UGG DEBUTS PLANT POWER, A COLLECTION MADE WITH CARBON-NEUTRAL, PLANT- BASED MATERIALS
Iconic styles are reimagined with renewable sugarcane, Hevea rubber, natural hemp, and TENCELTM Lyocell from responsibly harvested trees.
Southern California-based global lifestyle brand
UGG® recognizes the importance of protecting the planet
for future generations. Building on FEEL GOOD., the brand’s sustainability platform launched in October 2020 to articulate its long-term goals and commitment to people and the planet. To commemorate this
important program, UGG® proudly introduces the dual-gender Plant Power Collection. Addressing the issue of carbon emissions, a key driver of global warming that threatens our oceans, atmosphere, and overall way of life, the collection features three footwear styles thoughtfully crafted with carbon-neutral, plant-based materials.
The barnd says ““At UGG, we are committed to doing our part to combat climate change,” said Andrea O’Donnell, President, UGG® & Koolaburra by UGG® of Deckers Brands. “Our design team took inspiration from our iconic styles and created new silhouettes made from carbon-neutral, plant-based materials. The resulting Plant Power Collection tells a story about what is possible, and it is an exciting step in on our journey towards a more sustainable future.”
“Lenzing is proud to collaborate with UGG on their UGGplushTM technology using TENCELTM branded Lyocell fibers,” said Robert van de Kerkhof, Chief Commercial Officer, Lenzing AG. “Our sustainable wood-based fibers are an excellent choice for the environment, and a natural choice for products that require comfort and breathability. We are committed to supporting brands like UGG who have set sustainable commitments that support both people and the planet.”
Recreating the iconic look and feel of the UGG® brand’s ever-popular fluff franchise, the Fluff Sugar Platform and Fluff Sugar Sandal feature eye-catching design elements, platform outsoles, and responsibly sourced materials. Derived from renewable sugarcane, the SugarSoleTM foam outsole allows for reduced dependency on fossil fuels by replacing petroleum-based materials; sugarcane is a rainwater-dependent resource that removes CO2 from the atmosphere and does not require irrigation. The feeling of UGG® comes from fluff made with plant-based TENCELTM Lyocell, made of wood pulp converted into regenerated cellulosic fibers sourced from responsibly harvested trees. The trees are grown on sustainably run farms that are certified by the Forest Stewardship Council (FSC) and the Programme for the Endorsement of Forest Certification (PEFC), two leading organizations promoting sustainable forest management.