• NO SOCIETY – a brand that blurs the line between skincare and fashion

    Written by Fashion Tales

    Created by Carl Falkenberg, NO SOCIETY officially launched on May, 9th 2019.

    During the launching party, guests were able to discover the first range of unisex, vegan and “made in
    Stockholm” cosmetics: face moisturizer gel, shave butter, post-shave mist, face mist, and a lip treat.

    As well as the first pieces of the clothing line, such as sweaters, socks or a tote bag; all made from organic cotton and other sustainable materials.

    NO SOCIETY has its own vision of the beauty and fashion industries with a commitment to sustainability focusing on a few key products and a unisex perspective even if the main target seams to be men.

    All products are on exclusively sold on the website: www.nosociety.com

  • I Speak My Truth #MYCALVINS

    Written by Fashion Tales

    For over five decades, CALVIN KLEIN has existed to provoke, challenge and defy the status quo. Who believe that embracing authentic self-expression creates a platform for authentic connections – and ultimately, a catalyst for change.

    In theire latest campaign, I SPEAK MY TRUTH IN #MYCALVINS presents today’s most influential voices telling their own stories, in their own words – and invites others around the world to do the same.

    The campaign features a cast of cultural catalysts. Chosen for their raw talent, each is a force to be reckoned with.
    • A$AP Rocky, Musician
    • Bella Hadid, Model
    • Billie Eilish, Musician
    • Chika, Musician
    • Indya Moore, Actor, Activist
    • Kendall Jenner, Model
    • Kevin Abstract, Digital Media Artist, Filmmaker, Musician
    • Noah Centineo, Actor
    • Shawn Mendes, Musician
    • Troye Sivan, Actor, Musician
    • Yoo Ah-In, Actor

    The I SPEAK MY TRUTH IN #MYCALVINS campaign reveals the personal narratives of each cast member in a series of videos by acclaimed director, Jonas Lindstroem and accompanying still images shot by renowned photographer, Mario Sorrenti. Truths range from cheeky and playful to raw and emotional, with many playing off the letters that compromise the iconic CK monogram.


    Written by Fashion Tales

    FENDI and Gentle Monster announce the launch of GENTLE FENDI - a one-of-a-kind collection of sunglasses designed by the Roman Maison in collaboration with the Korean sunglasses and optical glasses brand, manufactured and distributed by SAFILO.

    The GENTLE FENDI Capsule Collection is comprised of two unisex styles that embody a perfect balance between innovative design and exquisite craftsmanship, combining FENDI’s DNA with Gentle Monster unpredictable aesthetic.

    GENTLE FENDI NO.1 is a hyper-fashion metal and acetate designed frame, surfing the current trend of small shapes and bold logos, while GENTLE FENDI NO.2 is a metal style that combines a strong fashion attitude with an easy-to-wear look.

    The GENTLE FENDI Capsule Collection will be presented with an innovative and disruptive video-art directed by collective Russian artists AES+F; renowned for combining multiple forms of tools, including sculptures, photography, architecture and media technology. The video portrays a grandiose and lavish aesthetic, combining fashion with art whilst merging and opposing futurism with an ancient feeling. Under the form of magical creatures, models wearing the GENTLE FENDI sunglasses are projected in a surreal atmosphere where they meet and interact with strange alien-like geometrical structures, surrounded by classical architecture and minimal elements.

    The GENTLE FENDI Capsule Collection will debut early May 2019 in FENDI and Gentle Monster boutiques along with selected optic stores worldwide. 
    Custom rotating installations will take centre stage at selected FENDI and Gentle Monster boutiques worldwide, among which include, Fendi Roma Palazzo, New York Madison, Gentle Monster London, New York Soho and MBS Singapore. Infusing the boutiques with an industrial and futuristic aesthetic, the installations will feature a 360° rotating structure with life-like mannequins wearing GENTLE FENDIsunglasses.

    The launch of GENTLE FENDI will be celebrated at the NY Soho store on May 14th with a VIP gathering, along with special events taking place in Seoul and Beijing the same month. The events will include special animations and set-up, hosting a cool crowd of guests, celebrities, Influencers and DJ’s from all over the world.

    Moreover, a GENTLE FENDI Caffè will take centre stage in Seoul starting from May 7 until the end of July, where visitors will have the chance to taste a customized GENTLE FENDI original Steccolecco gelato bars and other custom desserts and beversages. On the other hand, an interactive installation called ‘The Observer’ will land in front of the Gentle Monster flagship store in Beijing.  Starting from May 7 until June 1, a live performance will be activated from ‘The Observer’ by live performers. They will hand-out custom made ice-creams to the purchasing customers of the GENTLE FENDI sunglasses or to all visitors posting on socials with the official project hashtags.

    To generate additional buzz, FENDI and Gentle Monster have created two loveable sticker characters –Gennie and Fennie, both wearing the GENTLE FENDI sunglasses – that will be used on Gentle Monster KakaoTalk official account and as animated GIFs on FENDI’s social media platforms.

    Discover more on fendi.com and gentlemonster.com starting from April 30, 2019.

    #GentleMonster #Fendi


    Written by Fashion Tales

    When some people follow the codes, others break them and play with them, like René Lacoste when he cut the sleeves of his shirt to create the polo shirt.
    The streets of New York’s East Village remember the man who used their walls the way others use a canvas.
    Lacoste pays tribute to Keith Haring the artist and unveils an artistic and socially conscious collection.

