• Vivienne Westwood's exclusive design for Specsavers

    Written by Fashion Tales

    On 4 April Specsavers will launch its latest design collaboration with Vivienne Westwood. The Vivienne Westwood collection is exclusively available at Specsavers and includes 13 optical frames and 3 sunglasses. All optical and sun frames can be customized into sunglasses, opticals, and tinted lenses as well, so the actual collection is even bigger. The stylish frames are partially made from Eastman Acetate Renew, which is a combination of recycled single-use plastic and bio-based materials that come from sustainably sourced wood pulp.

    This is a collection like no other; the Vivienne Westwood eyewear collection takes inspiration from key design signatures of the British fashion house. The contemporary frame range of glasses and sunglasses features designs and styles for everyone. The frames are adorned with iconic prints and graphics that are centered around the Westwood orb, and are crafted out of acetate and metals, in a wide range of shapes and styles. Each frame also features a signature Vivienne Westwood design; from bold tartan prints, monochrome DIY style graffiti, V-cut temples to Rococo inspired detailing.

    In line with the Vivienne Westwood’s ethos, the collection has been developed with consideration to its design, durability, and sustainability. Each frame is partially made from Eastman Acetate Renew, which is a combination of recycled single-use plastic and bio-based materials that come from sustainably sourced wood pulp. Specsavers Head of product Caroline Schiller says, ” Specsavers is proud to add this brand to its designer collection! Vivienne Westwood’s exclusive collection looks fabulous. It has the famous iconic Vivienne Westwood prints and graphics. The collection consists of different shapes and styles, so everyone can find a frame that suits their taste and face. We hope that we can surprise and help our customers to find a perfect pair of Vivienne Westwood glasses”.

  • Lizzo Revolutionizes Shapewear with the Launch of YITTY

    Written by Yasmine

    The three-time Grammy Award-winning artist Lizzo adds Fashion Entrepreneur to her career with the launch of her very first business – a revolutionary new shapewear brand launching April 12, 2022.

    Named after her childhood moniker, the launch of YITTY marks a lifelong dream come true. For nearly three years, Lizzo has put her heart and soul into building the size-inclusive brand from the ground up — all based on the principles of self-love, radical inner confidence, and effortless, everyday wear. YITTY marks an industry first: no-shame, smile-inducing shapewear designed for all body types, with sizes ranging from size 6X to XS. That blurs the lines of inner and outerwear. Every piece is designed to celebrate, hug, and love every single body. 

    Instead of thinking about size in this linear way, we’re thinking about it on a spectrum where everyone is included. Everyone’s size is just their size. It’s not high, it’s not low. It’s not big, it’s not small. It’s just your size,” said Lizzo. 

    Lizzo is no stranger to shapewear, admittedly she has spent most of her life being told to “reshape” her body based on society’s made up (not to mention unattainable) standards. “I felt that I was constantly being told through TV and magazines that my body wasn’t good enough. And, in order to be considered ‘acceptable’ I had to inflict some sort of pain upon it to fit into an archetype of beauty. Because of this, I’ve been wearing shapewear for a long time, maybe since I was in fifth or sixth grade.” 

    Just like her boundary-pushing and empowering music, Lizzo made a firm decision to no longer feel ashamed about her natural curves and contours. Instead, she wanted to create her own collection of body-hugging pieces that everyone would want to rock in the bedroom, at the club, to brunch with the girls, or simply chilling at home. Think of YITTY as a true celebration of your body.

    I was tired of seeing this sad, restrictive shapewear that literally no-one wanted to wear. I had an
    epiphany like, ‘who can actually do something about this?’ I decided to take on the challenge of allowing
    women to feel unapologetically good about themselves again,” said Lizzo. 

    YITTY debuts with three distinctive drops: NEARLY NAKED, a lightweight seamless collection designed to comfortably shape and firm your natural curves all day, every day; MESH ME, smoothing mesh styles that blend fashion with function, designed to wear as underwear or outerwear; and MAJOR LABEL, an assortment of everyday lifestyle pieces that are super soft, super bossy, and super YITTY. collections. Plus, the company’s unique business model would allow her to offer affordable price points.

    Get on the waitlist and be ready at YITTY.COM

  • 20 years of global fashion success with Odd Molly

    Written by Fashion Tales

    Odd Molly was born on March 25, 2002 in Stockholm. It all started with a conversation, each with a glass of wine and a sketchbook. Since then, the Swedish fashion brand has been a success. Odd Molly's collections hold the same style now as then, and are known around the world for their iconic use of lively pattern mixes, embroidery and colorful designs. The brand celebrates its 20th anniversary by showcasing the SS22 collection at NK in Stockholm on March 30.

