• Unique garments in limited edition

    Written by Fashion Tales

    Now, Wearegroup8, the brand that focuses on a few garments, is being launched limited editions. For each garment there is a model that has been reinterpreted to new originals under names such as “Le Pisteur”, “The 8x11x18 Bag” and “The Florentine Jacket “.

    We have chosen the garments that we have a special relationship and that we now want praise. We have updated them to unique garments in few copies. Now we hope to the garments should touch other people as much as they have touched us.”

    Nor have we locked ourselves in defined target groups, but want the garments should be worn by the one who likes them, regardless of gender and age.”

    Behind Wearegroup8 is the group that ran the Comme des Garçons Guerrilla store for one year in their office in Södermalm. For many years, they have had concept and strategy assignments for fashion and retail companies around Scandinavia and Italy.

    After so long time working with other people's brands, we came to the conclusion that it was time to create our own brand from scratch. We are not trained designers, but we want to focus on our dream layers and how to produce these at best way.”

    The garments from Wearegroup8 have been produced at a high level of craftsmanship. Material and details are carefully selected and come from manufacturers with quality as a sign. Everything is set up in Italy and in Japan. Every garment comes in limited edition in up to 50 copies and the garments are numbered.

    “The Florentine Jacket” is a clear example of the craft behind it. Wearegroup8 contacted the tailor Frederik Andersen at AW Bauer & Co who was commissioned to reinterpret the model, an Italian jacket upholstered in the 50s. Then one was chosen cuffs from English fabric manufacturer Hardy Minnis on Savile Row. The jacket was then sewn up by hand 30 copies in Italy.

    We want the garments to be able to live long and care for those who wear them. Our brand stands for the actual antithesis of new trends, new collections each season and above all wear and tear.”

    Wearegroup8 is available for purchase at JUS and in its own shop and showroom at Nybrogatan 52 in Stockholm, and at e-shop wearegroup8.se. The prices of the various products vary from about 3000-12000 SEK.

    As part of the concept, there are also selected fragrances from the Farmacia SS. Annunziata in the store for the first time in Sweden. The pharmacy and perfumery were founded for over 450 years ago in Florence. The scent “450” ​​is a reminder that Florence too is the renaissance cradle.


  • Deadwood turns trash into treasure with their RE:TURN project!

    Written by Fashion Tales

    It’s no secret that the fashion industry is a mega polluter. But there is hope! 95% of all textiles can be recycled, and leather is no exception. That’s why Deadwood was started in the first place and now the brand wants to give you a chance to be part of the recycling revolution. RE:TURN is a project where you can donate your old leather garments at the Deadwood flagship store in Hornstull, Stockholm, whether it be Deadwood or otherwise. The garment will be recycled and you will get a 20% discount on your next purchase. The donated garments will be given new life by Textilstudion in Sweden, in the form of a limited range of accessories on sale at select retailers. Let’s continue to do our part together!

    Join the movement on deadwoodstudios.com

    About Deadwood
    Stockholm based clothing brand Deadwood was founded in 2012 by Carl Ollson and Felix von Bahder. The original idéa was to give ethical fashion an well deserved energy boost. Deadwood’s core values are sustainability, integrity and loving rebellion - all for a better world. With iconic jackets and accessories, minimal harm to the planet and a community of people inspired to live more consciously Deadwood is now stepping up their online presense while continuing to work closely with premium retailers such as Galleries Lafayette, Harvey Nichols and Bloomingdales and also expanding their collaborations with artists and musicians.

    About Textilstudion
    Textilstudion was founded by Felicia Lundberg, Lovisa Nolander, Evelina Ingvarsson and Linnea Magnusdotter. The company believes in a circular textile industry and the goal is to mainly work with already existing materials. 

  • Exhibition about the furniture architect Finn Juhl at Nationalmuseum

    Written by Fashion Tales

    In the spring and summer of 2019, Nationalmuseum will mount an exhibition about the Danish architect and furniture designer Finn Juhl. One of the most influential Scandinavian furniture designers of the 20th century will be presented through an exclusive selection of his furniture, artwork and crafts. The furniture and furnishings on display comes from Finn Juhl’s home in Ordrup, outside Copenhagen, which he designed and decorated for himself in 1942.