    LACOSTE presents its brand new collection with the 20th century pop icon Keith Haring. A street art genius of the 1980s, Keith Haring is known for the simplicity of his line, his bright colours outlined in black and his animated figures who express his energy, zest for life and spontaneity: common values shared with the French company, which pays homage to the unique world and vision of this pioneer who had already understood the importance of combining art and fashion.

    The Keith Haring X LACOSTE line elegantly combines the eccentricity of an all-over print with the sobriety of iconic pictograms. Multi-coloured or in negative, the famous figures which are the painter’s hallmark spread across polo shirts, T-shirts, shirts, sweatshirts, and dresses. The equally legendary “Barking Dog” and “Heart” drawings are displayed on a T-shirt or discretely applied on the collar of a polo shirt or the back of a tennis shoe.

    With this collection, Lacoste pays tribute to an artist but also to a free, creative and timeless spirit. Conceived and designed for all those who want to inject a touch of art in their life, this colourful, pop-influenced collection will be available at www.lacoste.com

  • Staples Edition by Louis Vuitton

    Written by Fashion Tales

    Staple: a twisted piece of metal that holds two elements together. A term for the essential garments and accessories in a wardrobe.
    The Fall Winter 2019 men’s precollection sees the launch of Staples Edition by Louis Vuitton, a new line developed by men’s artistic director Virgil Abloh. Informed by the idea of wardrobe staples, the standalone collection refines the essential garments and accessories that form the foundation of a man’s dress components.
    Detectingthe staplesdefinedbythefunctionalcontemporarywardrobe, pieces are elevated through the luxury lens of Louis Vuitton. Studying and perfecting every garment and accessory, Virgil Abloh amplifies cuts, techniques and fabrications in the creation of the ultimate wardrobe staple, employing the finest cottons, cashmere, denim and leather. In keeping with the idea of basics, colours are largely neutral, from off-white and taupe to grey, blues and black.

    Staples Edition by Louis Vuitton is identified through four ways of branding. A metal staple native to office supplies, which bears the Louis Vuitton logo, is pinned into the material. A triangular tab in classic house leather adapted from bag-making adorns seams. A leather label attached to a carabiner, with a visual manual on how to fold the garment, serves as a tag. In tailoring, a single button is stitched in the image of the Louis Vuitton logo.
    Outerwear and tailoring are summarised in the overcoat, the blazer, the taped raincoat, the puffa jacket, the field jacket, the leather jacket, the denim jacket, and the track jacket. Tops count the crew neck jumper, the t-shirt, the polo, the hoodie, the classic shirt, and the utility shirt. Bottoms include the flared split trouser, the denim trouser, the cargo pant, the cotton chino, the cigarette trouser, and the short. Shoes are outlined in the low-top sneaker, the work boot, and the derby. Bags feature the keep-all, the tote bag, and backpack. Accessories and jewellery materialise in the cap, the glove, the aviator shade, the keyring, the wristband bracelet, the chain bracelet and the chain necklace.
    Available from April. 

  • Unique garments in limited edition

    Written by Fashion Tales

    Now, Wearegroup8, the brand that focuses on a few garments, is being launched limited editions. For each garment there is a model that has been reinterpreted to new originals under names such as “Le Pisteur”, “The 8x11x18 Bag” and “The Florentine Jacket “.

    We have chosen the garments that we have a special relationship and that we now want praise. We have updated them to unique garments in few copies. Now we hope to the garments should touch other people as much as they have touched us.”

    Nor have we locked ourselves in defined target groups, but want the garments should be worn by the one who likes them, regardless of gender and age.”

    Behind Wearegroup8 is the group that ran the Comme des Garçons Guerrilla store for one year in their office in Södermalm. For many years, they have had concept and strategy assignments for fashion and retail companies around Scandinavia and Italy.

    After so long time working with other people's brands, we came to the conclusion that it was time to create our own brand from scratch. We are not trained designers, but we want to focus on our dream layers and how to produce these at best way.”

    The garments from Wearegroup8 have been produced at a high level of craftsmanship. Material and details are carefully selected and come from manufacturers with quality as a sign. Everything is set up in Italy and in Japan. Every garment comes in limited edition in up to 50 copies and the garments are numbered.

    “The Florentine Jacket” is a clear example of the craft behind it. Wearegroup8 contacted the tailor Frederik Andersen at AW Bauer & Co who was commissioned to reinterpret the model, an Italian jacket upholstered in the 50s. Then one was chosen cuffs from English fabric manufacturer Hardy Minnis on Savile Row. The jacket was then sewn up by hand 30 copies in Italy.

    We want the garments to be able to live long and care for those who wear them. Our brand stands for the actual antithesis of new trends, new collections each season and above all wear and tear.”

    Wearegroup8 is available for purchase at JUS and in its own shop and showroom at Nybrogatan 52 in Stockholm, and at e-shop wearegroup8.se. The prices of the various products vary from about 3000-12000 SEK.

    As part of the concept, there are also selected fragrances from the Farmacia SS. Annunziata in the store for the first time in Sweden. The pharmacy and perfumery were founded for over 450 years ago in Florence. The scent “450” ​​is a reminder that Florence too is the renaissance cradle.