No. 5
  • UNIQLO continues its collaboration with J.W Anderson

    Written by Fashion Tales

    Today the 8th of March 2019, the new collaboration collection between UNIQLO and the world-famous fashion designer J.W Anderson is launched. The collection is inspired by classic British workwear combined with UNIQLO's unique craftsmanship and focus on materials and function. The result is a new collection of timeless key garments that suits everyone.

    The collection becomes part of UNIQLO's Lifewear philosophy and reflects the values ​​that the brand has in the form of material and functionality.
    “We believe that this collaboration will continue to become part of the foundation of people's wardrobes around the world,” says designer J.W Anderson.

    The third collaboration collection includes classic garments such as trench coat, checkered blouses, paisley patterned skirts and rugby sweater - all of which are a clear part of J.W's DNA.

    The collection will be released at UNIQLO's store at Kungsträdgården in Stockholm and at on March 8th.

  • An End of an Era and a New Beginning

    Written by Anonymous

    One last time we got to see the creation Mr. Lagerfeld, along with Virginie Viard, transformed Chanel’s home away from home, this time into a winter wonderland reminiscent of a small village in the French Alps.

    Large tweed fedora hats, seductive silhouettes with a masculine sway, Houndstooth, tartan and big check motifs, . A mind blowing postuum show from the fashion maestro. Winter white, beige, black, and navy blue were met with bursts of purple, fuchsia, brick and emerald green, elegant nonchalance. Ski outfits juxtaposed with urban wear, embroidered snowflakes in white and gold vinyl on chiffon and feather ‘snow-ball’ dresses. And the bags; a faux fur and quilted leather fanny packs and the 2.55… swoon!

    Blowing our minds as always with a Montreuil set designer showing us drop dead dedication. 

House ambassador Penelope Cruz walked down the runway along side some of Karl’s high end muses like Kaia, Cara, Vittoria and Luna.

The fashion industry has lost a true force, however with Lagerfeld’s perfectionist approach and eyes in the future, we assume he made detailed plans to keep his mark in the house and we won’t be disappointed in the seasons to come. 

    ”But don’t you think… That kindness and love could change a man?” – Victor Hugo

  • BIK BOK presents: Cajsa Wessberg

    Written by Fashion Tales

    On International Women's Day, March 8, Bik Bok and illustrator Cajsa Wessberg are launching a design collaboration to celebrate sisterhood.

    The basic idea behind my collection with Bik Bok is to showcase the strength of the sisterhood. The whole collection is based on giving and receiving love. With the collection and illustrations that adorn the garments, I want to convey the strength of believing in themselves and their fellow sisters, ”says Cajsa.

    The collection consists of two track suits, a silvery set in lurex, a jacket, a hoodie and accessories. A print illustrated by Cajsa is used on most of the garments. The illustration shows individuals embracing each other. The collection is colorful and oars of the same playfulness and confidence as Cajsa herself.

    As part of the collection, a poster illustrated by Cajsa is also being launched. This also illustrates individuals who embrace each other but in a different form. The symbolism is the same and is based on the importance of taking care of each other and themselves, the sisterhood.

    The poster comes in a limited edition of 500 pieces and for each poster sold, Bik Bok donates the entire surplus to the women's rights organization Kvinna till Kvinna.

    When we include design collaborations, it is important for us that the person in question gets his voice heard and really feels that it is her collection. Throughout the process, Cajsa has been very involved and clear about what she wants to convey. Both what comes to design and concept. We are incredibly proud of the results and grateful to be able to present the collection and poster for our customers, ”says Lina Tellström, Marketing Manager at Bik Bok.

    Bik Bok x Cajsa Wessberg is launched in selected Bik Bok stores and online on March 8, 2019.

    Rates vary from SEK 149–699.

    The poster costs SEK 99.

  • A NEW ODD MOLLY : Neneh Cherry and Titiyo

    Written by Fashion Tales

    Odd Molly makes a restart with a unique collaboration and new communication. It is manifested by the creative collaboration with renowned musicians and sisters Neneh Cherry and Titiyo. They become Odd Molly's ambassadors, faces out in campaigns and participating in the work around the collections. The spring campaign will be the first result of the collaboration.

    Neneh Cherry and Titiyo become Odd Molly's ambassadors throughout 2019. The creative collaboration with Odd Molly is the first time Neneh and Titiyo do something similar with one fashion brand. And as musicians and sisters make it all something unique.

