Now, Wearegroup8, the brand that focuses on a few garments, is being launched limited editions. For each garment there is a model that has been reinterpreted to new originals under names such as “Le Pisteur”, “The 8x11x18 Bag” and “The Florentine Jacket “.
“We have chosen the garments that we have a special relationship and that we now want praise. We have updated them to unique garments in few copies. Now we hope to the garments should touch other people as much as they have touched us.”
“Nor have we locked ourselves in defined target groups, but want the garments should be worn by the one who likes them, regardless of gender and age.”
Behind Wearegroup8 is the group that ran the Comme des Garçons Guerrilla store for one year in their office in Södermalm. For many years, they have had concept and strategy assignments for fashion and retail companies around Scandinavia and Italy.
“After so long time working with other people's brands, we came to the conclusion that it was time to create our own brand from scratch. We are not trained designers, but we want to focus on our dream layers and how to produce these at best way.”
The garments from Wearegroup8 have been produced at a high level of craftsmanship. Material and details are carefully selected and come from manufacturers with quality as a sign. Everything is set up in Italy and in Japan. Every garment comes in limited edition in up to 50 copies and the garments are numbered.
“The Florentine Jacket” is a clear example of the craft behind it. Wearegroup8 contacted the tailor Frederik Andersen at AW Bauer & Co who was commissioned to reinterpret the model, an Italian jacket upholstered in the 50s. Then one was chosen cuffs from English fabric manufacturer Hardy Minnis on Savile Row. The jacket was then sewn up by hand 30 copies in Italy.
“We want the garments to be able to live long and care for those who wear them. Our brand stands for the actual antithesis of new trends, new collections each season and above all wear and tear.”
Wearegroup8 is available for purchase at JUS and in its own shop and showroom at Nybrogatan 52 in Stockholm, and at e-shop wearegroup8.se. The prices of the various products vary from about 3000-12000 SEK.
As part of the concept, there are also selected fragrances from the Farmacia SS. Annunziata in the store for the first time in Sweden. The pharmacy and perfumery were founded for over 450 years ago in Florence. The scent “450” is a reminder that Florence too is the renaissance cradle.