    The exhibition presents Finn Juhl as one of the most influential Scandinavian furniture designers of the 1940s, 1950s and 1960s. His designs are characterised by a perfectionistic attention to detail, an intuitive sense for materials, and innovative thinking about constructions and the combination of materials. The furniture was usually produced in small artisanal series in collaboration with the master carpenter Niels Vodder. Yet Juhl was also one of the first Danish designers to design furniture for large-scale production in which the level of detail and joinery techniques of small-scale production were transferred to more industrial production.

    During the 1950s, Finn Juhl had a major impact in the USA. He was introduced to that market by Edgar Kaufmann Jr., then the curator of the industrial design department at the Museum of Modern Art, as well as through furniture showsinthe Georg Jensen store, a trend-setting venue for the presentation of Scandinavian design in New York. He was also commissioned to furnish the UN headquarters in New York and the Danish Embassy in Washington. From 1956–1961, Finn Juhl worked on an extensive project for Scandinavian Airlines in which he created a design profile for the company through interiors in both terminals and aircraft. During the 1970s, new materials, changing manufacturing processes and altered style ideals contributed to a decline in interest in his designs. In 1982 a retrospective exhibition of Finn Juhl’s work was presented at Designmuseum in Copenhagen, resulting in a revival of the hype surrounding the designer as well as newly aroused Japanese interest in his designs. Today, Finn Juhl’s original furniture and other items designed by him are extremely desirable icons on the auction market.

    The exhibition presents the original interiors of Finn Juhl’s house through pictures in various formats, together with around 25 original pieces of furniture and luminaires and works of art from his home by Asger Jorn, Erik Thommessen and Vilhelm Lundström, among others, as well as handicrafts by the textile artist Vibeke Klint and the ceramicist Alev Siesbye. Finn Juhl’s house and its original interiors were added to the collection of the Ordrupgaard museum through a private donation in 2008, and was opened for visitors the same year. Ordrupgaard is currently closed for renovations and will reopen in 2020. This has enabled the generous loan of furniture and furnishings from Finn Juhl’s home.

    The exhibition Finn Juhl: Architectural Furniture Designerwill be presented at Nationalmuseum from March 14 to September 22, 2019. The exhibition is a collaboration with Ordrupgaard, Copenhagen. The curator is Susanne Eriksson, Nationalmuseum.

    Nationalmuseum is Sweden’s museum of art and design. The collections comprise older paintings, sculpture, drawings and graphic art, and applied art and design up to the present day. The museum building has currently been renovated and reopened October 13, 2018. Nationalmuseum has partnerships with Svenska Dagbladet and the Grand Hôtel Stockholm.




    Photo: Anna Danielsson and Anders Sune Berg.

  • High degree of design and craftsmanship characterises the 2019 furniture collection from Edsbyn

    Written by Fashion Tales

    A strong tradition of craftsmanship permeates the 2019 collection of the Swedish furniture company Edsbyn. This year, Edsbyn is presenting an updated and revised collection of furniture by renowned designers such as Jens Fager, TEA and Andreas Engesvik, Oslo. The collection includes a number of new pieces of furniture in varying design languages, brought together by a high degree of craftsmanship. A stool, a table, an updated storage series and a sofa are found among the new products for 2019.

    – Since Edsbyn was founded in 1899, craftsmanship and respect for the raw material have been our top priorities, along with creating durable design with a soul, and never compromising at any stage of production, says Sofia Leanders, Marketing Manager, Edsbyn.

    – For the 2019 collection, we worked with Jens Fager, Andreas Engesvik and TEA, resulting in three pieces of furniture with a solid, elegant expression thanks to clean lines and a clear-cut design that is also exciting and inviting at the same time, she continues.

    Edsbyn works with Scandinavian designers and develops furniture in a strong craft tradition that stretches back more than a hundred years. The new pieces for 2019 speak the unmistakable design language of Jens Fager, Andreas Engesvik and TEA, brought together by Edsbyn’s high degree of craftsmanship.

    A solid wooden stool with a Nordic expression for Nationalmuseum

    Designer Jens Fager has received widespread attention, not only in his home
    country of Sweden, but across Europe, for his people-focused approach to design. He imbues his products with a sense of humour and poetry, while striving to find each product’s central function. In collaboration with Edsbyn, Jens designed the Arc Stool for the re-opening of the Nationalmuseum in autumn 2018. Arc Stool is a solid wooden stool with a characteristically Nordic design. The elegant lines and curves of the seat are borrowed right from the Swedish Nationalmuseum’s architectural style. The masterfully turned legs and foot rest lend the stool its finer details, reflecting Jens Fager’s deep respect for the wood.

