• Acclaimed makeup brand Pat McGrath Labs launch collection at Sephora Scandinavia

    Written by Yasmine Mubarak by Fashion Tales

    Makeup Artist Pat McGrath has revolutionized the beauty industry for more than two decades. She has been on the front line of countless runway shows, being responsible for the make-up looks for brands such as Prada, Miu Miu, Gucci, Lanvin, Louis Vuitton, Bottega Veneta, Givenchy, and Alexander McQueen to name a few.

    Not to mention, worked with countless magazines, advertisements such as Cover Girl and created luxury cosmetic brands. In 2021 she was made ‘Dame Commander of the Order of the British Empire’ as the first makeup artist, for her service in the fashion and beauty industry. And the queen of fashion, Vogue’s Anna Wintour preached McGrath as ‘’the most influential makeup artist in the world.’’.
    After years of working within the industry, she launched PATH McGRATH LABS, a bold collection composed of essential, iconic products that helps you recreate the beauty looks of the makeup artist's continuing legacy. From eyeshadows to eyeliners to foundation and lipstick, McGrath has created a wide range of shades for different occasions that adapts to every skin tone. The collection is set to please both the industry professionals as well as the makeup enthusiasts at home. An exclusive preview of the base collection, that will launch at Sephora Scandinavia shows a deep range of products and we are here for it.

    I am always on the search for that “perfect red lipstick” and Pat McGrath Labs lipstick Elson 003 is definitely one of my top fives. I look forward to trying more from her brand when it launches at Sephora” Elva Ahlbin, Makeup artist and beauty editor

    Pat McGrath's Labs will be exclusively available from April 2021 in Sweden and Denmark’s flagship stores’ and online at sephora.se

  • Häringe

    Written by Fashion Tales

    Odalisque visited Häringe last week for a photoshoot. We love Häringe and think you should bring your favorite person or family there, everybody needs to get away sometimes.

    You can find Häringe Slott just 25 minutes south of Stockholm, in a beautiful and idyllic location. The Palace reminds of a bygone era of splendour and exaggeration. The city feels far away when you’re walking over the expansive estate, next door to the archipelago and a large nature reserve. When staying at Häringe you will eat dinner in one of the chambers, drink coffee in one of many parlours and spend the night in one of the different wings of the palace. The days are filled with long walks in the nature reserve, swim in Sweden´s first swimming pool (by 1930’s Olympic standard measurements), archipelago sauna with a fantastic view over Landfjärden, bowling in its classic skittle alley from 1930’s or inspiring meetings by the fruit garden.
    The palace from 1657 has hosted many extravagant parties and guests during the years - Greta Garbo, Josephine Baker, Danny Kaye och Elisabeth Taylor - to name a few. Today, the palace welcomes everyone who wants to get away from the big city for a weekend, enjoy our palace menu on the sunny terrace and participate in creative conferences and meetings in a unique, inspiring environment.

  • Hermès AW21 men’s RTW

    Written by Fashion Tales


    The well oriented and comprehensive brand showed us a digital AW21 collection into the finest perfection.
    Taking us through the season in harmonious tones and well-tailored pieces selected in the finest materials as usual.
    Hermès also showed us how you step up to present the assemble between humans and clothes digitally.

    “A collection that encourages us to renew the movement of the world. Inside-outside, the collection leaves their framework, 
offering a palette of games of lines and colours: a source of energy.”  - As the house describes it.

    While still winter in the northern hemisphere, we cannot help to look forward to the way Véronique Nichanian presented the masculine way to attend the fall of 2021.


    Written by Fashion Tales


    ”The Importance of Wearing Clothes”

    Daniel Lee is once again showing us the importance of wearing impeccably designed clothes. Earlier this week Bottega Veneta reviled their Spring Summer 21 collection, the show that was presented in secrecy back in October for a limited and Covid-19 restricted number of  people now made its scene to the public eye.

    In a stated voice over artist Neneh Cherry 
    Questions beauty, clothing and what feelings it brings to her. 

    What is beauty? The rough and the smooth. The straight, the narrow, and the inside open”

    ”I feel that the thing that we wear, the thing that we put on our body is like a second skin”

    The show that was influenced by the 70s strikes all rights in pastels and will be launched this summer. 

  • Chapter One of CHANEL’s 100th year Anniversary of N°5

    Written by Yasmine Mubarak by Fredrik Hultén

    Next year, in 2021, the legendary perfume,  N°5, turns 100 years. First out in this celebration is both a new face of Chanel Fragrance, but also a new rethinking of the historic perfume.

    Chanel is writing a new chapter in the story of its legendary perfume, where the power house wishes to portray a woman of her time, whose radiant energy responds to the force of lunar attraction. As a new face of this energy and campaign Chanel’s Head of Global Creative Resources Fragrance and Beauty Thomas du Pré de Saint Maur chose acclaimed french actress Marion Cotillard. In a press release Thomas du Pré de Saint Maur states that “Marion was the obvious choice,” “Returning to a French actress meant returning to a subconscious image of French femininity dear to the spirit of the House.”

    Thomas du Prè de Saint Maur also explained the Chanel woman - A woman, who doesn’t escape herself, but faces herself. 
    However, this is not the first time Marion Cotillard front the Chanel House, she has been an advocate since the beginning of her career. But this is the first time that the Oscar-winning actress will be the face of a fragrance. With this, Marion Cotillard gracefully continues the history of feminine icons who have been the face of the parfume;  Marilyn Monroe followed by Catherine Deneuve, Carole Bouquet and Nicole Kidman.

