• 5 Reasons to Knot Wrap this Season

    Written by Yasmine

    Try something new this season, let yourself shine and the creativity flow with sustainability on top of our minds. How about a scarf that turns into a shopping bag, a headscarf, and a statement accessory? Meet the reusable, long-lasting fabric that does all this and more.

    Since earlier this year, I have had the perfect knot wrap. It’s ethically sourced, with care for the environment. And can be reused however you like. In basic terms, is a classic scarf, but to make you understand what you can do with a simple scarf, here are some ideas – let’s minimize our consumption and think outside the box.

    1. Make a statement
    Let's make your Knot Wrap your new accessory. With such a range of fabrics, patterns, and colors to choose from (which you also probably have some scarfes you don't use) you can easily coordinate your shopping purchases with your outfit of the day or use as a gift wrap. I use it around my neck, but during the summer have had it wrapped around my bag for that pop of color.


    2. Take up a new hobby
    Knot Wraps were inspired by the ancient Japanese tradition of furoshiki. Originally used to wrap up clothes when visiting the bath house, furoshiki has become a fun and addictive way of wrapping gifts and items. Learn how to create some really smart and creative wrapping ways with Furoshiki. 

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    3. The gift of giving back & Endlessly reusable
    The Knot Wraps can be used to wrap a gift for yourself or others, while also being mindful of environmental impact. It’s definitely what for example brand Lush believes, whom also inspired me to write this list - their many different 100% organic cotton wraps are made by re-wrap, a women's cooperative in India, that tutors rural women in sewing skills, admin, and other production processes. Not to mention, they break every day for Yoga sessions to make sure the women feel mentally and physically ready for the day. Others have been created from recycled plastic bottles, which are melted down and spun into thread, ready to be woven. For those vintage lovers out there, a company in the UK sources vintage scarves that can be gifted and reused as Knot Wraps.

    4. Create a customisable bag
    Did you know you can create a bag out of your scarf? You can simply wrap and rewrap practically anything. This expertise needs a bit of a larger scarf. Wrap it in two of the ends, with a double knot to see it transform into a bag for your disposal. Not to mention it’s a time saver, if you are wrapping a gift for example - for all of those times with the tape and sizzors trying to create the perfect wrapping. See everything you can do with a scarf in a tutorial here


    5. Hair tie
    The classic hair tie can, if you are creative, be transformed into a various of options - as a scrunchie, headband or why not something new I haven't even thought of? The possibilities are endless, if you are just brave to try. 

    Now go and check in your wardrobe if you found an old scarf you can create some new found magic with! If you have more ideas, feel free to let me know! 

    Scarf on the picture: The Feel Your Inner Power Know Wrap  

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  • Introducing STELLA by Stella McCartney

    Written by Yasmine

    The fashion brand Stella McCartney is entering the world of skincare, with sustainable ethos and commitment to cruelty-free products. Which the brand calls “conscious luxury”  titled STELLA.

    The new line includes vegan and cruelty-free products that each is inspired by nature. The first launch includes three products, a cleanser, serum and moisturising cream. The STELLA Reset Cleanser, is a multifunctional product that removes makeup and impurities from the surface of the skin, while helping it to retain its natural pH level. Followed by STELLA Alter-Care Serum, a combined skin serum and eye cream for that effortless look. Also said to improve the skin’s tone and texture to in the long run help with the skin barrier. Lastly STELLA Restore Cream, which is supposed to be moisterising and help with lines. 

    In a press release Stella McCartney says that “I was raised to see things from a different perspective, to question and challenge conventions, to seek out another way. Growing up in Scotland, I learnt to smell nature, hear her, learn from her and most importantly respect her.'' 