    Material and dimensions: in accordance with standard range or by special order
    Rec. retail price from: SEK 4 700 incl. VAT
    For information on retailers, please visit: edsbyn.com

    A tasteful, contemporary sofa from Andreas Engesvik, Oslo

    The award-winning Norwegian designer Andreas Engesvik is known for his
    contemporary Scandinavian design. For Edsbyn’s 2019 collection, he and his
    studio created a trim, elegant sofa with soft lines and practical functionality. Clair
    Café Sofa blurs the lines between the private and public space. The
    straightforward contours of the sofa and the practical, aesthetic gap between the
    back and seat, make it both easy to maintain and easy to place.

    Material and dimensions: in accordance with standard range or by special order
    Rec. retail price from: SEK 19 875 incl. VAT
    For information on retailers, please visit: edsbyn.com

    Through Norrland roots, art and science become design

    Edsbyn joined forces with Thomas Eriksson Architects, shortened to TEA, to
    create a streamlined, airy storage series and a table with attitude. The Neat
    family has a graphic look and feel, and is designed to streamline elements and
    material. The trim base and doors make Neat easy to place in a wide-variety of
    spaces. Piece Table is available in a number of heights, making it perfect as a
    dining or work table. Piece Table can now be combined with the new Piece
    Serve, a recessed holder in the middle of the table that serves as storage, a
    planter or ice bucket. TEA draws great inspiration from their Norrland roots,
    exploring the intersection of art and science in their design.

    Material and dimensions: standard range or by special order
    Neat Green – Rec. retail price from: SEK 6 188 incl. VAT
    Piece Serve – Rec. retail price from: SEK 2 225 incl. VAT
    For information on retailers, please visit: edsbyn.com

    Edsbyn has had a strong craft tradition since the very start in 1899. It all began with a skilled craftsman and a little carpentry shop in Hälsingland, the heart of Sweden’s forest country, more specifically in the rural village of Edsbyn. With an innate respect for the raw material and a goal to make use of wood waste, Edsbyn started to craft Windsor chairs. Production really took off in 1953, after Illmari Tapiovaara, a Finnish architect, designed the Fanette Windsor chair for Edsbyn. Today, Edsbyn, in collaboration with leading Scandinavian architects, delivers high quality design for companies, organisations and public spaces.



    Written by Fashion Tales

    To shed light on the importance of sleep for a well-balanced life, Lexington Company launches their global Sleep Well. Live Well. campaign for the second consecutive year in conjunction with World Sleep Day. The campaign highlights the importance of sleep, sleeping habits, how to get a good night’s sleep, and of course finding your perfect match in bedding.

    We want to distance ourselves from what has previously been the ideal, to proudly work and be social around the clock. The ideal today is to be able to achieve a balance in life, which includes a healthy sleep habit. Kristina Lindhe, founder, CEO and Creative Director of Lexington Company.

    World Sleep Day occurs yearly on the Friday before the vernal equinox, and is a day where light is shed upon sleep, sleep related diseases and important subjects regarding sleep such as education, research and medicine. Lexington’s Sleep Well. Live Well. campaign launched on March 4 and lasts until World Sleep Day on March 15.

    Together with Sifo, a Swedish company operating in the field of opinion and social research, Lexington produced a survey called Lexington Company Sleep Barometer to map out Swedes sleeping habits. The survey shows that 94% of all Swedes believe sleep to be important but only 2% prioritize it. Career, family, social life and working out is what Swedes prioritize before sleep.

    The survey proves that Swedes need more and better sleep, as the survey takers sleep two hours less than they wish to every night.

    ”What your bedroom looks like as well as which bedding you use has a great impact on your sleep,” Kristina Lindhe said.

  • Tom Wood - The Act Of Denim

    Written by Fashion Tales

    Tom Wood have teamed up with professional ballet dancers Klara Maartensson and Jonathan Olofsson from the Norwegian National Ballet to showcase their Spring/Summer 19 denim pieces. With a focus on volumes and flexible fits the collection allows room to both move and breathe.

    Part of the inspiration behind our Spring/Summer 19 collection is California vibes and the 70's culture. In the collection you will find oversized silhouettes and layered comfortable looks. Introducing vintage white denim and two seasonal washes, beach worn and sky blue, all inspired by the shades of summer, salt water and the beach.

    Available in stores now.

    Photo credits: Martin Rustad Johansen
    Make up & Hair: Marte Hesvik
    Talents: Klara Maartensson, Jonathan Olofsson