    Marion Cotillard herself says that “I felt an instant connection with N°5 which, more than a fragrance, is a work of art. Something I always dreamed of,”

    Behind the camera is the Swedish Director Johan Renck who visioned the idea of taking the perfume and Marion Cotillard to the moon. More than a piece of decor, the moon is associated with femininity and symbolizes renewal, as well the gold and hapiness of the film fits since the holiday season and year is around the corner.

    The story begins in the streets of Paris under the moonlight, and continues high above the sky to the moon. Marion Cottillard dressed in an all classic silhouette yet modern gold embroidered lace dress, which accompanies each movement. The flowers and foliage pattern embroidery, the Chanel’s Artistic Director describes as a ‘’entrusted to the virtuosity of sixteen Lesage embroiderers’’. During the story, on the moon - the dance we see between Marion Cottillard and the Étoile dancer Jérémie Bélingard is like the gold moon, a third actor in this story, bringing us into this fairytale story of love, but with much humor and happiness.

    This new campaign wishes to pay tribute to the history of N°5, but also now, express joy for Martion Cottillard but also equality between two people. The woman and man guide and support each other in an elegant dance. Concluding in a story of a woman who strives to accomplish her dreams which is the power of the Chanel fragrance.

    Watch the new campaign video here: https://youtu.be/qeMqcApmS7g

  • Lush expands Afro Hair Care range with an in-house specialist, Sarah Sango

    Written by Fashion Tales

    Lush’s cosmetic formulators have developed a range of six new products which cater to afro hair needs. With over 19 years of experience in the industry, Afro Hair Care specialist, Sarah Sango, has worked with the HairLab team to curate a range of products including a co-wash, two conditioners and three styling products.

    Sarah Sango joined Lush two and a half years ago and identified an opportunity to expand the range to further encompass afro hair needs. Equipped with recipes from her family and community and knowledge from her high profile career she formulated products with the HairLab team to address the needs of afro-textured hair. The fragrance of each product is tailored to complement each other.

    Family inspired recipes, made with natural ingredients that love on the curls and coils of Afro hair. When I look at these six products sitting together, I think joyous thoughts, knowing from cleansing to defining my style there is finally an Afro Hair Care range available for the community in every Lush store. Our ‘Fro’s are worn in different shapes and sizes. Hair grows up, out, and down. On Monday I might install my lace front, on Friday Box braids down to the ground? The styles are endless so you can imagine how many more products can be created. Afro hair is a journey, and mine with Lush is just getting started.”
    - Sarah Sango, R&D Stylist & Afro Hair Specialist

    Conditioners and Co-wash

    Avocado Co-Wash

    Previously part of the range, Avocado Co-Wash has been reformulated to give curls, coils and anyone who wants a gentle cleanse an SLS free wash! This co-wash contains Fresh Avocado, packed with vitamins A, B, C and E, and proteins, lecithin and potassium which help to condition and deeply moisturise the hair.

    Power Conditioner

    The intensive, reparative one. This conditioner moisturises and thickens for added bounce Power is loaded with ingredients to give you fresh from the salon hair such as maple syrup to plump up the volume, swelling the hair cuticle for effortlessly enhanced body.

    Glory Conditioner

    The deeply moisturising one. Inspired by a homemade recipe, this creamy conditioner will moisturise curls and coils, leaving it anything other than medi-okra. Glory contains okra gel which is rich in magnesium, which thickens and volumises without robbing you of condition; a real super green ingredient.

    Styling and LOC method products

    What is the LOC method?

    LOC is an abbreviation for “Liquid, Oil & Cream”. This method involves applying three products in a particular order onto freshly washed hair. You can follow by twisting or braiding the hair strands together for a protective style, or just leave to air dry. This method helps to lock moisture into curls, leaving hair thoroughly moisturised. Wearing your hair in a protective style after using the LOC Method is a great way to style and define curls without the use of heat”​
    - Sarah Sango, R&D Stylist & Afro Hair Specialist

    Super Milk Conditioning Spray

    There’s a new super hair-o on the horizon! A multifunctional product that works for everyone; Super Milk is a product to serve a thousand needs. Full of Almond, Coconut & Oat Milks this spray delivers hydration and definition without weighing the hair down in this ultra-lightweight leave-in conditioning spray.

    Spray into curls to boost and refresh them throughout the day or spritz over wet hair of any texture and shape as a leave-in conditioner to help detangle. This primer also protects the hair from heat prior to blow-drying or heat styling.
    Use as your liquid in the L.O.C Method.

    Renee’s Hair Souffle Hair and Scalp Oil

    Based on a family recipe for a homemade hair treatment, this souffle is a real treat for the hair and scalp. Sarah’s sister Renee would be given lots of shea butter from a friend after her visits to Ghana, so instead of using it just on the skin, she would make her own hair balm with it. Renee would make the souffle at home with shea butter and essential oils that she would then share with the whole family. Inspired by the family recipe, Sarah decided to share her sister’s product with everybody!

    Work a little, or a lot depending on your curl structure, between hands and apply through wet or dry hair to style. Use as a leave-in lotion or for twisting out to maintain moisture, shine, and to encourage your natural curls to look their best. You can also massage into your scalp for when you need a drop of extra moisture as castor oil soothes and encourages hair growth. Use as your oil in the L.O.C Method.

    Curl Power

    Protein-rich hair cream with linseed gel and molasses to moisturise, define and celebrate curls. Scrunch or smooth through towel-dried hair after your leave-in conditioner for hold and protective hydration. Use as your cream in the L.O.C Method.