    It is the first time that my sister and I do something together in a job context. So it feels extra fun that Odd Molly thought of us. Odd Molly is a brand that has not been self-evident in min wardrobe, but now I'm craving for more color and pattern. Therefore, the timing and challenge feel completely right. It will be great fun to make this trip together, ”says Titiyo about the collaboration with Odd Molly.”

    The new collaboration is part of a larger venture that Odd Molly does to strengthen the brand's identity. In early February, Odd Molly opened a flagship store at NK with an updated store concept and with a selected range. And the spring campaign will be the start of a new communication.

    Odd Molly as a fashion brand has always stood to dare to go his own way. And now we start one new trip. Therefore, we are very happy and proud to present a longer collaboration with two unique artists and personalities who stand for similar values ​​to us, ”says Jennie Högstedt Björk, CEO of Odd Molly.

    Neneh Cherry and Titiyo are known as singers and songwriters with long outstanding careers within the music. Recently, Neneh won a Grammis for this year's electro / dance with the album Broken Politics. Titiyo is up to date with a new Sweden tour in the spring of 2019.

    Odd Molly is a Swedish fashion brand founded in 2002. In 2007, the brand Guldknappen won distributed by the Ladies World. The same year, it was named this year's clothing brand by Svensk Handel. Today, Odd Molly's collections are sold in 34 countries.

  • The doors that turn your IKEA kitchen into gold

    Written by Fashion Tales

    Your IKEA kitchen can now become one of the world’s most exclusive, with gold treated doors and 24 carat gold detailing. The collection called GULDKANT is the result of a Swedish design collaboration between the kitchen company Picky Living and lottery brand Triss, which will be available for order from the beginning of March.

    Picky Living and Swedish lottery brand Triss are initiating an exclusive design collaboration by the name GULDKANT. They co-produce golden cupboard doors for IKEA’s kitchen METOD and sideboard BESTÅ. The fronts of the doors are manufactured from gold-coloured stainless steel, while the legs and handles have been plated in genuine 24 carat gold.

    The domestic familiarity in IKEA meets extravagance in the form of genuine gold. With the design collection GULDKANT, that we have initiated in collaboration with Triss, our common ambition is to create the world’s most exclusive IKEA kitchen. The result reflects the ambition: cupboard fronts that stand out whilst retaining a simple stylishness”, says Henrik Haij, CEO of Picky Living.

    The gold-coloured stainless steel plate is bent around the edges of the doors and common to both kitchen and sideboard is the choice of a black granite benchtop to balance the overall impression.

    When it suddenly happens and the lottery winning dream is realized, many Triss winners respond by saying they want to treat themselves and their home with a luxury upgrade. That’s why this collaboration feels so right; together with Picky Living, we’re putting a luxurious golden finish on the furniture that many Swedes already have in their homes”, says Johan Svensson at Svenska Spel.

    A complete kitchen – as seen in the picture – is now available for order in Sweden with prices starting at SEK 92,000. Prices can vary depending on the size and design of the kitchen, the choice of worktop and appliances, as well as the number of gold details. A complete sideboard (see picture), 184 cm long, with gold fronts, black granite top, cover sides in black MDF, together with legs and handles is available to order for approximately SEK 25,000.

    More information is available at or at the Picky Living store in Stockholm.

  • CHIMI launches new collection with colorful sunglasses for colorful people

    Written by Fashion Tales

    The fashion company CHIMI's new collection NEON, has taken its expression “colorful sunglasses for colorful people ”one step further. The new collection consists of rectangular sunglasses with sharp lines available to choose from the colors pink, orange and green.

    We thought it was time to take back the best of the 80s and 90s and create a collection that really illuminates life. We would simply take colorful sunglasses to a whole new level, which we also has succeeded! ”says Charlie Lindström, co-founder of CHIMI.

    CHIMI has also abandoned its classic eyeglass case and instead delivers NEON glasses in luminous plexi boxes.

    The collection has been tagged with icons such as Ewa Fröling and Saurabh Sinha, colorful people who CHIMI wants to highlight in connection with the launch of NEON.

    It is always fun to work with people who we think reflect our collections. Therefore, both are Ewa and Saurabh a perfect fit for NEON! ”continues Charlie Lindström.

    The collection is available for purchase from February 26.