    The products are made with 99% natural-origin ingredients, with the final 1% acting as a preservative. Key ingredients within the range include Organic Rock Samphire, Biotechnological Lingonberry Extract, Wild Organic Birch Sap and Wild Harvested Dulse Algae Extract. They only uses reusable bottles made from recycled glass, reusable pump kits made of recycled social plastic and an airless pump to minimize product waste. 1% of all STELLA sales will also be going towards the NGO Wetlands International conservation, with a view to support ongoing regeneration projects and restoration efforts. Read more about the new beauty line at StellaMcCartney.com

  • CALVIN KLEIN 2022 FALL CAMPAIGN

    Written by Yasmine

    The world of fashion is flourishing with the latest news of fall campaigns and not to mention the glamour of New York Fashion Week, where we can follow the crème de la crème of fashionistas.

    One of the launches of the season is Calvin Klein’s 2022 Fall Campaign. The acclaimed brand has yet again some of the world's greatest talents starring in their campaign - always with an artisitc touch in its visual photography and presentation. This time starring acclaimed actor and director Chloë Sevigny (then you know it will be amazing and authentic) followed by a team of actor Dominic Fike, artist Jennie from BlackPink, and actor Yahya Abdul-Marteen II to name a few.

    They are cherishing the feeling of being themselves, of course while all wearing new underwear and loungewear styles, which has made Calvin Klein flourish over the last couple of years. New this time is the Embossed Icon – the signature Calvin Klein logo reimagined in a repeating design, and Bonded Flex – which offers wire-free comfort with innovative support in a seamless knit – both made with a blend of recycled materials seen worn by Jennie in the photos. Another new silhouette including a one-shoulder bralette, and modernation of the classic Modern Cotton Naturals with new shades and cuts with a focus on more sustainable sources of fibers. To make us all feel comfortable this fall. Not to mention, minimalism is back. 

    See some of the campaign shoots →  

    Learn more about the new styles on calvinklein.com

  • Tommy Hilfiger X Richard Quinn

    Written by Qim Claesson

    Tommy Hilfiger announces the launch of the Fall 2022 Tommy Hilfiger X Richard Quinn capsule, co-designed by Tommy Hilfiger and celebrated designer Richard Quinn, who received the inaugural Queen Elizabeth II Award for British Design in 2018.


    The capsule intermixes Quinn’s signature use of bold pattern and exaggerated silhouettes with Hilfiger’s iconic take on American classics, from the varsity jacket to the 5-pocket jean, the chino to the leather jacket. Across a total of 40 pieces, the capsule is inspired by a panoply of cultural archetypes, including punk, explorer, cheerleader and jock, and serves as a resounding, gender inclusive celebration of individual style.

  • THE ESSENTIALS OF SEPTEMBER

    Written by Yasmine

    There is much desire to carry on the summer feeling of calmness, and the sun on your skin - not to mention the minimal use of product. So let's try to continue at least throughout the begining of fall. From an easy mascara, tinted serum and the hair accesorries you can keep on going this September. It dosen't always need to be difficult (or costly).  I have gathered some of the small beauty helpers from summer into fall, that you can keep. Here are the tiny hero's that fit into my back pocket.

    For an quick, easy, and effortless routine. 


    Water Gel Cleanser + Cleansing Balm, Budgie
    As we start to get surrounded more with people and probably airpollution. A good cleanser is the way to go. Budgie released a serie of cleansing balms and a wash that are not only a treat for the eyes, but actually quite good. The water gel wash has nourishing avocado extract with a tint of exfoliating BHA extract that works with a focus for combination/normal skin, while the cleansing balm is more for dry/normal skin that's better for that heavier makeup. For an affordable price, you get a good face cleanser that does the job of taking away your informal makeup.

    The Marshmallow Primer, NYX
    The primer gives the immediate feeling of good times. As the name, the primer has a gentle uplifting sweet smell of marshmallows as you apply it – which gives you that warm and positive feeling before tackling your day ahead (perfect for a Monday cheer). It’s easy to apply and gives your makeup a soft and matt finish. It’s a lovely primer to have for the kind and natural looks. (And easy to find at your nearest NYX distributor)

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    Big By Definition’ Mascara, Sephora
    To continue the effortless summer look, one only needs mascara. The new Sephora mascara does the trick. Decide if you want to apply it one time for a more subtle look, or 2-3 times for that definition effect. 

