayk include the best-selling Mika Shirt and Eva Tank, along with new additions to the Classics Collection: the Frances Jean in river blue, Colette Bag in black croco, Highland Sunglasses in gold, and Bree Dress in white     

    ANINE BING is also launching its first-ever Resort Collection which will debut in May 2022, officially marking the brand’s 10 Year Anniversary. The campaign was shot on location in Miami, Florida, serving as the ideal setting to showcase new seasonal categories including swimwear and vacation-inspired ready-to-wear.

  • photography Irina Bunyatyan
    hair & makeup Irina Egorova
    base & concealer Charlotte Tilbury
    face powder Hourglass Cosmetics
    bronzer Dior Beauty
    lips balms Clarins & Maqpro


    Photography by Irina Bunyatyan by Thea Undemo
    photography Irina Bunyatyan
    hair & makeup Irina Egorova
    model Liza
  • Gentle Monster x Coperni

    Written by Fashion Tales

    Gentle Monster x Coperni came together self-evidently: two modern brands with an innovative and digital DNA, featuring new technologies, have joined forces to create a range of futuristic sunglasses.

    Inspired by the 5G technology which they take their name from, the glasses’ pure and radical lines convey connection and speed. 5 lines drawn on the temple visualize that concept.

    The collaboration consists of 2 models of sunglasses: the 5G BOLD which revisits an aesthetic inspired by the 90s revisiting references like RoboCop or Back to the Future as well as the 5G, a more minimal variation.

    Shot by Parisian film director Alexandre Silberstein in an urban, avant-garde landscape, the Gentle Monster x Coperni campaign is a nod to the infamous movie « the Matrix ». It features a newly inspiring trinity composed of the singer Le Diouck and models Louise Roberts and Jeanne Zheng transporting us into the two brands technological universes.

    Already seen in the SS22 Coperni show during Paris Fashion Week last September, and worn by celebrities like Zendaya, Gentle Monster, and Coperni take us into the matrix: the promise of a futuristic voyage.

  • Maria Nilssdotter with new jewelry collection Fever

    Written by Fashion Tales

    Maria Nilsdotter unveils a collection of jewelry that distills the essence of desire. Drawing inspiration from its wild and hallucinogenic nature, each piece is dripping with emotion on the edge of delirium. 

    Centered around a heart in flames, Fever is a literal interpretation of temperature’s rising. The collection highlights heart-shaped red garnets, drop-style bleeding hearts, freshwater pearls and black diamond eyes with sapphire tears, while a gilded match pendant and a silver matchbox cover refers to setting feelings ablaze.

    Fever seeks to capture the immediate need for another person, one that takes place long before the happy endings. Celebrating and transforming its magic into tokens of affection. Wearing your heart on your sleeve, around your neck, or wrapped around someone else’s finger.

  • Tommy Jeans dropps a second collaboration with AAPE BY *A BATHING APE.

    Written by Fashion Tales

    Tommy Jeans once again teams up with AAPE BY *A BATHING APE with a collection including outwear, cold-weather accessories and collectible skateboards fuses AAPE’s streetwear style with Tommy Jeans iconic street prep. 
AAPE’s classic camo print gets a new twist in red, white and blue and pairs with the Tommy Jeans plaid in deep green. Launching January 14th.

    Check out the full collection here