    Since its inception, Odd Molly's vision to inspire women to go their own way and express themselves fully has permeated all collections. Their design includes the Scandinavian style with a more playful expression that exudes freedom and adventure. Influenced by nature, folklore and crafts from all corners of the world, they have managed to create countless design collections that have been praised by the fashion press and sought after by customers globally. The brand was named the brand of the year by Swedish Trade in 2007 and has since won fashion awards in Sweden, Germany and the Baltics.

    The inspiration behind the brand is Molly, a girl who lived a bohemian skater life in Venice Beach in the 80's and dared to break norms, follow her heart and go her own way. Odd Molly is today, 20 years later, an international company that with great success creates detailed garments with care and offers high quality and sustainable material choices.

    “We want to continue to inspire women all over the world to go their own way and express their own unique style,” says Anna Lönnerstedt, CEO of Odd Molly.

    The collections are well worked out and the mixed patterns carefully selected, where each garment can be easily mixed and matched with the rest of the range. Odd Molly's iconic style with mixed colors and handmade details and embroidery that are united in a perfect own expression runs like a common thread season after season. The positive response from customers at each collection release has meant that Odd Molly has developed its range continuously and included more and more products.

    The new anniversary collection pays homage to femininity and personal style. Through his design, Odd Molly wants to inspire women around the world to feel like their most vibrant selves, both inside and out. The collection includes elegant dresses, crisp cotton tops and sheer fabrics in a mixture of earthy colors such as olive green, natural white and red together with mango orange, berry tones and sea blue. The new collection is available in Odd Molly's web shop and at selected retailers.

  • Spring beauty essentials for April

    Written by Yasmine

    From serums, to a peach liquid blush; from a sun kissed bronzer to hydrating sun protection. Read about the go-to's for April below.

    Olehenriksen Banana Bright Vitamin C Serum Go ahead and be extra this spring, extra hydrated and extra glowy. The danish brand Olehenriksen Banana Serum is a perfect spring serum. The lightweight serum work against free radicals and pollution, while also prepping your skin for the rest of your routine. The iconic Banana Powder-Inspired Pigments Instantly illuminates and color corrects the skin, while Vitamin E is antioxidant that helps nourish and condition skin. The star of the product is however Vitamin C, with 15% it can be used daily to defend skin against environmental stressors such as pollution, brighten and reduce the appearance of dark spots and pores.

    CAIA Liquid Bronzer CAIA's Liquid Bronzer helps you to create a powerful look this spring before the sun hits us. The formula is super pigmented, which makes you only need a small amount of product to see results. Because of its creamy formula, this liquid bronzer is very easy to blend into a smooth and even finish - but you need a few times to learn how it works best for you. If you are a newcomer, wanting a lighter result - start by mixing the product with your primer or cream to make it easier to apply.

    Lancôme Advanced Génifique Sensitive Lancôme’s unique Génifique expertise, have been created for sensitiv skin. It's inspired by microbiome science, proven to strengthen skins barrier. Now when we are changing season, it can be a good time to recover your skin. The unique formula is enriched with 7 prebiotic and probiotic derived extracts, that protect against the effect of daily aggressors.


    Emma S. Hydrating Sun Protection After using Vitamin C and exfoliating skincare, a sunscreen is a must, even in April. The Swedish brand Emma S. has lovely news. A hydrating sunscreen that give your skin a  broad spectrum UVA and UVB protection. Having tried countless of sunscreens, you quickly learn if it works for you and what you want And this sunscreen works for me - I use it without makeup, since it gives me a super glow and hydrated feeling.  It's even water resistant,  and I can say workout approved! It don't get in your eyes after a  run outside. The product is also availble in SPF50, which I will chnage to in May when the sun gets stronger.

    Rare Beauty by Selena Gomez Soft Pinch Liquid Blush Last but not least, this Liquid Blush is weightless and long-lasting go-to product that blends and builds for a soft pop of color. It's infused with long-lasting color pigments for all-day wear. Made with our Botanical Blend of lotus, gardenia, and white water lily to help soothe, calm, and nourish skin. The 11 different colors are available in matte and dewy finishes. Use it with your fingertips, brush or use the doe-foot applicator and place 1-2 dots on each cheek as the video below. or Or why not eyelides and lips.

  • HERMÈS Womens Fall 22

    Written by Jahwanna Berglund

    If you mix Jane Birkin apres ski (after ski) and Jane Birkins role Naomi from a  Romance of a Horsethief you get HERMÈS Womens fall 22. 
    The collection which was present during Paris Fashion Week Is breathing femininity, equestrian tailoring and sleek silhouettes.