    Sensitive Eye Cream, Emma’s
    As the fall gets a bit dryer, we tend to forget the delicate area around our eyes. Hydrate your under-eye area quickly and effortlessly with the eye cream from Swedish brand Emma. What I really like about this one, is that it’s so light. It’s a great eye cream when you simply want something light and hydrating before applying makeup.

    C Beyond Triple Serum SPF 30, ILIA
    Continue to get that easy breezy skin with the ILIA Skin Tint. While it’s named a serum, it has a tiny tinted touch, depending on the shade you decide. And as SPF is as important during the fall and winter, it’s a perfect product to get that protection as well, without having to use both sunscreen, moisturizer, and a foundation. Apply it easy with your fingertips or a foundation brush. 

    Scrunchie, Cloud & Glow
    By now, many of us have changed our tiny black hair nodes, to scrunchies. In a way to keep our hair healthier and less possibility for hair breakage. The tiny brand has a box of three scrunchies, and yes you will need all three as they disappear and reappear around the apartment. This one, in the photo - in a lovely ‘’cloud’’ blue color.

    Photos by Yasmine Mubarak

  • THE NEW PRADA PARADOXE EAU DE PARFUM

    Written by Yasmine

    The new Prada Paradoxe Eau de Parfum, is Prada's new iconic signature fragrance. A feminine floral fragrance that invites us to explore and express the paradoxical and multidimension in us. To celebrate that you are constantly changing, that you are always yourself.

    Master perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu collaborated with Miuccia Prada and Raf Simons to reconcile timelessness and avant-garde, nature, and innovation. The new Prada fragrance wishes to embrace the paradoxes of iconic ingredients to reveal new scented sensations. Reinventing freshness with the first Neroli bid extraction to capture the flower fresh dimension.

    The new fragrance was presented through a film directed and starring Emma Watson. The actor, activist and now director is the perfect fit for a fragrance celebrating the multi-dimensions of ourselves. The floral ambery fragrance with white musk braces the paradoxes of iconic ingredients. For example, Amber but named Ambrofix™, from a bio-converted amber, and a new revolutionary musk molecule: the Serenolide™, for an intense yet subtle and comfortable trail noticeable right from the top.

    The lovely bottle comes in three different sizes, in a triangle shape that fits lovely in the bathroom and travel bag. A new aspect of the perfume that work in line with Emma Watson’s sustainable work is that the perfume is refillable. The glass bottle has been designed to limit its weight and use of glass, which makes it even more useful. The fragrance is also built on three sustainably sourced ingredients including Moroccan Neroli Oil, Vanilla Infusion and Calabrian Bergamot Heart. Another aspect is it’s reinventing of the iconic code of the brand: its triangle logo. The shape of the bottle is softened by rounded angles, while the coral pink blends with the black cap and Prada logo.

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    The scent takes you straight to a sweet and feminine feeling - it's perfect to start your empowering next chapter with. As the scent and campaign film wish to embrace is the power of being many different things at the same time. It kind of helps that Emma Watson herself is fronting the campaign. In a quote, Emma Watson hopes the fragrance can give women a little more space to celebrate ourselves - and it sure does.

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    Top Notes: Calabrian Bergamot Heart, Tangerine Essence, Pear Accord
    Heart Notes: Neroli Essence and Neroli Bud Essence, Tunisian Orange Flower Heart Absolute Blossom, Jasmine Sambac Absolute
    Base Notes: Amber Accord (Ambrofix™), Laos Benzoin Resinoid, Madagascar Premium Bourbon Vanilla Infusion, White Musk Accord (Serenolide™)

    Photos by Yasmine Mubarak 

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